Ready to Drink

Rising from the ashes: RTDs set to grow again, claims producer

Ready-to-drink brands ‘will rise again’

By Nicholas Robinson

The producer of several ready-to-drink brands including Hooch, VK, Hoopers and newly launched Crooked has claimed the category is ripe for a restart, predicting rising category sales in the near future.

Spending more: consumers continue to buy less, but more premium alcoholic drinks

Posh plonk sales up in branded pubs

By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.

Party people: WKD drinks are seen as part of the festival scene

Ready-to-drink: ready to develop?

By Nikkie Sutton

The ready-to-drink category has struggled in recent years but is moving in the right direction. The big question now is whether the segment will ever return to the heights it achieved in the 1990s. 

What's hot? Some of the top trends from Imbibe Live 2017

Imbibe Live 2017: top trends from the show

By Nicholas Robinson

Drinks trends that operators should look out for this year include the continued rise of gin, increased interest in foreign imports and rising interest in sparkling wines, five alcoholic drinks producers told The Morning Advertiser in this video.

Pricey: expensive alcohol drives booze value up

Pricey booze steadies wet sales in pubs

By Nicholas Robinson

Expensive alcohol is helping pubs, bars and restaurants to increase or maintain profits from wet sales as consumers look for more premium experiences.

Positive: CAMRA national chair Colin Valentine

CAMRA backs report on health benefits of alcohol

By Nikkie Sutton

The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.

Reinvention: WKD was transformed to attract a younger market

Category update

How the RTD category can grow sales in pubs

By Nikkie Sutton

Ready-to-drink (RTD) brands must change their image if they are to remain relevant to modern consumers and thrive in the coming years, WKD producers SHS Drinks has claimed.