Cider

Tim Martin: price cuts will demonstrate potential effect of VAT cut on hospitality sector

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry. 

Tradition is key to keeping cider alive

Tradition is key to keeping cider alive

By Nikkie Sutton

Cider makers must work harder to uphold the tradition and values of the drink if the segment is to have a strong future, according to National Association of Cider Makers (NACM) chair and Westons Cider managing director Helen Thomas.

Off the wagon: men aren't supportive of women's choice to drink less

Health

Men push women off #DryJanuary wagon

By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

Drinks trends for 2017

Drinks predictions

What 2017 has in store for the drinks category

By Nikkie Sutton

Last year was a mixed bag for the pub trade, from the shockwaves following the ‘Leave’ vote of the EU referendum, to the heavily delayed pubs code and the anguish at the appointment of the US president-elect Donald Trump.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Drinks Trends: big categories this year and what is to come

Drinks trends

Drinks Trends: what was big in 2016 and what is to come

By Nikkie Sutton

We all know that gin and craft beer are the big movers and shakers in drinks trends right now. But what else is making the ground move for licensees, and what’s around the corner?

Westons cider Helen Thomas National Association of Cider Makers chair

cider

Westons director named cider association chair

By Helen Gilbert

The managing director of Westons Cider, Helen Thomas, has been elected chair of the National Association of Cider Makers (NACM) for the second time in her career.

More than apples and cheese: cider is as sophisticated as a fine wine

Food matching

The guide to cider and food pairing

By Jane Peyton

Cider is too often overlooked in favour of other drinks when it comes to pairing dishes with food. But these brews have just as much a right to be drink alongside good eats. Jane Peyton reports

One direction? Cider is expanding further into new formats

Cider

Cider is taking a new direction

By Nicholas Robinson

Packaged cider is growing in popularity among customers, but fridges and back bars are as tight on space as ever before. Getting the balance right could make or break your cider sales, Nigel Huddleston reports

Premium targets: Molson Coors is looking to expand its range

Exclusive

Molson Coors set to buy more beer brands

By Nicholas Robinson

Beer behemoth Molson Coors, owner of brews including Sharp’s and Cobra, will buy and develop more beer and cider brands in a bid to expand its recently launched premium Brew + Press range.

Education boost: Molson Coors' new Brew + Press brand

Beer and cider

Molson Coors’ new premium beers and ciders

By Nicholas Robinson

Beer giant Molson Coors, the home of big names including Carling, has launched a premium collection of beers and ciders curated by specialists under its new Brew + Press brand.

Premium boost: Heineken's Blind Pig cider aims to grow the premium segment

Premium cider

Does cider need saving?

By Nicholas Robinson

In a market that appears to be constantly striving towards better quality, it’s a wonder why sales of premium cider have dipped. But looking for ways to boost the segment is something cider makers can do very well

Trade figures' advice on food and drink pairings

Trade figures' advice on food and drink pairings

By Nikkie Sutton

“We need to educate people to let them know that it is OK to drink beer and cider with your food” said drinks educator and beer sommelier Jane Peyton at Publican’s Morning Advertiser’s (PMA) Future Trends: Beer and Cider event.

The best cider brands in pubs

Cider

Cider sales in the on-trade are up

By Nicholas Robinson

Cider volumes and value sales have seen the most growth in the on-trade than the off-trade in the past 12 months, while the average cost of a pint in a pub is three times as much than in a shop, according to Westons in its first cider report.

Adapt to fast-changing youth culture, pubs warned

FUTURE TRENDS: BEER & CIDER

Adapt to fast-changing youth culture, pubs warned

By Daniel Woolfson

‘Generation Z’ tends to get a rough ride in the press, being simultaneously branded as humourless tech-obsessives and shameless social media self-promoters. 

PMA licensee poll: Brexit or Bremain?

Brexit

PMA licensee poll: Brexit or Bremain?

By Mike Berry

In just over a week the electorate of the United Kingdom will make its biggest decision in modern political history - to stay in the EU or leave.

New Smirnoff cider comes in two flavours: Passionfruit & Lime and Raspberry & Pomegranate

Cider

Smirnoff vodka launches first ciders

By Nicholas Robinson

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit & Lime and Raspberry & Pomegranate liquids – a blend of fruit flavours and vodka.

Old Mout Cider marketing campaign

Cider

Old Mout triples spend on advertising

By Nicholas Robinson

Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.

Heineken's brand director for cider Emma Sherwood-Smith

Future Trends: Beer and Cider

Heineken sets out the future of beer and cider

By Nicholas Robinson

The macro trends affecting the on-trade, women and families, food, technology and the demand for premium experiences are just a few of the topics Heineken's brand director for cider Emma Sherwood-Smith will discuss at this month's Future Trends:...

Is this the future and will you try it in your pub?

Cider

Martin Thatcher: the future is cider and food

By Nicholas Robinson

Not enough is being done by the cider industry and pubs to push the fermented apple tipple with food, Thatchers' managing director Martin Thatcher has told the Publican's Morning Advertiser (PMA).

Westons launches first Henry Westons TV ad

Cider

First Henry Westons TV ad launched

By Nicholas Robinson

Westons has launched its first television ad campaign — which kicked off nationally last week — for its Henry Westons Vintage cider brand.

POW! Cider is still packing a punch in pubs

Cider report

Cider continues to drive on-trade profits

By Nicholas Robinson

Nigel Huddleston discovers how the phenomenal march of cider during the past few years may have slowed slightly but is still continuing to help drive on-trade profits

Is premium cider where the growth is?

Cider

Thatchers grows sales above cider market for sixth year

By Nicholas Robinson

Cider maker Thatchers has reported a sixth consecutive year of growth ahead of the rest of the cider market, which is, in part, down to the increased popularity of its premium ciders.

How to pair beer and cider with food

Beer and Cider

How to pair beer and cider with food

By Nicholas Robinson

Matching beer and cider with food could be a "double whammy" for pubs when it comes to standing out from a competitor, three food and drink experts have told the Publican's Morning Advertiser (PMA).

Bring the best of the nation's sports bars into your pub

Summer of Sport

How to run a sports bar: learning from the leaders

By Michelle Perrett

Getting your food and drink offer right during this summer’s big sporting events could mean bumper profits. Michelle Perrett talks to some top sports bar operators to discover more

Magners pumps millions into relaunch and rebrand

Cider

Magners pumps millions into relaunch

By Nicholas Robinson

Irish cider makers Magners is pumping millions of pounds into a new multimedia advertising campaign to launch its new packaging and a rip-top cap.

Pease: Boost presence in the UK on-trade

Craft beer

Craft beer must gain better access to pubs to see US-style success

By Nicholas Robinson

Craft brewers must work harder to make craft beer more accessible to pub customers if the segment is to experience success akin to that of the States’, US Brewers’ Association president and chief executive Bob Pease has urged.

Barcelona beer Moritz is one of the first international beers on Interbev Brands' list

Distribution

New global drinks distributor launched for UK on-trade

By Nicholas Robinson

International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

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