The Grand National is to become the Crabbie’s Grand National under the terms of a new sponsorship deal between the alcoholic ginger beer and the famous steeplechase event.
Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.
Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.
As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.
Orange and green variants will join the WKD line up, as owner SHS Drinks looks to attract new drinkers to the brand by adding two of the most popular alcopop flavours to the range.
Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.
On-trade beer volumes fell 5% in the year to 6 October, while RTD sales have received an unexpected lift as ciders, perries and premium spirits continue to drive growth in pubs and bars.
