Ready to Drink

WKD wristbands form part of the bank holiday activity

WKD plans for a bumper August Bank Holiday weekend

By Robyn Black

As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.

Green and Orange WKD variants will debut in Yates's

Orange and green WKD to hit UK pubs

By Robyn Black

Orange and green variants will join the WKD line up, as owner SHS Drinks looks to attract new drinkers to the brand by adding two of the most popular alcopop flavours to the range.

VK Blue will be the first flavour to appear in the 500ml format

Alcopop brand VK to come in larger bottles

By Robyn Black

Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.

British Comedy Awards host Jonathan Ross

Frobishers helps out at comedy awards

By Robyn Black

Top comedians, including Sarah Millican and Steve Coogan, are set for a fruity time at this year’s British Comedy Awards.

WKD Club Edition hosts UV parties

WKD Club Edition hosts UV parties

By Jessica Harvey

WKD Club Edition, the new late night variant introduced by Beverage Brands in March, will be supported by a series of parties in selected venues.