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Christmas campaign for Crabbie's

Christmas campaign for Crabbie's

By Robyn Black

Halewood International is hoping to reach over 6 million people with a Christmas campaign for Crabbie’s.

WKD Brazilian is launched

SHS Drinks to launch ‘WKD Brazilian’

By Jessica Mason

SHS Drinks is set to launch ‘WKD Brazilian’, a new limited-edition drink billed as a “party in a bottle,” to join its WKD portfolio.

1 day on, 364 days off, #BestJobEver

Christmas campaign for WKD

By Robyn Black

A new Christmassy character called Nick is to spearhead a seasonal campaign for alcopop WKD.

The new-look VK range consists of five new flavours

VK range is rebranded by Global

By Robyn Black

Global Brands has rebranded its VK range, ditching traditional RTD flavours and replacing them with mixed fruit variants.

The race will become the Crabbie's Grand National

Crabbie's to sponsor the Grand National

By Robyn Black

The Grand National is to become the Crabbie’s Grand National under the terms of a new sponsorship deal between the alcoholic ginger beer and the famous steeplechase event.

WKD fans will be able to choose the music at the Spotify-supported events

WKD makes a noise with Spotify

By Robyn Black

Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.

Drinks are being served in bottles again

Is the over-ice trend finally over?

By Robyn Black

Last time I remember a hot spell this good it was the summer of cider. Back in the baking heat of 2006, you quite literally could not move for Magners clinking over ice.

WKD wristbands form part of the bank holiday activity

WKD plans for a bumper August Bank Holiday weekend

By Robyn Black

As August approaches, WKD owner SHS Drinks is urging licensees to get prepared for the final summer bank holiday of the year (24 to 26 August) with a new campaign for the RTD brand.

Green and Orange WKD variants will debut in Yates's

Orange and green WKD to hit UK pubs

By Robyn Black

Orange and green variants will join the WKD line up, as owner SHS Drinks looks to attract new drinkers to the brand by adding two of the most popular alcopop flavours to the range.

VK Blue will be the first flavour to appear in the 500ml format

Alcopop brand VK to come in larger bottles

By Robyn Black

Global Brands has put its RTD range, VK, into bigger 500ml bottles, to tap into the trend for longer, over-ice drinks and mixed drinks served in pitchers.