Cider

Brand News

Carlsberg makes multi-million investment into Somersby

02-Apr-2015 By Ed Bedington

Carlsberg is to sink £7m into boosting its cider brand Somersby with the launch of a wide range of promotional activity.

Research

Consumers returning to pubs but home drinking still most popular

27-Mar-2015 By Mike Berry

Almost two thirds of consumers have drunk at a pub or bar in the last month, compared to almost 8 in 10 that have drunk at home, new figures have revealed.

Brand News

Westons launches five new limited edition ciders

26-Mar-2015 By Jessica Mason

Westons Cider is set to launch five limited-edition still ciders including three flavoured ciders and two traditional ciders.

Rekorderlig launches Dry Apple Cider

24-Mar-2015 By Jessica Mason

Swedish cider maker Rekorderlig is adding an apple cider to its line-up, in a bid to “engage a new male consumer looking for an alternative to beer”.

"Posh" Strongbow to launch in pubs and bars

12-Mar-2015 By Robyn Black

A posh version of Strongbow cider will hit UK pubs and bars in May, the Publican’s Morning Advertiser can reveal.

Craft cola, sober raves and drinks for the older crowd

10-Mar-2015 By Robyn Black

According to Back to the Future Part II we should all be drinking $50 vitamin-enriched Pepsi Perfect this year but the prediction hasn’t been entirely accurate.

What will we be drinking in 2020?

10-Mar-2015 By Robyn Black

If kale, coconut water and craft beer were the tastes of 2014, what will we be drinking five years from now?

The Big Interview: Martin Thatcher, Thatchers Cider

03-Mar-2015 By Mike Berry

Thatchers has been producing cider since the early 1900s and the family-run business, now in its fourth generation, is still doing well. Mike Berry finds out more about the man at the helm.

BRAND LAUNCH

Carlsberg adds flavour to Somersby cider

24-Feb-2015 By Robyn Black

More than two years after its launch, Carlsberg is adding flavoured ciders to its Somersby brand.

Hogs Back sues Magners over cider brand

20-Feb-2015 By James Wallin

Hogs Back Brewery has launched legal proceedings against Magners after claiming the cider brand infringed its trademark Hazy Hog.

PRODUCT LAUNCH

'Unwanted urban apples' used for craft cider

20-Feb-2015 By Robyn Black

Unwanted urban apples are being turned into cider by drinks company Hawkes.

Starbucks reveals plans to sell alcohol in more UK stores

20-Feb-2015 By James Wallin, M&C Report

Starbucks is planning to roll out its evening concept – which includes the sale of alcohol – to other UK stores after its debut at the coffee giant’s Stansted Airport outlet.

International Brewing and Cider Awards announce medal winners

16-Feb-2015 By Ellie Bothwell

Beers and ciders from Northampton to New Zealand were recognised at the International Brewing Awards and International Cider Awards on Friday (13 February).

New brand for Hoxton Cidersmiths

12-Feb-2015 By Robyn Black

Hoxton Cidersmiths, set up by friends who describe themselves as a “pair of cider purveyors,” is to launch a third new brand this month.

Cidre looks peachy for Stella Artois (and elderflower looks good too)

09-Feb-2015 By Robyn Black

In a bid to capitalise on consumer flavour trends two new flavours are to join the Stella Artois Cidre range: Stella Artois Cidre Peach and Stella Artois Cidre Elderflower.

50 Shades of Grey inspires Newcastle bar's drink offer

05-Feb-2015 By Robyn Black

A bar in Newcastle is offering “50 Shots of Grey” to capitalise on the hype around the forthcoming 50 Shades of Grey film, set to be released in the UK on 13 February.

Why we shouldn't be afraid to highlight the benefits of beer (and other booze)

29-Jan-2015 By Robyn Black

Tie flying in the wind, a man holding a red balloon floats high above the city, under the slogan “A taste for life.”

Magners adds some Irish spirit to its new cider

29-Jan-2015 By Robyn Black

The burgeoning “spider” (aka spirit cider) category has a new entrant in the form of Magners with Irish whiskey.

Thatchers aims at a 'new generation' with two new ciders

29-Jan-2015 By Robyn Black

Two ciders designed to appeal to a new generation of cider lovers, are joining the Thatchers portfolio.

First canned craft cider launched by Westons

29-Jan-2015 By Robyn Black

The revival in cans has reached the cider market with the launch of the first canned craft cider from H Westons & Sons.

New Orchard Fruits variant for Carling British Cider

23-Jan-2015 By Mike Berry

Molson Coors has unveiled a new variant for Carling British Cider - Orchard Fruits.

Thatchers Old Rascal on draught for the first time

15-Jan-2015 By Robyn Black

Thatchers Cider’s Old Rascal brand has been given a new look and is to be made available on-draught for the first time.

More operators sign up to Try January

23-Dec-2014 By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...

PMA launches Try January campaign

17-Dec-2014 By Jessica Mason

The Publican’s Morning Advertiser today launches a campaign for pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental.

Heineken enlists "Yarn Bombers" to prove cider is a winter drink too

25-Nov-2014 By Robyn Black

To prove cider is for winter, just as much as for summer, Heineken has enlisted a group of urban knitters, or yarn bombers, as part of its latest campaign for Bulmers.

