Archers Aqua hits on-trade Archers Aqua hits on-trade 04-Apr-2001 Guinness UDV has intensified its battle with Bacardi-Martini for control of the premium packaged spirit (PPS) category with the launch of a new PPS...
New Bacardi Breezer flavour, cranberry, released into market New Bacardi Breezer flavour, cranberry, released into market 30-Mar-2001 The premium packaged spirit market leader, Bacardi Breezer, has expanded its range of flavours with the addition of a new cranberry flavour.The...
UDV embarks on £1.4m perfect serve initiative UDV embarks on £1.4m perfect serve initiative 19-Mar-2001 The UK's biggest drinks company United Distillers and Vintners, UDV, has embarked on a £1.4million perfect serve initiative aimed at raising spirits...
Two more PPSs aunched despite a cramped market Two more PPSs aunched despite a cramped market 14-Mar-2001 Another two premium-packaged spirits (PPS) have been launched into the on-trade despite fears from within the industry that the category is at...
Beverage Brands launches WKD Blue Beverage Brands launches WKD Blue 12-Feb-2001 The battle for domination of the increasingly competitive premium packaged spirit (PPS) market is set to intensify with the launch of a new WKD...
Drinks fail packaging guidelines Drinks fail packaging guidelines 02-Oct-2000 Complaints against four alcoholic drinks have been upheld in a report published last week by drinks industry watchdog The Portman Group.An...
Bacardi-Martini 'baffled' at ITC Metz decision Bacardi-Martini 'baffled' at ITC Metz decision 08-Jun-2000 Bacardi-Martini has said it is "baffled" by the Independent Television Commission's (ITC) decision to ban the screening of its Metz commercials...
