Bloody Drinks will launch three ready-to-drink (RTD) cocktails to be stocked in pubs and bars by the end of this year.
The company’s signature product is a classic Bloody Mary in a 250ml can, with a recommended retail price of £6.99 for the on-trade.
As well as premium vodka and cream sherry, it contains tomatoes from Italy and Spain for natural sweetness, lemons and Worcestershire and soy sauce for a umami-packed base.
The drink is 6.3% ABV and contains the brand’s own peppery pickle juice and hot sauce, made using a mixture of habanero peppers and bird’s eye chillies.
Harry Farnham and Will Best founded the company in 2018, which will also release Bloody Samurai and Virgin Bloody Mary cocktails.
The Virgin drink is a non-alcoholic version of their debut Classic product. The Bloody Samurai is a Japanese-inspired version that includes dry sake, natural wasabi, pickled ginger, teriyaki, white miso and soy.
Beautifully rich and complex
Farnham said the idea for the range came from a shared sentiment that pubs could be hit and miss with high-quality Bloody Marys.
He explained: “Will and I are old friends who arguably love Bloody Marys too bloody much.
“We were frustrated by the inconsistency in quality of serve from one venue to another, and so decided to create a premium, canned Bloody Mary to address this.
“Our range hasn’t been designed by committee. We have spent the past year fine-tuning the recipe to create something that we love and that really demonstrates what a beautifully rich and complex drink the Bloody Mary can be.”
He added: “Canning was an obvious choice for us to not only ensure quality and convenience, but also ensure that the brand was as sustainable as possible.”
The can format means the pre-mixed drink is protected from sunlight and oxygen, while it can also be recycled, Farnham explained.