Can new product innovation arrest declining sales?
30-Oct-2008
Drinks producers need to focus on developing new products in order to target changing consumer demographics among pub goers, according to a new...
22-Oct-2008 By Ewan Turney
Beverage Brands has signed a deal for its WKD brand to sponsor boxer Ricky Hatton's new show on Nuts TV. The show, Ricky Speaks, will feature the...
Global Brands announces new managing director
02-Oct-2008
A number of management changes have been announced at independent drinks company, Global Brands. Steve Perez has relinquished his position as...
RTDs: Global Brands boss sticks to what he's good at
12-Sep-2008
Welcome to the weird world of Global Brands.The company known for its own Ready-To-Drink (RTD) Vodka Kick (VK) range was, this time last year, widely...
RTDs: Cocktail hybrids
12-Sep-2008
A developing sub-sector within RTDs is what Steve Perez, the managing director of Vodka Kick (VK) owner Steve Perez refers to as "hybrid...
RTDs: Survival of the fittest
12-Sep-2008
What is the state of the current RTD market? The volume of RTDs sold in the on-trade in the year to May 2008 was 17 per cent lower than in the...
Drinks giant slams Scottish government
01-Sep-2008
Diageo has slammed plans by the Scottish government to crack down on pubs' alcohol sales and promotions, and proposed an alternative system of...
28-Aug-2008 By John Harrington
Guinness gets its highest share ever of the beer category, despite flat sales.
Global Brands launches RTD inspired by cider
22-Aug-2008
Global Brands is to launch a pear variant of its VK ready to drink (RTD) range in a bid to capitalise on cider's popularity.The drinks company is...
22-Aug-2008 By Ewan Turney
Alcopop Red Square Reloaded has been ordered to alter its packaging to make it clear the drink contains alcohol. Industry watchdog Portman Group's...
18-Aug-2008 By Jessica Harvey
Diageo has commissioned a nationwide survey for Smirnoff of over 1,300 men and women between 18-35 years to define the perfect atmosphere in bars,...
13-Aug-2008 By Ewan Turney
WKD are marking the start of the football season by giving one lucky MA reader the chance to re-enact classic Premier League clashes with their very own table football.
31-Jul-2008 By Jessica Harvey
Beverage Brands has published two WKD footie tactics sheets providing licensees with tips on how they can drive footfall and generate business...
Consumers tired of celeb-based marketing
25-Jul-2008
Brands should stop basing marketing campaigns around sports, music and TV stars as consumers are becoming fed up of celebrity marketing, according to...
Football Preview: Brands are football supporters
16-Jul-2008
Big-name brands are once more piling behind football, in the hope that they can associate their drinks with one of the biggest pub draws there...
Cider: Is it back for good?
15-Jul-2008
They said it was a fad. They were wrong.Summers after cider's big bloom, the category continues to be massively important for licensees. The latest...
WKD plans footie-related pub kits
10-Jul-2008
Beverage Brands will be offering licensees the chance to receive football-related pub kits, downloads and offers for its WKD brand in the run-up to...
09-Jun-2008 By Ewan Turney
Alcohol being sold five times cheaper than in pubs and proper age checks can not be carried out online, says trade body
West Eleven teams up with Bibendum
30-May-2008
Drinks wholesaler Bibendum is getting behind the on-trade launch of West Eleven, a new range of pre-mixed, premium cocktails.The West Eleven range...
30-May-2008
InterContinental Brands (ICB) has launched the first alcoholic smoothie and will back it with two TV sponsorship deals
Beverage unveils WKD plans
29-May-2008
Beverage Brands UK has unveiled a new television advertising campaign to support the recent repackaging launch of WKD. The company said that its...
WKD launches new ads
20-May-2008
A WKD packaging redesign is to be supported by a £2m wave of advertising that will launch on May 26.While its bottle redesign makes a significant...
'Tesco refuses to sell alcohol to adults with children'
15-May-2008
Tesco is refusing to sell alcohol to parents shopping with their children under rules designed to tackle underage drinking. The supermarket has told...
Britons shun lunchtime drinking
02-May-2008 By Tony Halstead
Drinking after work is now more popular, an SAB Miller survey shows
Tesco struggling with underage policy
22-Apr-2008
An industry chief has urged Tesco to "get its house in order" after four out of 10 stores failed to comply with its policy to combat underage...
