Cider

How to uncork the fizz in your cider offer

01-May-2018 By Nikkie Sutton

It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.

Fruit ciders to account for almost half of cider sales within five years

30-Apr-2018 By James Beeson

Fruit-flavoured cider is predicted to make up almost half of all cider sales by 2023, according to Westons' third annual Cider Report.

What is happening in the cider category?

26-Apr-2018 By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Garden Fillers: how to maximise summer drinks sales in your pub

18-Apr-2018 By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

New products: Bloody ‘Ell is back

16-Apr-2018 By James Beeson

Beavertown’s seasonal blood orange IPA is back in stock. Be quick, it won’t hang around for long, and when it’s gone, it’s gone.

Old Mout releases alcohol-free cider

11-Apr-2018 By Nikkie Sutton

Old Mout has unveiled an alcohol-free cider for the first time, in response to the growing demand for low- and no-alcohol drinks.

BrewDog makes investment in urban cider maker Hawkes

09-Apr-2018 By James Beeson

BrewDog has teamed up with London cider maker Hawkes, the Scottish craft brewer has announced.

Complaint against Bulmers ad rejected by watchdog

28-Mar-2018 By Nikkie Sutton

Heineken UK has not breached guidelines on its marketing, the Advertising Standards Authority (ASA) has ruled.

New products: Guinness extends its portfolio

27-Mar-2018 By James Beeson

Two new brews from Diageo suggest a recognition of the growing demand for new and interesting styles, as craft beer continues to grow.

Cider report

How much will cider grow?

26-Mar-2018 By Nikkie Sutton

Certain dispense methods in the cider segment are thriving while others need a shot in the arm. Here, we look at the statistics and how you can use cider to boost the bottom line.

What’s the average price of a pint of cider across the UK?

23-Mar-2018 By Nicholas Robinson

The price of a pint of cider has increased by 8p (2.2%) in the past year to £3.68, with Brits on average paying the most for Aspall and the least for Magners Original.

Westons launches NPD boost with first draught fruit cider

23-Mar-2018 By Nicholas Robinson

Cider maker Westons has launched a commitment to grow new product development to 25% of its business with the reveal of on-trade exclusive Stowford Press Mixed Berries.

Health watchdog pushes harder for mandatory alcohol labelling

13-Mar-2018 By Nicholas Robinson

A health watchdog that recently published potentially crippling alcohol labelling recommendations has poo-pooed the trade’s latest nutritional information proposal.

Westons launches Rosie’s Pig Raspberry Roller Cloudy Cider

05-Mar-2018 By Nikkie Sutton

Family-run cider maker Westons has added to its Rosie’s Pig range with a raspberry and cucumber variant.

UK cider taxation system ‘harming industry growth’

27-Feb-2018 By James Beeson

London-based cider maker Hawkes has attacked the current UK cider taxation system, and accused the National Association of Cider Makers (NACM) of failing to represent the interests of smaller producers.