Ready to Drink

Premade Pornstar Martini launched

07-Mar-2017 By Nicholas Robinson

Pornstar Martini creator Douglas Ankrah has launched a premade version of his original cocktail, which has become one of this century’s best-selling drinks in pubs and bars across the UK.

Mounting costs pose real threat to on-trade growth

23-Feb-2017 By Nicholas Robinson

Increasing food and drink prices, as well as business rates revaluations, pose immediate threats to on-trade growth this year, new research shows.

JDW will be first pub chain to show drinks calories

19-Feb-2017 By Nikkie Sutton

Calorie information for all pub giant JD Wetherspoon’s (JDW) drinks will be shown on its menu and website for the first time from next month.

Health

Men push women off #DryJanuary wagon

04-Jan-2017 By Nicholas Robinson

Men are more likely to push their female partners off the #DryJanuary wagon, goad them into breaking healthy drinking plans and consume more alcohol than the other way round.

The Drinks List: Top 100 Brands

07-Dec-2016 By Nicholas Robinson

Drinking habits are changing as consumers are faced with more choice than ever, but in The Morning Advertiser's Drinks List: Top 100 Brands, there is a positive story showing a healthy mix of the long-established mainstream brands sitting alongside...

RTD

WKD shows its NKD side

11-Nov-2016 By Nikkie Sutton

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market.

Ready-to-serve

Hooper’s enters RTS sector

07-Nov-2016 By Nikkie Sutton

Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 By Helen Gilbert

Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

Ready to drink

Global Brands hits out at ASA's ruling on Hooch

26-Oct-2016 By Helen Gilbert

Global Brands has hit out at a ruling by the advertising watchdog to ban an ad that formed part of its Hooch #OutrageouslyRefreshing campaign.

New products

All-natural ‘healthy’ blueberry fruit cola

12-Sep-2016 By Nicholas Robinson

Top shelf: One of your five-a-day, good for kids and made with natural flavours, what more could you want from a soft drink?

RTD

WKD to be transformed for the 'now' generation

23-Aug-2016 By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

Ready-to-serve

Red Square launches new pre-mix flavours into on-trade

20-May-2016 By Nicholas Robinson

Red Square Vodka pre-mix cans have been launched into the on-trade by owner Halewood Wines and Spirits for the first time.

Wine

Netting young wine drinkers takes sweet turn

09-May-2016 By Nicholas Robinson

Childhood sweets have entered the wine suppliers' arsenal of tactics used to entice younger drinkers, following Kingsland Drinks reveal of its sweet-flavoured beverages at the London Wine Fair last week.

Distribution

New global drinks distributor launched for UK on-trade

12-Apr-2016 By Nicholas Robinson

International drinks distributor and retailer Interbev Limited has launched a new UK arm of its business – Interbev Brands – aimed at providing the on-trade with exclusive access to overseas brands.

Ready to drink

Hooper’s goes high-fashion with Ted Baker

05-Apr-2016 By Nicholas Robinson

Hooper’s is going high-fashion and partnering with Ted Baker this spring/summer at customer events across 26 stores.