Ready to Drink

Hatton: new chat show link with WKD

WKD links up with Ricky Hatton

By Ewan Turney

Beverage Brands has signed a deal for its WKD brand to sponsor boxer Ricky Hatton's new show on Nuts TV. The show, Ricky Speaks, will feature the...

Diageo: Searching for perfect pub atmosphere

Diageo searches for perfect pub atmosphere

By Jessica Harvey

Diageo has commissioned a nationwide survey for Smirnoff of over 1,300 men and women between 18-35 years to define the perfect atmosphere in bars,...

WKD: Footie promotion

WKD Competition for new footie season

By Ewan Turney

WKD are marking the start of the football season by giving one lucky MA reader the chance to re-enact classic Premier League clashes with their very own table football.

WKD: Two new football themed PoS kits

WKD talks footie tactics

By Jessica Harvey

Beverage Brands has published two WKD footie tactics sheets providing licensees with tips on how they can drive footfall and generate business...

ALMR blasts cheap Tesco online deals

ALMR blasts cheap Tesco online deals

By Ewan Turney

Alcohol being sold five times cheaper than in pubs and proper age checks can not be carried out online, says trade body

Vodka smoothie from ICB

Vodka smoothie from ICB

InterContinental Brands (ICB) has launched the first alcoholic smoothie and will back it with two TV sponsorship deals

Grogan hails Tesco's significant move

Grogan hails Tesco's significant move

By Ewan Turney

All Party Parliamentary Beer Group chairman John Grogan has hailed Tesco's call to halt cheap deals as a "significant move"

A Mojito in the mix

A Mojito in the mix

Global Brands has launched a ready to drink (RTD) brand based on the Mojito cocktail and its VK brand.  The first flavour to be launched is VK...

Brits most generous round-buyers

Brits most generous round-buyers

Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...

The Quinn's range

Quinn's dumped as sales slump

By Rosie Davenport

Diageo has pulled the plug on its Quinn's RTD, launched just last year with an £8.5m marketing spend. The company's new head of innovation, Liz...

Ready to re-invent

Ready to re-invent

The easiest feature to write in the on-trade drinks industry right now is 'The Death of RTDs'. The most recent Nielsen data on the ready-to-drink...

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