Ready to Drink

Try January: PMA is launching a hashtag

PMA launches Try January campaign

By Jessica Mason

The Publican’s Morning Advertiser today launches a campaign for pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental.

WKD sponsors Plebs

WKD goes for Plebs

By Robyn Black

From modern Essex to Ancient Rome, alcopop WKD has ramped up its marketing with a second TV sponsorship deal, this time for ITV2’s Plebs.

WKD advertising standards (ASA) ruling

WKD ads fall foul of ASA rules

By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

The three flavours contain no ginger

No ginger for new Crabbie's flavours

By Robyn Black

The Crabbie’s range is moving away from its position as just an alcoholic ginger beer brand, with the launch of two new varients that contain no ginger.

Portman Group chief said the marketing was too closely associated with irresponsible drinking

RTD brand Four Loko breaks alcohol marketing rules

By Helen Gilbert

Licensees and retailers in the UK have been advised against placing orders for stocks of Four Loko in its current packaging after it was found to break alcohol marketing rules.

Inventive Leisure overhauls drinks range for Revolution

Evolution for Revolution's drinks range

By Robyn Black

Inventive Leisure has ditched all of its existing draught lagers and ciders in favour of a raft of new brands, as it attempts to move away from vodka cocktails.

Christmas campaign for Crabbie's

Christmas campaign for Crabbie's

By Robyn Black

Halewood International is hoping to reach over 6 million people with a Christmas campaign for Crabbie’s.

WKD Brazilian is launched

SHS Drinks to launch ‘WKD Brazilian’

By Jessica Mason

SHS Drinks is set to launch ‘WKD Brazilian’, a new limited-edition drink billed as a “party in a bottle,” to join its WKD portfolio.