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WKD advertising standards (ASA) ruling

WKD ads fall foul of ASA rules

By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

The three flavours contain no ginger

No ginger for new Crabbie's flavours

By Robyn Black

The Crabbie’s range is moving away from its position as just an alcoholic ginger beer brand, with the launch of two new varients that contain no ginger.

Portman Group chief said the marketing was too closely associated with irresponsible drinking

RTD brand Four Loko breaks alcohol marketing rules

By Helen Gilbert

Licensees and retailers in the UK have been advised against placing orders for stocks of Four Loko in its current packaging after it was found to break alcohol marketing rules.

Inventive Leisure overhauls drinks range for Revolution

Evolution for Revolution's drinks range

By Robyn Black

Inventive Leisure has ditched all of its existing draught lagers and ciders in favour of a raft of new brands, as it attempts to move away from vodka cocktails.

Christmas campaign for Crabbie's

Christmas campaign for Crabbie's

By Robyn Black

Halewood International is hoping to reach over 6 million people with a Christmas campaign for Crabbie’s.

WKD Brazilian is launched

SHS Drinks to launch ‘WKD Brazilian’

By Jessica Mason

SHS Drinks is set to launch ‘WKD Brazilian’, a new limited-edition drink billed as a “party in a bottle,” to join its WKD portfolio.

1 day on, 364 days off, #BestJobEver

Christmas campaign for WKD

By Robyn Black

A new Christmassy character called Nick is to spearhead a seasonal campaign for alcopop WKD.

The new-look VK range consists of five new flavours

VK range is rebranded by Global

By Robyn Black

Global Brands has rebranded its VK range, ditching traditional RTD flavours and replacing them with mixed fruit variants.

The race will become the Crabbie's Grand National

Crabbie's to sponsor the Grand National

By Robyn Black

The Grand National is to become the Crabbie’s Grand National under the terms of a new sponsorship deal between the alcoholic ginger beer and the famous steeplechase event.

WKD fans will be able to choose the music at the Spotify-supported events

WKD makes a noise with Spotify

By Robyn Black

Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.

Drinks are being served in bottles again

Is the over-ice trend finally over?

By Robyn Black

Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.

WKD wristbands form part of the bank holiday activity

WKD plans for a bumper August Bank Holiday weekend

By Robyn Black

As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.