Wine

Wine group Ehrmanns' to use daring ads

13-Sep-2001

One of the supermarket trade's biggest wine suppliers is turning its attention to pubs with the launch of marketing campaigns for three of its...

Improve your wine knowledge - get training!

04-Sep-2001

There are plenty of opportunities open for licensees who would like to improve their knowledge of wine. John Porter looks at some of the training...

Former Greenalls wine business to join stock market

21-Aug-2001

A British wine production and distribution firm is set to become the first dedicated wine company to join the stock exchange.Boutinot, formerly part...

Top tips on upselling wine and spirits

10-Jul-2001

Upselling is not about being greedy, but a way of offering your customers the best products. In my travels around bars I regularly choose one drink and use that as one benchmark for a bartender's ability.

Drinks trade looks beyond "pink pound

29-Jun-2001

Guinness has said it is not simply targeting the "pink pound" by becoming a sponsor of the annual gay festival Mardi Gras. For the first time, it was...

Look after your wine and keep your customers happy

08-Jun-2001

A few simple and relatively inexpensive steps can ensure that wine is served in perfect condition to your customers. Dark cellars racked floor to...

Australian wines to hit trade with major marketing push

23-May-2001

The Penfolds, Rosemount Estate and Lindemans Australian wine brands are to receive a major marketing push in the UK on-trade following the recent...

Jacob's Creek set for pub push

05-Apr-2001

Caxton Wines, the wine division of Pernod Ricard, has joined forces with its spirits arm PR Brands UK as part of an on-trade crusade for its Jacob's...

How to profit from wine

03-Apr-2001

Wine has become increasingly important to pubs as a source of profit. Here, Graham Threader, sales director of Waverley Wines & Spirits, looks at...

Grape and the good

02-Apr-2001

Despite a strong resurgence of wine, publicans are still not doing enough to fulfil the sector's potential in the on-trade. Ben McFarland reports.Few...

Wine packaging is boxing clever

02-Apr-2001

Wine boxes give great flexibility with the prospect of guaranteed quality, minimum wastage and best use of space. We investigate.No doubt about it,...

UDV embarks on £1.4m perfect serve initiative

19-Mar-2001

The UK's biggest drinks company United Distillers and Vintners, UDV, has embarked on a £1.4million perfect serve initiative aimed at raising spirits...

Sherry renaissance headed by relaunch of Tio Pepe brand

19-Mar-2001

Rumours of a sherry renaissance have been substantiated by Gonzalez Byáss' decision to relaunch its dry fino Tio Pepe brand. The sherry category has...

Building a quality wine list

15-Mar-2001

Branded wines have a lot of advantages to offer the pub trade.The days when "house red" and "house white" could be considered enough of a choice to...

Tio Pepe sherry targets wine market

12-Feb-2001

Gonzalez Byass has announced it is to relaunch its dry fino sherry brand Tio Pepe with a new-look bottle and a marketing campaign aimed at moving the...

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