Scottish Courage is making its debut in the alcoholic ready-to-drink (RTDs) market this month with the launch of Bliss, a 5.5% abv wine-based premium...
by The PMA Team Sales of Gordon's Edge, the RTD launched by Diageo last May,have been "disappointing" with 200,000 cases sold in the UK in its first...
WKD has had its knuckles rapped by the Independent Television Commission (ITC) after viewers complained one of its adverts was homophobic, offensive...
Clear is seemingly the new black in the premium packaged spirit sector. Following the introduction of transparent variants from market leading brands...
Bottled drink Crack Ice has been heavily criticised by the Portman Group for associating itself with an illegal drug. The industry watchdog has ruled...
The flavoured alcoholic beverage (FAB) sector has slowed down following Chancellor Gordon Brown's decision last April to raise duty by around 65 per...
A new TV, poster and print advertising campaign designed to entice the 30-something contingent has been unveiled by Diageo's Gordon's Edge brand.The...
An advertisement for alcoholic drink WKD has been ruled offensive by the Advertising Standards Authority (ASA).The advert which appeared in the trade...
Guinness UDV (GUDV) is looking to coax older drinkers into the growing flavoured alcoholic beverage (FAB) sector with the launch of Gordon's Edge.The...
Coors Brewers is looking to strengthen its hand in the flavoured alcoholic beverage (FAB) market with the launch of two new range extensions.June 17...
Belgian brewing giant Interbrew has launched a new premium packaged spirit (PPS) based on the Irish vodka brand Boru.Boru Black, launched into the UK...
Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi...
GBL International has increased its presence in the expanding shots and shooter market with the launch of a new down-in-one concept.VK Vodka Slammas,...
Ireland test for PPS could lead to introduction in UKGuinness UDV (GUDV) is to trial a draught version of its Smirnoff Ice brand in Ireland which, if...
Guinness has said it is not simply targeting the "pink pound" by becoming a sponsor of the annual gay festival Mardi Gras. For the first time, it was...
Bacardi-Martini has strengthened its hand in the premium packaged spirits market (PPS) with the relaunch of its Metz range.In order to capitalise on...
The UK's biggest drinks company United Distillers and Vintners, UDV, has embarked on a £1.4million perfect serve initiative aimed at raising spirits...
