Soft & Hot Drinks

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

In my opinion, loyalty schemes can be a good idea if your target market is heavily weighted towards, for example, the student market, which can be...

Imogen Pudduck, Red Bull

Imogen Pudduck, Red Bull

By MA reporter

Pudduck's CV BackgroundWith more than 10 years' experience in sales & customer marketing, Imogen Pudduck started life working for toy...

Raw and ready

Raw and ready

Britvic has officially announced the launch of a new premium Pepsi brand, exclusively to the UK licensed sector. Pepsi Raw has been created using a...

Pepsi launches Raw

Pepsi launches Raw

By Noli Dinkovski

Britvic has launched a new Pepsi made from natural ingredients exclusively for upmarket pubs and style bars. Capitalising on the growing demand for...

Brits most generous round-buyers

Brits most generous round-buyers

Brits are the most generous round buyers in Europe, according to a new survey. An SAB Miller survey of European drinking culture revealed that 82% of...

Coffee Solutions

Coffee Solutions

Q I would like to expand my coffee offering, but I'm nervous about the cost implications of buying a machine. What would you suggest? A coffee...

Coffee crusade

Coffee crusade

A tie-up with Greene King is just the beginning for Coffee Republic. Kelly Smith reports on the high-street chain's plan for pub domination Coffee...

Cold call energy worry for pubs

Cold call energy worry for pubs

A whopping 88% of MA readers who responded to our online poll say they have been cold-called by energy salesmen. The MA has launched a campaign -...

Britvic marketer quits

Britvic marketer quits

By Noli Dinkovski

Andrew Marsden has resigned as marketing director of Britvic after 10 years at the soft drinks company. Chief executive Paul Moody will step in to...

Energy concerns for small businesses

Energy concerns for small businesses

By Ewan Turney

Almost three out of four small businesses believe there is nothing they can do to save energy, according to a MORI poll. The survey, commissioned by...

Coffee Solutions

Coffee Solutions

QWe are limited for space on our back bar and don't feel we have room for a full-size espresso machine, but I want to sell top-quality coffee. What...

Britvic acquires C&C's soft drinks

Britvic acquires C&C's soft drinks

Britvic has announced it has agreed to acquire the soft drinks and distribution businesses of C&C Group plc (CCSD) for £169.5m in cash.

Britvic looks at outsourcing

Britvic looks at outsourcing

By The PMA Team

Britvic is consulting with its staff about outsourcing its retail distribution network and chiller re-manufacturing operations

Britvic sizes it up

Britvic sizes it up

Britvic is introducing a new, non-returnable bottle for its mixers and juices range. The bottle size will also change with 113ml variants moving to...

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