People who drink beer and cider in the pub once a week or more are more likely to be retired and single than those who drink at home, according to a new study.
The cider sector is not treated as fairly as other drinks businesses according to those involved in it, and the effect of Brexit is yet to be seen, but National Association of Cider Makers chief executive Fenella Tyler is upbeat about a product experiencing...
Many marked fruit cider as a passing trend, an alternative to RTDs that would last just a summer. How wrong they were. Draught fruit ciders have become an increasingly important part of a pub’s offer and now they’re going premium.
A year of tasting by Campaign for Real Ale (CAMRA) cider and perry experts has revealed the winners of the organisation’s National Cider and Perry Championships.
It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.
Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.
What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...
Certain dispense methods in the cider segment are thriving while others need a shot in the arm. Here, we look at the statistics and how you can use cider to boost the bottom line.
The price of a pint of cider has increased by 8p (2.2%) in the past year to £3.68, with Brits on average paying the most for Aspall and the least for Magners Original.
Cider maker Westons has launched a commitment to grow new product development to 25% of its business with the reveal of on-trade exclusive Stowford Press Mixed Berries.
A health watchdog that recently published potentially crippling alcohol labelling recommendations has poo-pooed the trade’s latest nutritional information proposal.
London-based cider maker Hawkes has attacked the current UK cider taxation system, and accused the National Association of Cider Makers (NACM) of failing to represent the interests of smaller producers.
Recent calls for alcohol labelling to follow a similar route to cigarettes has caused concern among operators and brand owners alike, but are things as bad as they appear?
The coveted awards has returned this year to find the UK’s best marketers and celebrate innovative campaigns across the industry – and entries are now open.
Premium cider maker Westons has revamped the packaging of its low-alcohol cider brand Stowford Press LA, as it seeks to tap into the trend towards drinking in moderation.
Molson Coors will pump millions of pounds into Suffolk-based Aspall Cyder to boost production and reach, The Morning Advertiser (MA) can reveal after the brewing giant announced its acquisition of the brand.
Traditional cider makers, industry figures and pubs have hit out at plans to increase the duty paid on super-strength cider announced in the Autumn Budget this week.
With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats
It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...
Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).
