The new man at Magners
21-Aug-2008
Magners wants to hold its hands up. One of the most fascinating stories in recent drinks brand history, it has been criticised for lack of innovation...
Premium spirits brands' value increases 4.3 per cent
19-Aug-2008
The value of premium spirits brands' sales in the on-trade has increased by 4.3 per cent in the past year, according to research group CGA...
Magners launches Mid Strength
18-Aug-2008
Magners has launched a new product with just 2.3 per cent ABV - half the alcohol content of Magners Original. But Magners Mid Strength will be...
Innovative ideas for draught on ice for now?
13-Aug-2008
If Victor Frankenstein had been passionate about draught beer and cider, rather than re-animating human flesh, his laboratory might have looked...
31-Jul-2008 By Jessica Harvey
C&C Group, the maker of Magners Irish Cider, plans to expand its apple orchards across Ireland over the next few years. Speaking exclusively to...
25-Jul-2008 By Ewan Turney
Two cider drinks have been banned for breaching industry regulations on Naming, Packaging and Promotion.
Portman Group finds ciders in breach of code
25-Jul-2008 By Matt Eley Matt
Two ciders have been found in breach of the Portman Group's Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks.The...
Consumers tired of celeb-based marketing
25-Jul-2008
Brands should stop basing marketing campaigns around sports, music and TV stars as consumers are becoming fed up of celebrity marketing, according to...
£1.2m marketing campaign for Blackthorn
24-Jul-2008
Gaymer Cider Company is pumping £1.2m into marketing its Blackthorn brand in its south west heartland this year.The 'Loving Sport in Blackthorn...
C&C's cider revenue is down 10%
17-Jul-2008
C&C Group, the Irish maker of Magners, has revealed sales down 10% at its cider business. In a trading statement for the four months to 30 June,...
Cider: Is it back for good?
15-Jul-2008
They said it was a fad. They were wrong.Summers after cider's big bloom, the category continues to be massively important for licensees. The latest...
St Helier is more than a me-too
03-Jul-2008
When any consumer goods category explodes to life unexpectedly the one thing you can bet your life on is a group of previously uninterested brand...
New marketing campaigns for Newcastle Brown and Scrumpy Jack
02-Jul-2008
Heritage Drinks, the joint venture established between Scottish and Newcastle and Jygsaw Brands last November, has announced new marketing...
Snuff and cider on offer at pub festival
10-Jun-2008
Summertime was welcomed in style when a Somerset pub played host to a cider and tobacco festival at the weekend.Licensee Lucy Davies-Coward who runs...
'Tesco refuses to sell alcohol to adults with children'
15-May-2008
Tesco is refusing to sell alcohol to parents shopping with their children under rules designed to tackle underage drinking. The supermarket has told...
CAMRA picks champion cider and perry
06-May-2008
As the cider revival continues, CAMRA has picked its Champion cider and perry for 2008.The annual Cider & Perry Awards were judged at the Reading...
Britons shun lunchtime drinking
02-May-2008 By Tony Halstead
Drinking after work is now more popular, an SAB Miller survey shows
Pear perception
24-Apr-2008
Getting the message across about the difference between pear cider and perry is a major marketing challenge. Nigel Huddleston reports One of the main...
MA Cider Report 2008
24-Apr-2008
Around the turn of the century, RTDs were booming and cider, along with other long drinks, was trailing in the wake of an exciting category with a...
Tesco struggling with underage policy
22-Apr-2008
An industry chief has urged Tesco to "get its house in order" after four out of 10 stores failed to comply with its policy to combat underage...
Draught Magners debut
17-Apr-2008
O'Neill's in Great Marlborough Street, London, has become the first venue to trial draught Magners. The installation at the Mitchells & Butlers...
14-Apr-2008 By Ewan Turney
O'Neill's in Great Marlborough Street, London has become the first venue to trial draught Magners. The installation at the Mitchells & Butlers...
Herrljunga phones home
03-Apr-2008
Swedish cider maker Herrljunga is replacing the product line-up that carries the company name in the UK with a new brand called +46. The brand...
Gaymer launches county branded ciders
02-Apr-2008
Gaymer is appealing to customers whio like to see a little provenance in their products with the launch to two county-branded bottled ciders.Somerset...
Herrljunga to be relauched at Publican Live
01-Apr-2008
The Liverpool-based drinks company signed a deal to distribute and market the brand last November.However, Halewood has now revealed that from the...
