Cider

Premium targets: Molson Coors is looking to expand its range

Exclusive

Molson Coors set to buy more beer brands

By Nicholas Robinson

Beer behemoth Molson Coors, owner of brews including Sharp’s and Cobra, will buy and develop more beer and cider brands in a bid to expand its recently launched premium Brew + Press range.

The Jetsons' idea of the future didn't pan out

Technology

Robot Wars judge: ‘Bots will serve pints soon’

By Nicholas Robinson

Robots will pull and serve pints behind UK bars sooner than operators think, according to Noel Sharkey, professor of artificial intelligence and robotics at Sheffield University.

Cocktails in pubs are on the up

Top 10 spirits brands in pubs

Brexit will lead customers to trade-up on spirits

By Nicholas Robinson

Brexit will impact the UK’s spirits category, but operators can benefit from any negativity by focusing on their customers’ needs, according to William Grant & Sons’ managing director for UK & Ireland.

The best cider brands in pubs

Cider

Cider sales in the on-trade are up

By Nicholas Robinson

Cider volumes and value sales have seen the most growth in the on-trade than the off-trade in the past 12 months, while the average cost of a pint in a pub is three times as much than in a shop, according to Westons in its first cider report.

New Smirnoff cider comes in two flavours: Passionfruit & Lime and Raspberry & Pomegranate

Cider

Smirnoff vodka launches first ciders

By Nicholas Robinson

Smirnoff vodka has entered the fruit cider category with the launch of its Passionfruit & Lime and Raspberry & Pomegranate liquids – a blend of fruit flavours and vodka.

Old Mout Cider marketing campaign

Cider

Old Mout triples spend on advertising

By Nicholas Robinson

Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.

Heineken's brand director for cider Emma Sherwood-Smith

Future Trends: Beer and Cider

Heineken sets out the future of beer and cider

By Nicholas Robinson

The macro trends affecting the on-trade, women and families, food, technology and the demand for premium experiences are just a few of the topics Heineken's brand director for cider Emma Sherwood-Smith will discuss at this month's Future Trends:...

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The MA’s Cider Guide 2018

The MA’s Cider Guide 2018

The MA’s Cider Guide 2018 is an engaging document packed full of information around the world of cider. Covering content from what the market is like for...