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WKD: Footie promotion

WKD Competition for new footie season

By Ewan Turney

WKD are marking the start of the football season by giving one lucky MA reader the chance to re-enact classic Premier League clashes with their very own table football.

WKD: Two new football themed PoS kits

WKD talks footie tactics

By Jessica Harvey

Beverage Brands has published two WKD footie tactics sheets providing licensees with tips on how they can drive footfall and generate business...

Vodka smoothie from ICB

Vodka smoothie from ICB

InterContinental Brands (ICB) has launched the first alcoholic smoothie and will back it with two TV sponsorship deals

Grogan hails Tesco's significant move

Grogan hails Tesco's significant move

By Ewan Turney

All Party Parliamentary Beer Group chairman John Grogan has hailed Tesco's call to halt cheap deals as a "significant move"

Brits most generous round-buyers

Brits most generous round-buyers

Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...

The Quinn's range

Quinn's dumped as sales slump

By Rosie Davenport

Diageo has pulled the plug on its Quinn's RTD, launched just last year with an £8.5m marketing spend. The company's new head of innovation, Liz...

Ready to re-invent

Ready to re-invent

The easiest feature to write in the on-trade drinks industry right now is 'The Death of RTDs'. The most recent Nielsen data on the ready-to-drink...

WKD launches new TV ad campaign

WKD launches new TV ad campaign

WKD is launching a national TV advertising campaign that it hopes will appeal to young adult male drinkers. The ads will continue the 'off-beat'...

Movers and shakers

Movers and shakers

By Sarah Britton

Food developers are constantly switching jobs. Sarah Britton looks at why staff move on so frequently and how this affects manufacturers

What can you offer?

What can you offer?

There is no doubt when it comes to Christmas Coca-Cola rules the roost. Its TV advertising over recent years has sought to inextricably link the...

WKD's category management campaign

WKD tracks down sales data

By Rosie Davenport

Beverage Brands is unveiling a new category-management initiative to help licensees make the most of space in their fridges. Based on AC Nielsen's...

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BERKSHIRE - RENOVATED PUB WITH FOUR LETTING BEDROOMS

- Leasehold

Village position close to Reading and Newbury Extensively renovated public house Bar, conservatory, snug and function room (80-90) Four en suite letting bedrooms Two bedroom owner/staff accommodation Part-covered trade garden...

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