By Mark Bentley, on-trade category controller, Molson Coors
Anyone reading the trade press or listening to various data & insight experts would be forgiven for thinking that everyone is now drinking premium drinks and that familiar favourites such as core standard lager brands have had their day.
Whether it's the fiscal boon awarded to the spirits sector through this week's Autumn Budget statement from Chancellor Rishi Sunak or just a buzz for Halloween, spirits are the top hitters for new products this week.
Rising costs in materials including fuel, CO2, energy, bottles, cans and packaging are making it impossible for many small and independent breweries to recover from lockdowns, one trade body has stated.
“There’s nothing like this.” Some of the more ‘seasoned’ readers may remember this as a hit song for soul singer Omar 30 years again when it peaked at number 14 in the UK music charts. However, the statement also rings true of cask ale.