Ready to Drink

Try January: Promoting the trade (pic: twitter.com/thecraftbeerco)

More operators sign up to Try January

By Jessica Mason

Try January, the campaign that calls on pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental, has gathered further momentum with more operators, including Punch Taverns,...

Try January: PMA is launching a hashtag

PMA launches Try January campaign

By Jessica Mason

The Publican’s Morning Advertiser today launches a campaign for pubs and bars to reclaim January and challenge people to try new drinks and dishes and make the month more inspiring and experimental.

WKD sponsors Plebs

WKD goes for Plebs

By Robyn Black

From modern Essex to Ancient Rome, alcopop WKD has ramped up its marketing with a second TV sponsorship deal, this time for ITV2’s Plebs.

WKD advertising standards (ASA) ruling

WKD ads fall foul of ASA rules

By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

The three flavours contain no ginger

No ginger for new Crabbie's flavours

By Robyn Black

The Crabbie’s range is moving away from its position as just an alcoholic ginger beer brand, with the launch of two new varients that contain no ginger.

Portman Group chief said the marketing was too closely associated with irresponsible drinking

RTD brand Four Loko breaks alcohol marketing rules

By Helen Gilbert

Licensees and retailers in the UK have been advised against placing orders for stocks of Four Loko in its current packaging after it was found to break alcohol marketing rules.