A-List actor Ryan Reynolds set to disrupt UK gin market

By Alice Leader contact

- Last updated on GMT

Hollywood hit: film star Ryan Reynolds brings top US gin brand to the UK
Hollywood hit: film star Ryan Reynolds brings top US gin brand to the UK

Related tags: Gin

A gin brand owned by actor and producer, Ryan Reynolds, has set its sights on turning the UK market upside down with a multimillion-pound investment.

Aviation American Gin, bottled in Portland, Oregon, is responsible for at least 30% of the total gin category growth in the US.

Now, the American craft gin is set to turn its attention to the UK market and has already made an impression after October’s London Cocktail Week 2019.

A pop-up gin cart in Revolutions Leadenhall, City of London, encouraged punters to sample the gin, while the US mixologists also ran a tiki bar takeover at Trailer Happiness in north-west London.

Best damn gin

Owner Ryan Reynolds – who has starred in the blockbuster film series Deadpool – said: “Aviation American Gin is the best damn gin on the planet, and I look forward to proving that in the most discerning gin market on the planet, Great Britain.

“In exchange for opening your minds and hearts to an American gin, I will have a word with Canada about opening their minds to British maple syrup. Deal?"

Aviation American Gin was rated 97/100 by Wine Enthusiast​, the highest rating given to any gin by the magazine.

Testament to the growth of the brand, Aviation American Gin is now available to buy online and in more than 270 Asda stores and 60 Waitrose premium outlets.

Lofty heights

Daniel Mandelbaum vice-president of marketing for Davos Brands said: “We want to disrupt the UK gin category by firmly establishing Aviation American Gin as a key player in the super-premium gin sector.

“The craft gin scene in the US is booming and Aviation is leading this growth with a quality spirit that gives traditional gins a run for their money.

“With these new listings we’re confident Aviation American Gin will reach lofty new heights.”

Related topics: Spirits & Cocktails

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