Cider

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

20-May-2019 By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Urban cidery Hawkes launches rosé cider

17-May-2019 By Stuart Stone

The first cider maker on London’s Bermondsey Beer Mile has added rosé cider Doom & Bloom to its range.

Molson Coors launches new premium cider range

17-May-2019 By Robert Mann

Molson Coors has released an array of premium fruit ciders to be rolled out across 160 All Bar One and Premium Country Pubs.

In association with Westons

Fruit cider sales rising faster than expected

08-May-2019 By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Little interview

Experimental cider flavours guided by innovation in gin

07-May-2019 By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

What's next for fruit cider?

26-Apr-2019 By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

25-Apr-2019 By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Martin Thatcher: fruit cider growth will slow

15-Apr-2019 By Nikkie Sutton

Thatchers cider MD and fourth generation cider marker Martin Thatcher has predicted a slower growth awaits the fruit cider sector.

Strongbow Dark Fruit targets £2bn on-trade sales in next 5 years

12-Apr-2019 By Nikkie Sutton

Heineken-owned Strongbow Dark Fruits is bidding to reach £2bn worth of on-trade sales by 2024.

Westons launches strawberry cider exclusively for on-trade

09-Apr-2019 By Nikkie Sutton

Westons Cider has unveiled a new flavour for its Rosie’s Pig brand, which will only be available for the on-trade.

Cider sales up by 2% thanks to fruit cider growth

05-Apr-2019 By Nikkie Sutton

Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.

Cider lowdown: how's the category performing?

05-Apr-2019 By Nikkie Sutton

Cider remains a growing category but there is more work to do when it comes to the traditional apple variant and perry.

Brothers releases Parma Violet and Strawberries & Cream variants

25-Mar-2019 By Nikkie Sutton

Brothers Cider is set to bolster its portfolio with the addition of two new flavours – Parma Violet and Strawberries & Cream.

In association with Cornish Orchards

Cornish Orchards launches Hedgerow fruit cider

25-Mar-2019 By Nicholas Robinson

As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.

IBCA certifies 133 beers and ciders as 'best in the world'

21-Mar-2019 By Robert Mann

The International Brewing & Cider Awards (IBCA) has rated 133 beers and ciders as the ‘best in the world’.

Wild Wave makes a splash in the UK cider market

20-Mar-2019 By Robert Mann

UK-based brewer and pub operator Adnams is releasing a new cider made from 100% apples in its outlets.

Old Mout unveils new Pineapple & Raspberry flavour

06-Mar-2019 By Robert Mann

Heineken is seeking further growth in the exotic-flavoured cider category with the launch of Old Mout Pineapple & Raspberry.

Opinion

The cheap shot by supermarkets

05-Mar-2019 By Pete Brown

The continuous cycle of forcing suppliers to sell goods for less will end up backfiring on greedy merchants

Pubgoers can 'apple pay' for cider at London taproom

24-Jan-2019 By Emily Hawkins

A London-based cidery wants to help customers through the gloom of January by allowing them to pay for a pint of cider with an apple.

Thatchers unveils new rosé bottle cider

22-Jan-2019 By Nikkie Sutton

Thatchers has launched a 500ml bottle rosé cider in a bid to provide innovation in the back fridge in the on-trade.

Labelling on sugary drinks dubbed a 'public health scandal'

17-Dec-2018 By Emily Hawkins

The labelling of sugary drinks has been lambasted as a “scandal” by politician Tom Watson and campaigners.

Mallets nails Glastonbury partnership

17-Dec-2018 By Stuart Stone

Somerset cider Mallets has announced an exclusive four-year partnership with Glastonbury Festival.

Greene King's fruitful launch of Old Mout cider on draught

22-Nov-2018 By Robert Mann

Old Mout cider has taken its first foray into the draught cider market after a successful trial saw 150,000 pints sold nationwide across 100 Greene King outlets.

DRINKS LIST 2019

What is the best-selling cider in the on-trade?

19-Nov-2018 By Emily Hawkins

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The Drinks List: Top Brands to Stock 2019

18-Nov-2018 By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

‘Industry legend’ joins low-calorie drinks brand

09-Nov-2018 By Nikkie Sutton

Low-carb and calorie drink company Skinny Brands has hired former Kopparberg director Adrian Hirst to head up its sales division.

Tax Equality

‘Impossible’ to compete with low supermarket cider prices

25-Oct-2018 By Emily Hawkins

Cider pubs have said it is impossible to compete with supermarket prices unless the government eases unfair costs.

