Ready to Drink

Ready-to-drink brands ‘will rise again’

18-Oct-2017 By Nicholas Robinson

The producer of several ready-to-drink brands including Hooch, VK, Hoopers and newly launched Crooked has claimed the category is ripe for a restart, predicting rising category sales in the near future.

Posh plonk sales up in branded pubs

05-Sep-2017 By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.

Ready-to-drink: ready to develop?

21-Aug-2017 By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

Over 55s staying away from the pub and drinking at home

18-Aug-2017 By Nicholas Robinson

Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.

Imbibe Live 2017: top trends from the show

04-Jul-2017 By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

VK advert on Facebook banned over ‘irresponsible drinking’

14-Jun-2017 By Nikkie Sutton

The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.

Hooch targets millions of drinkers with new ad campaign

31-May-2017 By James Beeson

Citrus ready-to-drink brand Hooch will launch a new multi-channel advertising campaign to push sales in the months ahead.

Alcohol delivery service scolded by ASA over ‘unwise’ memes

24-May-2017 By Nicholas Robinson

A drinks company that delivers alcohol to people’s homes struck the wrong chord with the Advertising Standards Authority (ASA) after using memes promoting “unwise” alcohol consumption.

Is social media ruining the UK's pub culture?

08-May-2017 By Nikkie Sutton

Millennials are drinking less than any other age group and licensees have put the blame on social media, but is this really the case?

Tesco exec takes top job at The Portman Group

28-Apr-2017 By Michelle Perrett

Former Tesco senior executive John Timothy is to take on the top role as chief executive of The Portman Group.

M&B targets younger 'drinkers' with new alcoholic popsicles

25-Apr-2017 By Helen Gilbert

Mitchells & Butlers is hoping to attract younger consumers with a selection of ‘Instagrammable’ premium alcoholic popsicles.

Pubs warned ‘watch out for duty cheats’ after rules tightened

19-Apr-2017 By Nikkie Sutton

The Federation of Wholesale Distributors (FWD) has urged pubs to be vigilant when purchasing alcohol following the introduction of tougher wholesale registration rules.

Pricey booze steadies wet sales in pubs

10-Apr-2017 By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

CAMRA backs report on health benefits of alcohol

28-Mar-2017 By Nikkie Sutton

The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.

Category update

How the RTD category can grow sales in pubs

20-Mar-2017 By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.