Bridge the gap: Amstel brand ambassador Jeff Bridges

Amstel signals millions of on-trade spend

By Nicholas Robinson

Heineken is set to spend millions of pounds to activate its Amstel lager in the on-trade as part of a £7m advertising campaign featuring actor Jeff Bridges, which launches today.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Title race brewing: MatchPint’s Dom Collingwood has designed, brewed and launched The Match Pint with ETM Group

ETM Group and MatchPint team up for new beer debut

By Stuart Stone

Sport pub and fan network MatchPint has collaborated with London-based pub operator ETM Group to launch a beer that they hope will become a firm fixture in this season’s Premier League title run-in.

Big plans: Tiny Rebel's new site is across the road from its existing one

Tiny Rebel expands into 60,000sq ft site

By Nikkie Sutton

Welsh brewer and operator Tiny Rebel has announced it will be moving part of the business into a new site to accommodate its growing team and equipment.