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The candidate will ride on the VK Bus

Global Brands advertises job of a life-time

By Ewan Turney

Global Brands is looking for candidates to carry out academic research into what makes the perfect night out. The company's VK Vodka Kick brand is...

Red Square: first campaign in four years

Relaunch boost for Reloaded RTD

By Robyn Lewis

Halewood International is investing again in the RTD category with a new variant, a new look and the first campaign in four years for Red Square.

WKD Core: campaign led on billboards

WKD Core unveils first ad campaign

By Ewan Turney

Beverage Brand's new apple cider, WKD Core, has unveiled its first advertising campaign. The campaign will be led by a national outdoor campaign on...

WKD: extra support over summer

Extra support for WKD

By Ewan Turney

WKD has unveiled two new campaigns to support the brand this month — on billboards and on radio. A 48-sheet outdoor billboard ad campaign will...

Instant cocktails

Instant cocktails

From deepest Yorkshire comes the story of Pete the Postman. Having celebrated the end of each shift with the same pint of bitter in his local for...

A WKD sort of cider

A WKD sort of cider

The latest entry to the cider market comes not from a West Country cider farm nor from the power-houses of Magners or Bulmers, but from WKD.That's...

VK Low: 49 calories

49-calorie VK targets female consumers

By Robyn Lewis

Weight-conscious women looking for a lower alcohol tipple are the target of the latest VK Vodka Kick variant set to hit the market. Brand-owner...

Bacardi Breezer: new 100 calorie range

RTDs go for lower abvs

By Robyn Lewis

The RTD market is experiencing a shake-up this month as two of the biggest brands announce reformulations. Diageo is lowering the abv of its Smirnoff...

Hot to stock

Hot to Stock

By MA reporter

Every licensee wants to back a winner. So to help you become a winner, the MA recently compiled a brand new listing of the 50 drinks that made the...

WKD gets romantic

WKD gets romantic

WKD owner Beverage Brands has launched a Valentine's Day promotion for WKD Red, all in its inimitable tongue-in-cheek style.The company has produced...

Get the punters in

Get the punters in

Pubs and bars have taken quite a pounding in recent months, as the off trade, and supermarkets in particular, entices customers away from their local...

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