Similar to other BrewDog site launches, for example BrewDog Bradford last month, the first 100 customers through the door after the midday opening were offered the chance to win a number of prizes, including a year of free beer, in a draw due to be held on the opening day.
More than craft beer
BrewDogs latest site, which is on Zetland Street in Huddersfield and just a few minutes’ walk from the train station, has opened in one of the largest towns in the UK, being home to more than 30,000 students and hosting one of the world’s largest contemporary music festivals, The Huddersfield Contemporary Music Festival, annually.
BrewDog Huddersfield offers customers the choice of 28 taps of BrewDog’s craft beer and guest breweries from the UK and beyond as well as Hawkes’s cider, spirits, wine, and coffee from Shoreditch supplier Grind, with a take-away service available, and food from Red’s True Barbecue.
The new site will also offer customers the chance to attend ‘Beer School’ sessions, which are guided tastings led by Cicerone-trained staff, to discover the flavours, history, pairing advice, and background of five beers over 2-hours.
Equity for Punks
Since it established in 2007, BrewDog has aimed to make other people as passionate about craft beer as they are, and co-founders James Watt and Martin Dickie launched a crowdfunding initiative, Equity for Punks, in 2010 with the latest round, Equity for Punks Tomorrow, running until September 2021.
Equity for Punks raised more than £26m towards sustainable initiatives and welcomed nearly 60,000 new shareholders to the ranks.
The independent Scottish brewer’s portfolio includes 100 bars across the globe, exports into 60 countries, and breweries in America, Berlin Germany, and Australia with its biggest ever site due to open in Waterloo Station, London, in summer 2022.