Amid a swathe of spirit launches, Molson Coors Beverage Company announced the rebrand of Coors Light and UK launch of Madrí Excepcional, while a new not-for-profit gin brand launched to raise funds for the UK's embattled hospitality sector.
Heavy metal band Iron Maiden has released its latest Day of the Dead pour in tandem with Robinsons Brewery, while Signature Brewery has created an Oktoberfest serve named after an iconic German language single.
Scottish craft beer maker BrewDog has created a new 57.8% pour, South Devon-based Salcombe Distilling Co has teamed up with two-Michelin starred chef Niall Keating, and a new brewer has created a range of craft beers using adaptogenic mushrooms.
Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed
The enforced coronavirus lockdown meant Scottish brewer and bar operator BrewDog lost 70% of its revenue overnight, causing co-founder James Watt serious concerns over whether the business would be able to trade once restrictions were lifted.