Organised by sector event specialists, William Reed Business Media, Low2NoBev2021 will take place at London’s Old Truman Brewery on 9 and 10 June 2021.
Visitors will have the opportunity to sample the vast range of new products and soak up the most comprehensive analysis and advice on stocking the right range in a year when low and no alcohol drinks find themselves on the cusp of going mainstream.
“With 19% of the UK adult population now teetotal, William Reed has committed a huge investment to support the sector’s development” commented Dan Dixon, exhibitions sales director.
“The low and no market is booming and is a category that operators cannot afford to ignore, so Low2NoBev2021 has been developed to provide unrivalled insight into the business benefits of getting the right products on the drinks menu.”
Low and no presence
The 2020 show was a sell-out prior to enforced postponement due to the ongoing pandemic, however a move to a bigger show space has opened the door for additional exhibitors to establish a presence.
Low2NoBev 2021 will feature companies including Heineken, Lucky Saint, Ceders and Diageo, plus Britvic, STRYYK and Caleno amongst the wide range of suppliers already signed up and eager to share their experience with retailers.
“Consumer interest and growth in low and no alcohol drinks shows no sign of waning and Low2NoBev 2021 will include three distinct spaces with a dedicated focus on the core segments driving the market,” Dixon added.
“Low2NoWorld will immerse visitors in the breadth of innovation across this exciting category and offer discovery of products leading the way in the market.
“This flows into Wellness which presents drinks specifically harnessing the massive global trend for health and wellbeing and an array of new product development fuelled by consumer demand.
“The third area, Night-time, shows off the key players challenging the status quo that alcohol is essential for having a good time.
“Low2NoBev 2021 will also offer two days of essential thought leadership content on the Quench Live stage, driven by William Reed’s trusted media brands and featuring a host of industry experts.”