Having raised £16,852 of a £20,000 stretch target – 112% of its initial benchmark at the time of writing, donated by 174 supporters – the Good Intent is on course for an opening date in mid to late October, according to co-founder Chris Hill.
As outlined on the project’s crowdfunding page, the team’s mission is to “establish a bar in the heart of Birmingham and to donate all its profits to charities and good causes.”
Hill told The Morning Advertiser the idea came from Craddock – a publican since the age of 21 – who, as the owner of a brewery and four managed pubs, wanted to use his industry knowledge and expertise to create something philanthropic and long lasting for his young children and the wider community.
According to the Good Intent’s mission statement on its crowdfunding page: “David is set to expand in a more altruistic direction through the Good Intent, and he has brought together a team of like-minded friends to help bring his vision to life.”
The Good Intent’s crowdfunding campaign, which closes on 19 August, offers those interested the opportunity to name and brew the pub’s beers or join its steering committee, depending on their donation.
Working with LoveBrum
According to Hill, the distribution of takings from each pint sold would approximate to 20% spent on VAT, 45% on product costs, 25% on the Good Intent’s running costs with the remaining 10% donated to charity.
Speaking to The Morning Advertiser, Hill explained that for the first 12 months of the pub’s operation, its profits will be donated to local charity LoveBrum.
“LoveBrum is a members-based charity filled with people who work and are well connected in the Colemore business district,” he said.
“It's a charity in itself that donates to local charities voted for by its members. Because of their membership and networking base we envisage them potentially using the bar quite a lot and driving up awareness, PR and customers, so it's a really good link for the first 12 months.”
Hill added that beyond the first year the pub’s steering committee – consisting of Craddock, Hill, co-founders Richard Ward and Andy Donaldson and crowdfunders pledging £1,000 or more to the cause – would choose a different charity to donate to every quarter.
The latest update from the Good Intent explains that refurbishment of the property in the Great Western Arcade is underway, and that the team has been approached by several individuals and companies looking to provide support in the form of goods, services and private finance.