What role can cider play in winter trading?

18-Oct-2018 By Nikkie Sutton

Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking

Mitchells & Butlers teams up with Old Mout Cider to tackle kiwi extinction crisis

15-Oct-2018 By Robert Mann

In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.

More under-25s cutting booze, research claims

10-Oct-2018 By Nicholas Robinson

Almost a third of younger consumers are avoiding alcohol, indicating a rising trend, a new study has claimed.

Can we define craft?

01-Oct-2018 By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Blockbuster-turned-micropub named National Cider Pub of the Year

01-Oct-2018 By Stuart Stone

The Firkin Shed in Bournemouth, Dorset, has been named the National Cider Pub of the Year by the Campaign for Real Ale (CAMRA).

Beer and Cider Marketing Awards 2018 winners revealed

24-Sep-2018 By Nikkie Sutton

The winners of this year’s Beer and Cider Marketing Awards were announced at London’s Old Truman Brewery last week (Thursday 20 September).

Kopparberg is moving production to the UK

19-Sep-2018 By Nicholas Robinson

Kopparberg will manufacture its ciders in the UK for the first time in a bid to 'soften the blow of Brexit', The Morning Advertiser (MA) understands.

Cider industry fights for 2p tax break

12-Sep-2018 By Ed Bedington

Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.

Trade welcomes ‘drink less alcohol’ campaign

11-Sep-2018 By Nikkie Sutton

Pub trade associations have welcomed a new campaign from Public Health England (PHE) and Drinkaware to help drinkers cut down on their alcohol.

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

10-Sep-2018 By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...

Westons gears up to make 60m litres of cider

03-Sep-2018 By Nicholas Robinson

Cider maker Westons has reshuffled its senior team in preparation to ramp up production to 60m litres by 2022.

Hawkes to take cider production to the US

03-Sep-2018 By James Beeson

BrewDog-backed cider company Hawkes is to start production across The Pond.

Aston Manor Cider bought by French firm

31-Aug-2018 By Nicholas Robinson

Aston Manor Cider has been bought by French farming and food co-operative Agrial for an undisclosed sum.

Shortlist revealed for 2018 Beer & Cider Marketing Awards

31-Aug-2018 By James Beeson

The best marketing and campaigns in the beer and cider industry will be recognised at London’s Truman Brewery on 20 September.

Brewery discontinues sale of ‘Suicider’ after complaint

21-Aug-2018 By Emily Hawkins

A Devon-based brewery has said it will no longer sell a cider called ‘Suicider’, after it was called insensitive at a music festival.

Stocking Strongbow Original and Dark Fruit ‘pushes sales by 44%’

08-Aug-2018 By Nikkie Sutton

Pubs that stock Strongbow Original and Strongbow Dark Fruit alongside each other will see a rise in their rate of sale of almost half – the equivalent of selling an additional 62 pints a week, according to new research.

Free copy of The MA’s guide to cider

20-Jul-2018 By Nicholas Robinson

To some, cider may seem like a simple world, however, in the depths of The Morning Advertiser’s guide to cider booklet, it is clear there is a lot going on. Get your free copy of the report now to stay ahead of the trends.

Booze sales could be damaged with duty freeze cut

04-Jul-2018 By Nicholas Robinson

Scrapping the alcohol duty freeze put in place last year by Government is “counter-productive”, and will increase pressure on cash-strapped consumers, the Wine & Spirit Trade Association has warned (WSTA).

Beer stocks low due to CO2 shortage

20-Jun-2018 By Nicholas Robinson

Brewers large and small are running low or have run out of products as the Europe-wide CO2 shortage worsens, putting a stop to brewing and packaging for many.

New book aims to educate drinkers about world of cider

20-Jun-2018 By James Beeson

The impact of terrior and climate on flavour, how cider has evolved over the centuries and how to match cider and food are just some of the topics covered in a new book by cider expert Gabe Cook.

Lager and soft drinks risk flat sales following CO2 shortage

20-Jun-2018 By Nicholas Robinson

Lager and soft drinks sales could run dry if more food-grade carbon dioxide (CO2) is not produced soon, as stockpiles across Europe run down.

Made wine tax “criminal” says urban mead producer

18-Jun-2018 By James Beeson

The rates of taxation for products classified as made wines are “criminal”, according to the founder of London’s first urban meadery.

Pub drinkers ‘more likely’ to be retired or single

12-Jun-2018 By James Beeson

People who drink beer and cider in the pub once a week or more are more likely to be retired and single than those who drink at home, according to a new study.