Cider

How should I market cider in my pub?

How to uncork the fizz in your cider offer

By Nikkie Sutton

It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.

Place to be: book your spot now

What is happening in the cider category?

By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Helping hand: Visual prompts such as PoS are vital during the summer months

Garden Fillers: how to maximise summer drinks sales in your pub

By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...

In season: Bloody ‘Ell is one of the biggest beer releases in every beer geek’s calendar

New products: Bloody ‘Ell is back

By James Beeson

Beavertown’s seasonal blood orange IPA is back in stock. Be quick, it won’t hang around for long, and when it’s gone, it’s gone.

Cider option: the alcohol-free variant has been launched in response to a growing demand for low- and no-ABV drinks

Old Mout releases alcohol-free cider

By Nikkie Sutton

Old Mout has unveiled an alcohol-free cider for the first time, in response to the growing demand for low- and no-alcohol drinks.

Core matters: cider has 9% of the total UK wet sales (image credit: urfinguss/iStock/Thinkstock.co.uk)

Cider report

How much will cider grow?

By Nikkie Sutton

Certain dispense methods in the cider segment are thriving while others need a shot in the arm. Here, we look at the statistics and how you can use cider to boost the bottom line.

'Unfair taxation system': Hawkes chief cider maker Roberto Basilico (left) and founder Simon Wright

UK cider taxation system ‘harming industry growth’

By James Beeson

London-based cider maker Hawkes has attacked the current UK cider taxation system, and accused the National Association of Cider Makers (NACM) of failing to represent the interests of smaller producers.