Ready to Drink

More than 12,000 WKD cocktail jugs and 15,000 WKD tins will be distributed to pubs and bars around the UK

WKD cocktail kits roll out to pubs

By Jessica Mason

SHS Drinks has launched two new cocktail servers and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.

Haywood launches B52 shot

Haywood launches B52 shot

By Jessica Mason

Haywood Drinks has launched an RTD cream liqueur single shot sized cocktail.

RTDs: Keeping afloat?

Drinks Offer

RTDs: Ready To Sink?

By Nigel Huddleston

The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat. 

Spicier flavours will be in demand

What will we be drinking in 2020?

By Robyn Black

If kale, coconut water and craft beer were the tastes of 2014, what will we be drinking five years from now?

Try January: Promoting the trade (pic: twitter.com/thecraftbeerco)

More operators sign up to Try January

By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...

Try January: PMA is launching a hashtag

PMA launches Try January campaign

By Jessica Mason

The Publican’s Morning Advertiser today launches a campaign for pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental.

WKD sponsors Plebs

WKD goes for Plebs

By Robyn Black

From modern Essex to Ancient Rome, alcopop WKD has ramped up its marketing with a second TV sponsorship deal, this time for ITV2’s Plebs.