Cider

What's next for fruit cider?

26-Apr-2019 By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

25-Apr-2019 By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Martin Thatcher: fruit cider growth will slow

15-Apr-2019 By Nikkie Sutton

Thatchers cider MD and fourth generation cider marker Martin Thatcher has predicted a slower growth awaits the fruit cider sector.

Strongbow Dark Fruit targets £2bn on-trade sales in next 5 years

12-Apr-2019 By Nikkie Sutton

Heineken-owned Strongbow Dark Fruits is bidding to reach £2bn worth of on-trade sales by 2024.

Westons launches strawberry cider exclusively for on-trade

09-Apr-2019 By Nikkie Sutton

Westons Cider has unveiled a new flavour for its Rosie’s Pig brand, which will only be available for the on-trade.

Cider sales up by 2% thanks to fruit cider growth

05-Apr-2019 By Nikkie Sutton

Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.

Cider lowdown: how's the category performing?

05-Apr-2019 By Nikkie Sutton

Cider remains a growing category but there is more work to do when it comes to the traditional apple variant and perry.

Brothers releases Parma Violet and Strawberries & Cream variants

25-Mar-2019 By Nikkie Sutton

Brothers Cider is set to bolster its portfolio with the addition of two new flavours – Parma Violet and Strawberries & Cream.

In association with Cornish Orchards

Cornish Orchards launches Hedgerow fruit cider

25-Mar-2019 By Nicholas Robinson

As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.