Ready to Drink

Health watchdog pushes harder for mandatory alcohol labelling

13-Mar-2018 By Nicholas Robinson

A health watchdog that recently published potentially crippling alcohol labelling recommendations has poo-pooed the trade’s latest nutritional information proposal.

Pack up and leave: could changes to alcohol labelling shut the pub?

12-Feb-2018 By Nicholas Robinson

Recent calls for alcohol labelling to follow a similar route to cigarettes has caused concern among operators and brand owners alike, but are things as bad as they appear?

Drinkers’ Voice blasts new research recommending we only drink one unit a day

15-Jan-2018 By James Beeson

Alcohol consumer organisation Drinkers’ Voice has hit back at advice that consumers ought to avoid drinking more than one unit of alcohol per day.

The Drinks List: Top Brands To Stock 2018

20-Nov-2017 By Nicholas Robinson

With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats

Drinkaware: ‘We are not the booze police’

15-Nov-2017 By Nicholas Robinson

It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...

The Drinks List: Top Brands To Stock webinar launches

13-Nov-2017 By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

Ready-to-drink brands ‘will rise again’

18-Oct-2017 By Nicholas Robinson

The producer of several ready-to-drink brands including Hooch, VK, Hoopers and newly launched Crooked has claimed the category is ripe for a restart, predicting rising category sales in the near future.

Posh plonk sales up in branded pubs

05-Sep-2017 By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.

Ready-to-drink: ready to develop?

21-Aug-2017 By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s.

Over 55s staying away from the pub and drinking at home

18-Aug-2017 By Nicholas Robinson

Over 55s are more likely to drink at home instead of going to a traditional British pub, new YouGov research has claimed in its Getting in-home drinkers to go out report.

Imbibe Live 2017: top trends from the show

04-Jul-2017 By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

VK advert on Facebook banned over ‘irresponsible drinking’

14-Jun-2017 By Nikkie Sutton

The Advertising Standards Authority (ASA) has upheld a complaint that Global Brands owned VK promoted unwise drinking styles and an advert placed on Facebook was “socially irresponsible”.

Hooch targets millions of drinkers with new ad campaign

31-May-2017 By James Beeson

Citrus ready-to-drink brand Hooch will launch a new multi-channel advertising campaign to push sales in the months ahead.

Alcohol delivery service scolded by ASA over ‘unwise’ memes

24-May-2017 By Nicholas Robinson

A drinks company that delivers alcohol to people’s homes struck the wrong chord with the Advertising Standards Authority (ASA) after using memes promoting “unwise” alcohol consumption.