Drinks

Hard pressed: leading operators see a world of soft drink innovations

In association with Lucozade Ribena Suntory

How is the on-trade innovating with soft drinks?

By Nicholas Robinson

Many are spurning the opportunity to go to the pub and, when they do go, they may not want alcohol. Are there any viable soft drink alternatives? Leading pub operators found out

Leader of the pack: London Pride aligns with all the key cask messages that Fuller's is passionate about

In association with Fuller's

The beautiful thing about cask

By Nicholas Robinson

Let’s be honest, sales of cask ale are currently moving in the wrong direction. But, with the love of a good industry and the unwavering support of real ale drinkers, a positive turnaround could occur

Budget opportunity: the on-trade is making an appeal to Chancellor Philip Hammond

TAX EQUALITY

Supermarket vodka sold at less than 50p per measure

By Stuart Stone

Research by The Morning Advertiser and figures from CGA Insight detailing average on-trade pricing have revealed that supermarket vodka is being sold at the equivalent of less than 50p per single measure.

Tax freeze: the Wine & Spirit Trade Association is calling on the Government to stop a rise in duty (image credit: puhhha/gettyimages.co.uk)

Tax Equality

Gin costs 514% more in pubs than in supermarkets

By Nikkie Sutton

The average cost of a 25ml measure of ‘standard’ gin costs over 500% more in the on-trade than it is in the off-trade due to significant financial pressures, according to The Morning Advertiser research.