Cider

What can you offer?

What can you offer?

There is no doubt when it comes to Christmas Coca-Cola rules the roost. Its TV advertising over recent years has sought to inextricably link the...

An apple a day...

An apple a day...

What impact has the Magners effect had on sales of Westons' ciders?Sales of our ciders had been experiencing steady growth prior to the launch of...

The return of cider

The return of cider

I feel very lucky and privileged to be working in the cider industry. Lager is - well, lager, end of story. But there's more to cider than meets the...

Strongbow targets music lovers

Strongbow targets music lovers

Strongbow Cider is teaming up with Napster - the digital music provider - in a promotion that will offer drinkers a free subscription to the Napster...