The initiative will see it giving away almost 50,000 pints in a selection of their pubs. The brewer’s is funding the initiative by Robinsons and supported by key suppliers.
From 23rd September, customers can visit the 100 participating Robinsons’ pubs, and using their collector cards. This is given to customers, similar to a loyalty card and will allow them to get their fifth pint (of any choice) for free with 500 free pints per pub to be given away.
David Bremner, director of marketing at Robinsons said: “The promotion will not only attract and reward customers, but will help close to 100 businesses who have faced more challenges than most since the start of the pandemic, typically closed for longer, subject to more trading restrictions and less likely to benefit from government initiatives such as reduced VAT on food, suspended business rates and last summer’s ‘Eat Out to Help Out’ scheme.
"With a rich heritage of nearly 182 years, our brewers continue to deliver premium quality British beer made right in the heart of Stockport. Giving away nearly 50,000 pints not only celebrates Cask Ale Week, but gives our customers, old and new, a chance to try other beers which we strive to perfect over the years.”