Ready to Drink

Less isn't always more

02-Oct-2015 By Jessica Mason

Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these days, we’re a bit suspicious of anything rogue. Is there horse meat in it? Nuts?...

Report debunks £20bn 'cost of alcohol' figure

03-Sep-2015 By Mike Berry

Drinkers are subsidising non-drinkers to the tune of £6.5bn a year, a new report suggests.

WKD gets social media push for summer

25-Jun-2015 By Jessica Mason

SHS Drinks has launched a social media campaign for WKD to encourage people to engage with the brand and share content with friends this summer.

report

Drinking out spend declines but beer bounces back

08-Jun-2015 By Mike Berry

Beer, cider and Prosecco were the star alcoholic drinks performers last year, according to Mintel’s British Lifestyles report.

WKD cocktail kits roll out to pubs

05-Jun-2015 By Jessica Mason

SHS Drinks has launched two new cocktail servers and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.

Haywood launches B52 shot

14-Apr-2015 By Jessica Mason

Haywood Drinks has launched an RTD cream liqueur single shot sized cocktail.

Drinks Offer

RTDs: Ready To Sink?

07-Apr-2015 By Nigel Huddleston

The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat.

Craft cola, sober raves and drinks for the older crowd

10-Mar-2015 By Robyn Black

According to Back to the Future Part II we should all be drinking $50 vitamin-enriched Pepsi Perfect this year but the prediction hasn’t been entirely accurate.

What will we be drinking in 2020?

10-Mar-2015 By Robyn Black

If kale, coconut water and craft beer were the tastes of 2014, what will we be drinking five years from now?

WKD shoots at the shot market for the first time

12-Feb-2015 By Robyn Black

WKD is entering the fast growing shot market for the first time with the launch of a 15% ABV sub-brand, WKD 1.

Why we shouldn't be afraid to highlight the benefits of beer (and other booze)

29-Jan-2015 By Robyn Black

Tie flying in the wind, a man holding a red balloon floats high above the city, under the slogan “A taste for life.”

More operators sign up to Try January

23-Dec-2014 By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...