16-Apr-2008 By John Harrington
Beverage Brands upset at being singled out by new marketing crackdown
WKD warned for promoting 'sexual and social success'
16-Apr-2008 By Matt Eley Matt
WKD producer Beverage Brands has removed a selection of images from its website after a ruling by the Portman Group. Alcohol Concern complained to...
07-Mar-2008 By John Harrington
Why raise tax on a declining sector, asks the Gin & Vodka Association
22-Feb-2008 By Ewan Turney
All Party Parliamentary Beer Group chairman John Grogan has hailed Tesco's call to halt cheap deals as a "significant move"
Reaction to Tesco's move on alcohol prices
21-Feb-2008
Why not add your voice to the debate? Click on the link to the right and have your say...Andy Bond, CEO of ASDA "We are already talking to government...
A Mojito in the mix
21-Feb-2008
Global Brands has launched a ready to drink (RTD) brand based on the Mojito cocktail and its VK brand. The first flavour to be launched is VK...
21-Feb-2008 By Ewan Turney
The Association of Licensed Multiple Retailers has slammed Tesco for ducking its responsibilities
28-Jan-2008
Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...
SoCo promo evokes Mardi Gras
17-Jan-2008 By Rosie Davenport
Southern Comfort is putting pubs at the centre of its plans with a £1m carnival-themed promotion. In a fresh direction, owner Bacardi-Brown Forman...
New sugar-free RTD unveiled
10-Oct-2007
A new sugar-free Ready-To-Drink brand, which is heavily targeted at female drinkers, has been launched into the on-trade.Baby Pink and Baby Blue are...
New sugar-free RTD launched into on-trade
02-Oct-2007
A NEW sugar-free ready-to-drink (RTD) brand, heavily targeted at female drinkers, has been launched into the on-trade.Baby Pink and Baby Blue are the...
Stocking Up for Christmas: Best of the brews
21-Sep-2007
Marston'sMarston's Ugly Sisters is brewed using golden promise malt and fuggles and goldings hops , while Jennings' Redbreast "drinks with a full...
RTDs: Market overview
07-Sep-2007
According to Nielsen, sales of RTDs are down by 17 per cent in the year to May 2007. To the untrained eye it is yet another nail in the coffin for a...
RTDs: Kicking to victory
07-Sep-2007
It has been an interesting few years for Global Brands (GBL). The company started out in 1997 as a drinks distributor and then entered the...
RTDs: How to innovate
07-Sep-2007
One of the more interesting discoveries this year was that Young's pub company had de-listed all ready-to-drink (RTD) brands from its pub estate....
GBL to import cocktail brand
05-Sep-2007
Global Brands Ltd (GBL) has announced it is to launch a new pre-mix brand into the on-trade to give licensees the opportunity to offer a ready-made...
WKD ad campaign returns to TV
30-Aug-2007
WKD is back on TV with a second round of advertising for two of its ongoing commercials. The return of the long-standing "Have You Got a WKD Side?"...
Premiership Preview: getting behind the brands
18-Jul-2007
Major drinks companies are once again getting behind the Premier League season, all with the aim of raising their brands' profiles among football...
Mates beverage offer aims to boost WKD Red
12-Jul-2007
Beverage Brands has launched a promotion to boost trial of WKD Red. Running for a limited period, the WKD Mates Rates promotion is designed to...
14-Jun-2007 By Rosie Davenport
Diageo has pulled the plug on its Quinn's RTD, launched just last year with an £8.5m marketing spend. The company's new head of innovation, Liz...
Ready to re-invent
25-May-2007
The easiest feature to write in the on-trade drinks industry right now is 'The Death of RTDs'. The most recent Nielsen data on the ready-to-drink...
'Supermarket prices encourage drinking at home'
16-May-2007
Deep discounting by supermarkets is encouraging more people to drink at home, says a new report by consumer analysts Mintel. It claims the in-home...
Challenge-25 example set by Asda
10-May-2007
Asda is trialling a Challenge-25 scheme at 10 stores in Scotland and has called on its off-trade rivals to follow suit. The supermarket giant already...
Diageo goes national with TV campaign
01-May-2007
Diageo has today unveiled its first national responsible drinking TV advertising campaign.This is the first national Diageo campaign to totally focus...
WKD beefs up its business-building content on barbox.com
12-Apr-2007
RTD giant, WKD has strengthened its online presence on barbox.com with a bumper update of business-building content. The company first joined forces...
