Drinks

Shepherd Neame cleared over Spitfire ads

19-Mar-2001

Shepherd Neame is to continue its lighthearted advertising campaign for Spitfire ale after complaints about the posters were dismissed by the...

Interbrew thanks Stella for profits increase

19-Mar-2001

Increased volumes of Stella Artois and price increases have helped to drive up operating profits for Interbrew UK.The Belgian group revealed its...

Sherry renaissance headed by relaunch of Tio Pepe brand

19-Mar-2001

Rumours of a sherry renaissance have been substantiated by Gonzalez Byáss' decision to relaunch its dry fino Tio Pepe brand. The sherry category has...

Building a quality wine list

15-Mar-2001

Branded wines have a lot of advantages to offer the pub trade.The days when "house red" and "house white" could be considered enough of a choice to...

Soft sell - the role of soft drinks in pubs

15-Mar-2001

The role of soft drinks in pubs has changed dramatically in recent yearsCustomers spend £1.8billion a year on soft drinks in pubs. That makes it the...

Q&A: What is the legal position regarding measuring spirits?

14-Mar-2001

Please could you clarify the position regarding measuring spirits? As far as gin, rum, vodka and whisky are concerned legal measures apply. They can...

Guinness has St Patrick's Day firmlytin the bag.

14-Mar-2001

Ben McFarland looks at the brand's strategy for the big dayThe other patron saints must look down from upon their clouds and wonder where it all went...

Pernod targets Allied spot

14-Mar-2001

France's Pernod Ricard has pledged to knock Britain's Allied Domecq off the number two spot in the world league of drinks giants relatively...

Soft drinks war intesifies as Coca-Cola also signs up with Harry Potter

14-Mar-2001

The soft drink war is set to intensify after Coca-Cola signed an exclusive deal to become the sole global marketing partner of the upcoming Harry...

Butcombe Man named as 60 millionth pint of Butcombe is sold Butcombe's best

14-Mar-2001

Pub goer Barrie Wilton was officially named Butcombe Man after he ordered the 60 millionth pint of Butcombe Bitter.Wilton was surprised in his local...

Train service laid on for brewery visits

14-Mar-2001

Lincolnshire brewer Batemans has linked up with local train service Central Trains to offer discounts to customers visiting its brewery visitor...

CAMRA fights to conserve the pint

14-Mar-2001

The Campaign for Real Ale (CAMRA) has launched the biggest promotion of real ale for 50 years as part of its on-going battle to conserve the great...

Campaign continues

14-Mar-2001

Brakspear is to persevere with its campaign to create a low alcohol beer category, despite cynicism from the trade.The Henley-based brewer has...

Two more PPSs aunched despite a cramped market

14-Mar-2001

Another two premium-packaged spirits (PPS) have been launched into the on-trade despite fears from within the industry that the category is at...

Stella Artois in freetrade drive

14-Mar-2001

Interbrew UK is targeting freetraders in an effort to further increase distribution of premium lager brand Stella Artois.Only around one in five (22...