Leader of the pack: London Pride aligns with all the key cask messages that Fuller's is passionate about

In association with Fuller's

The beautiful thing about cask

By Nicholas Robinson

Let’s be honest, sales of cask ale are currently moving in the wrong direction. But, with the love of a good industry and the unwavering support of real ale drinkers, a positive turnaround could occur

Spooky specials: what makes a beer appropriate for Halloween?

What makes a beer perfect for Halloween?

By Emily Hawkins

The market for beers relating to Halloween is one full of energy, but what does a beer really need to do to match the spooky season? The Morning Advertiser spoke to brewers to find out.

A long and social affair: alcohol consumption dates back 10 million years according to the latest scientific theories

How has alcohol changed in 10 million years?

By Phil Mellows

Alcohol was a poisonous substance millions of years ago. Happily, humans have evolved to be able to drink it and a recent two-day conference revealed the many positive effects of the liquid – especially when used as a part of everyday bonding rituals