Fans flocked to its website and some criticised the brewer on social media due to the wait times of more than an hour to claim the free cans.
In a video posted on Twitter, BrewDog co-founder James Watt said: “For thousands of years, good beer has helped people celebrate the best of times and also get through the worst of times.
“2021 hasn’t started that well so we are giving everyone in the UK a free four-pack of this amazing new beer.
“Lost lager is a hopped up classic German Pilsner – the world’s only carbon negative lager and a beer that helps us plant trees in our own forest.
“Hope you enjoy the beer and together, we can get through this.”
2021 sucks so far.— James Watt (@BrewDogJames) January 8, 2021
So, we are giving everyone the in UK a free 4 pack of our amazing new beer, Lost Lager.
Find your Lost: https://t.co/trtSlnNSXd
Lost is the world's only carbon negative lager & we will plant one extra tree for every 4 pack claimed. pic.twitter.com/cjtPv6XZGc
The beer has a 4.5% ABV and drinkers have to pay the £1.95 shipping fee for the free four 440ml cans and BrewDog stated a tree will be planted in its forest for each pack claimed.
This wasn’t the first new brew to be unveiled by BrewDog this year as it announced a new alcohol-free beer Elvis AF earlier this month (January).
The booze-free beer has the orange and pine notes, citrus flavour and malt base foundation of its 6.5% counterpart Elvis Juice but without the alcohol.
Shortly after the first lockdown, Watt told The Morning Advertiser how he was unsure the company would make it.
Carbon negative operator
The enforced coronavirus lockdown meant the Scottish brewer and bar operator lost 70% of its revenue overnight, Watt shared serious concerns over whether the business would be able to trade once restrictions were lifted.
The Morning Advertiser (MA) met up with Watt at BrewDog’s Tower Hill site in London following the announcement the company had become carbon negative.
In August, BrewDog announced it takes twice as much carbon out of the air as it emits in a bid to become the “world’s first carbon negative international beer business”.
The multiple operator also revealed that it had stumped up the cash for 2,050 acres of land just north of Loch Lomond in the Scottish Highlands, which is currently used for grazing, to help reduce carbon emissions.
It is aiming to create 1,500 acres of broadleaf native woodlands and an ecosystem with the Woodland Carbon Code accreditation programme.
Over the next few years, the brewer and operator is looking to plant more than 1m trees in the BrewDog Forest.