A first for pear
14-Mar-2008
Gaymer Cider Company has announced the launch of Gaymers pear cider - the first brand owner to do so on draught.The company has designed a special...
Opinion: Strong on draught
13-Mar-2008
The move by Magners to draught has been expected for some time. A few mugs like myself thought the brand might resist it, keeping its strong 'pint...
New crop of S&NUK ciders
06-Mar-2008
Scottish & Newcastle UK (S&NUK) is to launch two new variants of existing over-ice cider brands - Bulmers Light and Jacques Orchard Fruits....
Magners to go draught in May
06-Mar-2008
By Noli Dinkovski noli.dinkovski@william-reed.co.uk Magners is to launch in draught from May, selling exclusively through Coors Brewers. Producer...
Magners to go on draught from May
29-Feb-2008
C&C Group has confirmed the launch of Magners Draught in the UK - and has announced it has signed an exclusive kegging and distribution deal with...
29-Feb-2008 By Noli Dinkovski
A draught version of Magners is to be made available in the UK from May and it will be sold exclusively through Coors. Producer C&C Group said...
S&N unveils two new over-ice cider brands
28-Feb-2008
Scottish and Newcastle UK (S&N UK) is set to launch two new variants of existing 'over-ice' cider brands - Bulmers and Jacques - to strengthen...
Westons launches ice cider on draught
28-Feb-2008
Westons has launched a new cider brand coupled with an innovative draught ice serve in an attempt to continue the revitalisation of the cider...
Gaymers joins band of music sponsors
28-Feb-2008
Rosie Davenport rosie.davenport@william-reed.co.uk Gaymers has become the latest brand to break into the music-sponsorship scene. The cider company...
27-Feb-2008
Scottish and Newcastle is to launch two new variants of existing over-ice cider brands - Bulmers Light and Jacques Orchard Fruits. Bulmer's Light has...
22-Feb-2008 By Ewan Turney
All Party Parliamentary Beer Group chairman John Grogan has hailed Tesco's call to halt cheap deals as a "significant move"
Reaction to Tesco's move on alcohol prices
21-Feb-2008
Why not add your voice to the debate? Click on the link to the right and have your say...Andy Bond, CEO of ASDA "We are already talking to government...
Thatchers pushes single variety ciders
21-Feb-2008
Thatchers' range of single-variety ciders, led by the best-selling Katy, has been given a new look for 2008. A new lightweight 500ml bottle is being...
21-Feb-2008 By Ewan Turney
The Association of Licensed Multiple Retailers has slammed Tesco for ducking its responsibilities
Comment: Too much flavour?
01-Feb-2008
I read last week that a major cider brand owner has launched a blueberry cider. Not the most staggering story ever. But it does provoke mixed...
Mixability focus: Cold temperature, cool serve?
29-Jan-2008
I mean, it's just bloody frozen water after all. How the hell did we end up here? It will remain one of the great mysteries of my professional life...
28-Jan-2008
Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...
24-Jan-2008
Britvic Soft Drinks is introducing a new exotic flavour to its J2O range - Apple & Blueberry. The new flavour will be available in the on-trade...
Young's trades up drinks offer
18-Jan-2008
Young's has launched an initiative to enhance its premium drinks offering, in response to consumer demand. Starting this month Young's managers and...
Ones to watch: top ten for 2008
11-Jan-2008
Guinness RedThis has been a slow burner for Diageo - it was officially launched in October 2006 - but it appears that the drinks giant is now ready...
11-Dec-2007
Suffolk cider Aspall has launched a mulled cider in the on-trade for the cold winter months. The mulled cider, made from Aspall Draught Suffolk...
S&N outlines new ale and cider joint ventures
20-Nov-2007 By Hamish Champ
Scottish & Newcastle (S&N) today spelt out details of its new heritage brand joint venture.The venture, Heritage Drinks Ltd (HDL), will...
S&N in cider production joint venture
20-Nov-2007
Scottish & Newcastle (S&N) has revealed more details of its cider-making joint venture, designed to help cope with booming demand.The joint...
From Glastonbury to the Championship...
01-Nov-2007
It would be fair to say that the seeds of the pear cider revolution in the UK were sown in a field in Somerset. The Glastonbury festival may have...
Conquerors from the north
01-Nov-2007
If I was to tell you that there is a cider brand sold in UK pubs that has 50 different fan clubs devoted to it on social networking website Facebook,...