Ready to Drink

What will we be drinking in 2020?

10-Mar-2015 By Robyn Black

If kale, coconut water and craft beer were the tastes of 2014, what will we be drinking five years from now?

WKD shoots at the shot market for the first time

12-Feb-2015 By Robyn Black

WKD is entering the fast growing shot market for the first time with the launch of a 15% ABV sub-brand, WKD 1.

Why we shouldn't be afraid to highlight the benefits of beer (and other booze)

29-Jan-2015 By Robyn Black

Tie flying in the wind, a man holding a red balloon floats high above the city, under the slogan “A taste for life.”

More operators sign up to Try January

23-Dec-2014 By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...

PMA launches Try January campaign

17-Dec-2014 By Jessica Mason

The Publican’s Morning Advertiser today launches a campaign for pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental.

Las Vegas inspires new WKD variant

28-Nov-2014 By Robyn Black

The latest limited edition from alcopop brand WKD is inspired by the bright lights of Las Vegas.

SmartDispense to be rolled out to half of Star pubs

20-Oct-2014 By James Wallin

Star Pubs & Bars, the Heineken owned leased pub operator, is installing its SmartDispense draught cooling systems in 50% of its 1,100 strong estate by the end of 2016.

TOWIE's Lauren Pope and Kiss FM's Melvin Odoom to create 'epic nights out' for WKD

13-Oct-2014 By Robyn Black

WKD SoundClash is back.

WKD goes for Plebs

16-Sep-2014 By Robyn Black

From modern Essex to Ancient Rome, alcopop WKD has ramped up its marketing with a second TV sponsorship deal, this time for ITV2’s Plebs.

Video: New Hooch ad starring Keith Lemon

22-May-2014 By Robyn Black

A new TV ad for Hooch, starring Keith Lemon, is to launch this evening (Thursday 22 May) during Celebrity Juice on ITV2.

TOWIE stars to tour pubs as part of WKD drive

19-May-2014 By Robyn Black

Stars of The Only Way is Essex (TOWIE) will be appearing in 30 pubs across the UK this summer, as part of a drive for WKD.

Cuvana ditched as Dead Crow wins the battle of the speers

16-Apr-2014 By Robyn Black

SHS Drinks has ditched its Cuvana rum beer, to bring it under a revamped Dead Crow brand and is investing in a campaign, as it looks to get a bigger slice of the growing spirit beer (speer) category.

WKD ads fall foul of ASA rules

02-Apr-2014 By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

No ginger for new Crabbie's flavours

17-Mar-2014 By Robyn Black

The Crabbie’s range is moving away from its position as just an alcoholic ginger beer brand, with the launch of two new varients that contain no ginger.

RTD brand Four Loko breaks alcohol marketing rules

28-Feb-2014 By Helen Gilbert

Licensees and retailers in the UK have been advised against placing orders for stocks of Four Loko in its current packaging after it was found to break alcohol marketing rules.