Ready to Drink

Events

Exciting new trade show - The Bar & Pub Show - launches

02-Mar-2016 By Mike Berry

A new event dedicated to the bar and pub sector will run alongside this year's Restaurant Show at Olympia bringing together the best suppliers in the business with top operators that are transforming the UK’s on-trade.

Skegness pub goes viral after creating a Guinness/Smirnoff Ice hybrid

17-Feb-2016 By Emily Sutherland

A Skegness pub has gone viral on Facebook after creating a Smirnoff Ice and Guinness hybrid.

WKD unveils new products following research into key demographic

29-Jan-2016 By Ben Winstanley

SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.

Trends

Top 12 food trends for 2016, reveals Mintel

04-Jan-2016 By Nicholas Robinson

Alternatives to meat and dairy will be the top of consumers’ priorities this year, according to market researchers Mintel.

Could these new venues be killing pubs?

24-Nov-2015 By Nigel Huddleston

From cafes serving beer through to niche outlets where standard pubs don't answer the need, The Publican's Morning Advertiser looks at differing business models - the threats as well as the lessons.

Less isn't always more

02-Oct-2015 By Jessica Mason

Honesty and transparency in drinks creation is important, but so is the skill of a good blend. It is something that has been overlooked for some time. Why? Because, these days, we’re a bit suspicious of anything rogue. Is there horse meat in it? Nuts?...

Report debunks £20bn 'cost of alcohol' figure

03-Sep-2015 By Mike Berry

Drinkers are subsidising non-drinkers to the tune of £6.5bn a year, a new report suggests.

WKD gets social media push for summer

25-Jun-2015 By Jessica Mason

SHS Drinks has launched a social media campaign for WKD to encourage people to engage with the brand and share content with friends this summer.

report

Drinking out spend declines but beer bounces back

08-Jun-2015 By Mike Berry

Beer, cider and Prosecco were the star alcoholic drinks performers last year, according to Mintel’s British Lifestyles report.

WKD cocktail kits roll out to pubs

05-Jun-2015 By Jessica Mason

SHS Drinks has launched two new cocktail servers and a series of easy-to-make cocktail recipes using WKD Blue, Red and Iron Brew as the base ingredient.

Haywood launches B52 shot

14-Apr-2015 By Jessica Mason

Haywood Drinks has launched an RTD cream liqueur single shot sized cocktail.

Drinks Offer

RTDs: Ready To Sink?

07-Apr-2015 By Nigel Huddleston

The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat. 

Craft cola, sober raves and drinks for the older crowd

10-Mar-2015 By Robyn Black

According to Back to the Future Part II we should all be drinking $50 vitamin-enriched Pepsi Perfect this year but the prediction hasn’t been entirely accurate.

What will we be drinking in 2020?

10-Mar-2015 By Robyn Black

If kale, coconut water and craft beer were the tastes of 2014, what will we be drinking five years from now?

WKD shoots at the shot market for the first time

12-Feb-2015 By Robyn Black

WKD is entering the fast growing shot market for the first time with the launch of a 15% ABV sub-brand, WKD 1.