Ready to Drink

Christmas campaign for Crabbie's

16-Dec-2013 By Robyn Black

Halewood International is hoping to reach over 6 million people with a Christmas campaign for Crabbie’s.

SHS Drinks to launch ‘WKD Brazilian’

29-Nov-2013 By Jessica Mason

SHS Drinks is set to launch ‘WKD Brazilian’, a new limited-edition drink billed as a “party in a bottle,” to join its WKD portfolio.

Christmas campaign for WKD

26-Nov-2013 By Robyn Black

A new Christmassy character called Nick is to spearhead a seasonal campaign for alcopop WKD.

VK range is rebranded by Global

15-Oct-2013 By Robyn Black

Global Brands has rebranded its VK range, ditching traditional RTD flavours and replacing them with mixed fruit variants.

Halloween Cocktail Cauldrons unveiled by WKD

16-Sep-2013 By Robyn Black

Spooky cocktail cauldrons form part of a push for WKD this Halloween.

Crabbie's to sponsor the Grand National

28-Aug-2013 By Robyn Black

The Grand National is to become the Crabbie’s Grand National under the terms of a new sponsorship deal between the alcoholic ginger beer and the famous steeplechase event.

WKD makes a noise with Spotify

22-Aug-2013 By Robyn Black

Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.

Is the over-ice trend finally over?

30-Jul-2013 By Robyn Black

Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.

WKD plans for a bumper August Bank Holiday weekend

22-Jul-2013 By Robyn Black

As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.

Hooch revives two popular flavours

16-Jul-2013 By Robyn Black

Global Brands is extending its Hooch brand with two new flavours, a year after it revived the drink.

Diageo restyles Jeremiah Weed as a cider

27-Jun-2013 By Robyn Black

Diageo has entered the cider category by rebranding its Jeremiah Weed brand as a “Kentucky Style Cider Brew.”

Orange and green WKD to hit UK pubs

30-May-2013 By Robyn Black

Orange and green variants will join the WKD line up, as owner SHS Drinks looks to attract new drinkers to the brand by adding two of the most popular alcopop flavours to the range.

VK brings the beach to the bar this summer

10-May-2013 By Robyn Black

Global Brands is channeling traditional British beach holidays in a new promotion for its VK RTD range.

Alcopop brand VK to come in larger bottles

15-Apr-2013 By Robyn Black

Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.