Ready to Drink

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 By Helen Gilbert

Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 By Helen Gilbert

Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 By Nicholas Robinson

Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?

RTD

WKD to be transformed for the 'now' generation

23-Aug-2016 By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

Ready-to-serve

Red Square launches new pre-mix flavours into on-trade

20-May-2016 By Nicholas Robinson

Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

Wine

Netting young wine drinkers takes sweet turn

09-May-2016 By Nicholas Robinson

Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.

Distribution

New global drinks distributor launched for UK on-trade

12-Apr-2016 By Nicholas Robinson

International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

Ready to drink

Hooper’s goes high-fashion with Ted Baker

05-Apr-2016 By Nicholas Robinson

Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.

Events

Exciting new trade show - The Bar & Pub Show - launches

02-Mar-2016 By Mike Berry

A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators that are transforming the UK’s on-trade.

Skegness pub goes viral after creating a Guinness/Smirnoff Ice hybrid

17-Feb-2016 By Emily Sutherland

A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.

WKD unveils new products following research into key demographic

29-Jan-2016 By Ben Winstanley

SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.

Trends

Top 12 food trends for 2016, reveals Mintel

04-Jan-2016 By Nicholas Robinson

Alternatives to meat and dairy will be the top of consumers’ priorities this year, according to market researchers Mintel.

Could these new venues be killing pubs?

24-Nov-2015 By Nigel Huddleston

From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as the lessons.

Less isn't always more

02-Oct-2015 By Jessica Mason

Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these days, we’re a bit suspicious of anything rogue. Is there horse meat in it? Nuts?...