DRINKS LIST 2025
Find out the top brands to stock for 2025
The latest Drinks List from The Morning Advertiser is here, it’s absolutely free to access and it’s all yours – right now.
DRINKS LIST 2025
The latest Drinks List from The Morning Advertiser is here, it’s absolutely free to access and it’s all yours – right now.
DRINKS LIST 2025
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
THE LOW & NO PROJECT
Club Soda head buyer and brand relationship manager Josh Kelly gave tips on alcohol-free wine and cheese pairing at the recently held Drinks Academy.
THE LOW & NO PROJECT
Christine Parkinson, dubbed “the grandmother” of low & no alcohol drinks, gave eager fans of the category key tips on how to taste such beverages at the recently held Drinks Academy by Club Soda.
THE LOW & NO PROJECT
When Adnams set out to make a 0.5% ABV version of its flagship Ghost Ship pale ale beer, it had to invest in new equipment to ensure it could stand up to the original.
THE LOW & NO PROJECT
While traditionally it has been the on-trade leading the way in new trends, Thatchers Cider claims supermarkets are doing the heavy lifting when it comes to thanks to low & no products.
THE LOW & NO PROJECT
Low & no beer brewer Athletic Brewing said the success of the sector is down to having a good offer at your pub and promoting it with pride.
THE LOW & NO PROJECT
Stonegate Group has increased its alcohol-free line-up with a deal to list AF-beer brand Days.
THE LOW & NO PROJECT
Almost 80 alcohol-free brands, suppliers, drinks experts and even a celebrity have united to urge the Government to take action on outdated alcohol-free drinks descriptors.
THE LOW & NO PROJECT
Younger people are moving away from late-night socialising and alcohol when it comes to interacting with the on-trade.
THE LOW & NO PROJECT
St Austell Brewery is launching its first low alcohol beer – Proper Job 0.5% ABV – after developing the brew for more than two years.
LOW & NO PROJECT
Three in five operators would install a non-alcoholic draught beer at their pub, new data has revealed.
Coca-Cola Europacific Partners (CCEP) has introduced its popular Oasis brand to the on-trade market.
THE LOW & NO PROJECT
Alcohol-free-only brewer Big Drop has for many years offered its award-winning beers in bottle, can and keg but says the biggest challenge has been trying to get pubs to put a low & no draught line on.
THE LOW & NO PROJECT
Almost seven in 10 (67%) sector bosses believe low & no alcohol drinks will continue or become a key trend during the rest of 2024.
OPINION
I recently encountered the phrase ‘zebra stripping’ – a growing drinking trend that refers to alternating between alcoholic and low & no alcohol drinks.
THE LOW & NO PROJECT
Following the successful trials of Guinness 0.0 on draught and a surge in consumer desire for low and no products, The Morning Advertiser (MA) has looked at the benefits of adding alcohol free lines in pubs.
THE LOW & NO PROJECT
Bars specialising in cocktails believe low & no alcohol drinks are here to stay but say the way in which people socialise is going to play a larger part in reducing alcohol consumption in the future.
A third of 18 to 24-year-olds are drinking less alcohol than they did a year ago but are still visiting the on-trade on a regular basis.
THE LOW & NO PROJECT
Data from The Drinks List – Top Brands to Stock in 2024 charted the start of when the sector appeared to appreciate how strong sales for Low & No beers were becoming.
THE LOW & NO PROJECT
Channel-Islands-based Liberation Group recently announced a boost in its H1 financial results and cited low & no drinks as a key part to this success through its Butcombe arm.
THE LOW & NO PROJECT
“Don’t underestimate the power of the non-drinker”; that’s the message from Lucky Saint’s on-trade director Aaron Duffett as the low & no beer segment booms.
The Low & No Project
Customers do no understand ABV and the definitions of no, low and light alcohol drinks are “complicated”, according to a panel of experts.
THE LOW & NO PROJECT
Drinks giant Diageo has claimed pubs are now responsible for 53% of non-alcohol drinks sales as the low & no movement advances.
THE LOW & NO PROJECT
Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.
THE LOW & NO PROJECT
Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.
THE LOW & NO PROJECT
One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.
THE LOW & NO PROJECT
The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.
THE LOW & NO PROJECT
While the low and no-alcohol beer category takes up a smaller percentage of the on-trade market, it is the fastest growing sector in both volume and value sales.
THE LOW & NO PROJECT
Following the launch of the Morning Advertiser’s (MA) Low & No Project earlier this week, we’ve put together a handy round-up of some of the best new products in the segment from the last 12-months.
THE LOW & NO PROJECT
Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.
THE LOW & NO PROJECT
Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.
Soft drinks have fast become a multi-billion-pound revenue stream pubs can no longer ignore.
THE LOW & NO PROJECT
The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.
THE LOW & NO PROJECT
The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.
Soft drinks firm Britvic’s new training platform has now gone live, after being in the planning stages for the past 12 months.
PROMOTIONAL CONTENT
Pat Humphries, on-premise associate director at Coca-Cola Europacific Partners GB (CCEP), looks ahead to a bumper summer for hospitality and shares tips on how operators can get ready.
FEATURE - SOFT DRINKS AND MIXERS
If you run a pub off the beaten track, or at least one with limited passing trade and you have a regular supply of customers, then congratulations, you’ve created a destination pub.
Soft drink firm Schweppes has launched its new European-wide, brand ambassador programme.
EXCLUSIVE
Consumers are opting for a ‘flexi-sober’ lifestyle in 2024, new research from premium soft drinks and mixers brand, Fentimans, has revealed.
Reports are claiming that growing numbers of consumers are embracing the dry January challenge this year more than ever.
PROMOTIONAL CONTENT
What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.
The number of 18 to 24-year-olds regularly drinking alternatives to alcohol in the UK has increased by 13 percentage points during the past two years.
Brits are planning to spend three times more than last year on Christmas partying, new research has revealed.
FEATURE – Low & no-alcohol
In 2023, the Christmas bells are ringing in some changes for how we celebrate together.
Independent brewer and pub company Hall and Woodhouse has sold soft drinks brand Rio to A.G. Barr for £12.3m.
Soft drinks and the Long Alcoholic Drinks (LAD) categories performed best during the FIFA Women’s World Cup Final on Sunday 20 August.
Feature – Soft Drinks
According to CGA by NIQ’s Drinks Recovery Tracker, soft drinks sales in managed venues have risen during the past three months compared to the same period last year.
Drinks business Diageo has ploughed €25m into a new production plant in Dublin to increase production of Guinness 0.0 by 300%.
INTERVIEW
Habits towards soft drinks in the on-trade are changing as consumers increasingly "seek out" value for money and healthier options amid the cost-of-living crisis and a surge in wellness trends.