Amid a swathe of spirit launches, Molson Coors Beverage Company announced the rebrand of Coors Light and UK launch of Madrí Excepcional, while a new not-for-profit gin brand launched to raise funds for the UK's embattled hospitality sector.
Heavy metal band Iron Maiden has released its latest Day of the Dead pour in tandem with Robinsons Brewery, while Signature Brewery has created an Oktoberfest serve named after an iconic German language single.
Shipyard, Grolsch and Thatchers have lined up new brews to help them tap into the on-trade while new sparkling mead, banana rum and English vermouth launches have also hit the market.
Scottish craft beer maker BrewDog has created a new 57.8% pour, South Devon-based Salcombe Distilling Co has teamed up with two-Michelin starred chef Niall Keating, and a new brewer has created a range of craft beers using adaptogenic mushrooms.
Scottish craft brewer and bar operator BrewDog has launched the last round of its record-breaking crowdfunding programme in a bid to bankroll new sustainability initiatives to the tune of £7.5m.
The latest new product round-up features drinks makers taking on the issues of racial equality and homeless dogs in addition to low and no brew news from Big Drop and Square Root.
Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed
The enforced coronavirus lockdown meant Scottish brewer and bar operator BrewDog lost 70% of its revenue overnight, causing co-founder James Watt serious concerns over whether the business would be able to trade once restrictions were lifted.
Beavertown Brewery has announced it is launching ‘London’s largest brewery’, allowing 90,000,000 pints to be produced a year – 10 times more than at its current Tottenham location.
