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Future-proofing: 'The post-pandemic pub experience is markedly different to what we’ve historically been used to, with businesses having to dramatically change the way they operate' Future-proofing your pub as restrictions begin to lift Up and coming: The Morning Advertiser and premium drinks brand Fentimans have poured over a handful of trends worth watching Key drink trends for summer 2021: Premium pours, gin growth and independent brands Crunching numbers: ‘We know that less than 20% of people regularly buy a savoury snack with a drink and the main reason for not doing so is ‘I just didn’t think about it’,’ Matt Smith, marketing director for Tayto Group says. Bag a profit by upselling post-lockdown drinkers to crisps and scratchings Pick a winner: 'This year, more than ever before, in the initial phase of opening it will be vital for operators to get their ranging right,' Anne Claypole, category controller at Swedish cider maker Kopparberg says Ripe for reopening: which cider trends will help operators pick a winning summer offer? Pub of the Future: The Morning Advertiser's technology hub Pub of the Future: How technology can save your business money

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