BrewDog ‘exploring drone delivery’ in UK

By Nikkie Thatcher

- Last updated on GMT

Flying beer: BrewDog is currently piloting drone delivery on its Columbus campus
Flying beer: BrewDog is currently piloting drone delivery on its Columbus campus

Related tags: Brewdog

Scottish brewer and operator BrewDog will start using drones to deliver its beer to various locations on its campus in Columbus, Ohio, and is looking into using this method for its delivery service in the UK.

This is the latest idea from the business, in a bid to find new ways of getting its beer to customers as drinking habits continue to change due to the impact of coronavirus.

The drone service will operate alongside the existing delivery option BrewDog Now, available on iPhone and Android, which uses its bar network as hubs to get fresh draught beer and food to customers’ homes in less than an hour.

This follows BrewDog unveiling a new beer following Government adviser Dominic Cummings driving 260 miles amid lockdown​ last month (28 May).

Beer launch

An investigation by national newspapers The Guardian ​​and The Mirror ​​found Cummings travelled to his parents’ home in Durham with his wife and child.

Cummings said he had made the trip to Barnard Castle to test his eyesight before driving back to London.

BrewDog co-founder James Watt originally asked followers what BrewDog should call the beer. The options were Cummings & Goings, 260 Miles, Stay At Homes, or Barnard Castle Eye Test.

Barnard Castle Eye Test beer is a ‘short-sighted beer for tall stories’ New England Old School IPA, which is dry hopped with pineapple, mango and lime, with an ABV of 6%.

Free sanitiser

Watt tweeted: “All profits from the sale of our latest beer, Barnard Castle Eye Test, go to funding our production of free sanitiser for the NHS and health care charities.

“Over the past eight weeks, we have made and donated more than £1m worth BrewDog sanitiser to those who need it most.”

He said a case of the gels had been sent to 10 Downing Street with a note that “it is best enjoyed in rose gardens, while discussing all the latest cummings & goings”.

Related topics: MA500 Business Club

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