American-style cloudy cider Lazy Jack's gets its first campaign

25-Nov-2014 By Robyn Black

A classic American Chevy will be travelling around the UK this winter, as part of the first campaign for Lazy Jack’s, the US-style cloudy apple cider, aimed at 22 to 30 year-old consumers.

Free Barbour jackets and Hunter wellies in Magners giveaway

14-Nov-2014 By Jessica Mason

Magners will be re-launching its Blippar app promotion across 2,500 pubs and bars from this month.

Carling British Cider gets a new look

28-Oct-2014 By Robyn Black

A new look for Carling British Cider aims to boost its position as a “premium, modern” brand, said owner Molson Coors.

Thatchers Gold cider goes big Down Under

15-Oct-2014 By Mike Berry

Thatchers Gold has swept the board at the Australian Cider Awards.

New campaign for Strongbow Dark Fruit and Citrus Edge

30-Sep-2014 By Robyn Black

A new campaign for Strongbow cider is aimed at attracting younger drinkers to the brand.

Pete Brown: What is craft cider, and is it the new craft beer?

23-Sep-2014 By Pete Brown

As the craft-cider movement follows the craft-beer movement, we begin to see parallels in its development. Pete Brown looks at a selection of the very best craft ciders available and defines the term and the category from a range of industry perspectives.

New cider chief urges Government to support industry

10-Sep-2014 By Mike Berry

The new chair of the National Association of Cider Makers (NACM) delivered a strong message to MPs and government officials at a Westminster reception last night.

New name and look for berry-flavoured Magners

26-Aug-2014 By Robyn Black

Magners Berry has been given a new look and a new name.

Spanish cider Avalon to head to the UK

16-Jul-2014 By Robyn Black

Spain is already well known for its wines and beers but not so much cider…until now.

The science of drinking

14-Jul-2014 By Robyn Black

As every kid who’s ever made a vinegar volcano knows, science is fun.

Aspall to launch its first ever new cyder brand

10-Jul-2014 By Robyn Black

Aspall is to launch four new ciders under a new brand – the first in the company’s history.

Blueberry flavour added to US cider brand Hornsby’s

04-Jul-2014 By Noli Dinkovski

C&C Group is to further capitalise on the growing popularity of fruit ciders by adding a Blueberry variant to its American-style cider Hornsby’s.

Video: Quality cider can be made on an "epic" scale, says Strongbow

01-Jul-2014 By Robyn Black

The message that quality cider can be made on an epic scale is being highlighted in a new “game changing” campaign for Strongbow cider.

Irish cider Magners to headline sponsor two leading comedy festivals

18-Jun-2014 By Noli Dinkovski

Magners is to continue its long association with British comedy by sponsoring two of the UK’s leading festivals.

Cider Hog flies into UK pubs

05-Jun-2014 By Robyn Black

The cider hog, a five-pint sharing vessel, is being rolled out by The Shepton Mallet Cider Mill as it looks to tap into the growth in craft cider.

First fruit cider for Stella Artois Cidre - plus a move into draught

14-May-2014 By Robyn Black

Stella Artois Cidre has unveiled two firsts - a foray into the fruit cider category and a move into draught - as well as a drive to promote cider with food, and a new look.

New fruit lager aims at cider generation

06-May-2014 By Robyn Black

A new range of fruit lagers, which have been brewed to “bridge the gap between sweet cider and mainstream lager,” are to be launched by a new drinks company.

Video: New Stowford Press cider TV ad airs

02-May-2014 By Mike Berry

A new TV ad for Stowford Press cider made its debut last night (1 May).

Amaretto cider enters the 'spider' market

30-Apr-2014 By Robyn Black

Cider with amaretto is the latest entrant into the burgeoning spirit cider (spider) category, a sector set to be worth £50m by 2018 according to SHS Drinks.

Thatchers Cider invests £6.5m in 'craft cider' marketing campaign

29-Apr-2014 By Jessica Mason

Thatchers Cider has invested £6.5m in a marketing campaign to “position the brand nationally as the first choice for craft cider lovers” as well as boosting its presence in London.

Thatchers to become the official cider of Glastonbury

29-Apr-2014 By Robyn Black

Thatchers will be the official cider of the Glastonbury Festival in a new three-year deal.

Record investment for South African cider Savanna

28-Apr-2014 By Robyn Black

Savanna cider is to get a record level of investment this year, as the company looks to drive distribution in the UK.

The Big Interview: Peter Bronsman, Kopparberg Brewery

25-Apr-2014 By Mike Berry

Kopparberg owner Peter Bronsman tells Mike Berry all about his near-death experience in the South China Sea, how he won over pear cider sceptics in the UK, and why he will never do a toffee flavour.

Heineken invests in multi-million pound campaign for Bulmers

15-Apr-2014 By Robyn Black

A multi-million pound campaign for Bulmers will launch at Easter.

Halewood International launches US-style cider

14-Apr-2014 By Robyn Black

Halewood International is re-launching its Lazy Jack’s brand as a US-style cider,  in what it is calling its first brand roll-out “with scale” since Crabbie’s.