Ready to Drink

Pricey: expensive alcohol drives booze value up

Pricey booze steadies wet sales in pubs

By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

Positive: CAMRA national chair Colin Valentine

CAMRA backs report on health benefits of alcohol

By Nikkie Sutton

The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.

Tim Martin: price cuts will demonstrate potential effect of VAT cut on hospitality sector

JD Wetherspoon to slash 7.5% off food and drink at 900+ pubs

By Daniel Woolfson

JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry. 

Everyone can serve a pornstar: popular cocktail founder creates easy serve

Premade Pornstar Martini launched

By Nicholas Robinson

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.

Off the wagon: men aren't supportive of women's choice to drink less

Health

Men push women off #DryJanuary wagon

By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

The Drinks List: Top 100 Brands

By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

Lower calorie options: SHS Drinks reveals its further plans to captivate consumers

RTD

WKD shows its NKD side

By Nikkie Sutton

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Launch: Hooper's leading flavour has been unveiled in a non-glass serve.

Ready-to-serve

Hooper’s enters RTS sector

By Nikkie Sutton

Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.