Cider

Perry goes large?

Perry goes large?

Centuries ago, perry was the chosen tipple of society's elite, but today it languishes in the cellars. Ben McFarland asks if the pear could rise...

Apple turnover

Apple turnover

Fifty-seven years after Merrydown released its first cider, the company is experiencing an upturn in fortunes. Phil Mellows meets MD Chris...

Cider image boost

Cider image boost

Cider producers are hoping to replicate the marketing blueprints adopted by generic wine bodies as they look to improve consumers' perceptions of...

Cider

Cider

hopes for sales surge Cider may have been in the doldrums in recent years, but some in the industry are detecting the first stirrings of growth. Tony...

GM turns to cider

GM turns to cider

Newcastle Breweries managing director Willie Crawshay, has been appointed by Scottish and Newcastle to the post of general manager of HP Bulmer....

The core business

The core business

Heavy discounting and PPSs have hit cider hard, but the core players are pulling out the stops to make the future of the apple big. By Ben...

Cider with Gordon

Cider with Gordon

Despite the ongoing decline in cider sales and falling producers' margins, apple growers are reaping the benefit of the 2% duty reduction on cider...

Bulmers: no divi

Bulmers: no divi

A bumper turnout of 400 Bulmer's shareholders heard they would definitely not be receiving a dividend next year. Chairman Will Samuel told the annual...

Promotion deciders

Promotion deciders

With cider offering great margins it is a vital category to promote to your customers.Promotional activity is a key part of any business mix and...

A cider to suit

A cider to suit

Matthew Clark Cider offers brands that accommodate both the range of styles and the regional differences.Cider is a major drinks category and an...

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