Cider

Old Mout unveils new Pineapple & Raspberry flavour

06-Mar-2019 By Robert Mann

Heineken is seeking further growth in the exotic-flavoured cider category with the launch of Old Mout Pineapple & Raspberry.

Opinion

The cheap shot by supermarkets

05-Mar-2019 By Pete Brown

The continuous cycle of forcing suppliers to sell goods for less will end up backfiring on greedy merchants

Pubgoers can 'apple pay' for cider at London taproom

24-Jan-2019 By Emily Hawkins

A London-based cidery wants to help customers through the gloom of January by allowing them to pay for a pint of cider with an apple.

Thatchers unveils new rosé bottle cider

22-Jan-2019 By Nikkie Sutton

Thatchers has launched a 500ml bottle rosé cider in a bid to provide innovation in the back fridge in the on-trade.

Labelling on sugary drinks dubbed a 'public health scandal'

17-Dec-2018 By Emily Hawkins

The labelling of sugary drinks has been lambasted as a “scandal” by politician Tom Watson and campaigners.

Mallets nails Glastonbury partnership

17-Dec-2018 By Stuart Stone

Somerset cider Mallets has announced an exclusive four-year partnership with Glastonbury Festival.

Greene King's fruitful launch of Old Mout cider on draught

22-Nov-2018 By Robert Mann

Old Mout cider has taken its first foray into the draught cider market after a successful trial saw 150,000 pints sold nationwide across 100 Greene King outlets.

DRINKS LIST 2019

What is the best-selling cider in the on-trade?

19-Nov-2018 By Emily Hawkins

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The Drinks List: Top Brands to Stock 2019

18-Nov-2018 By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

‘Industry legend’ joins low-calorie drinks brand

09-Nov-2018 By Nikkie Sutton

Low-carb and calorie drink company Skinny Brands has hired former Kopparberg director Adrian Hirst to head up its sales division.

Tax Equality

‘Impossible’ to compete with low supermarket cider prices

25-Oct-2018 By Emily Hawkins

Cider pubs have said it is impossible to compete with supermarket prices unless the government eases unfair costs.

What role can cider play in winter trading?

18-Oct-2018 By Nikkie Sutton

Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking

Mitchells & Butlers teams up with Old Mout Cider to tackle kiwi extinction crisis

15-Oct-2018 By Robert Mann

In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.

More under-25s cutting booze, research claims

10-Oct-2018 By Nicholas Robinson

Almost a third of younger consumers are avoiding alcohol, indicating a rising trend, a new study has claimed.

Can we define craft?

01-Oct-2018 By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.