Marketing

Rear window: what should the back bar look like?

What should the back bar look like?

By Emma Eversham

The back bar is a pub or bar’s shop window, where a well-thought-out display can really add to the bottom line. So what does a licensee need to think about when deciding what to put there?

Strong as an ox: Michael Ibbotson shares his thoughts on running his pub the Durham Ox.

My Pub: the Durham Ox, York

By Claire Churchard

Michael Ibbotson has been a busy man over the years and despite moving back to a position of owning just one site, there is still plenty for him to do at the Durham Ox.

Branding: JD Wetherspoon said it does not think of itself as a ‘brand’ after it was crowned a UK winner at the 2018 World Branding Awards (image: Stephen J Mason, Wikimedia)

JD Wetherspoon says it is 'not a brand'

By Emily Hawkins

Pub giant JD Wetherspoon said it does not think of itself as a ‘brand’, following its success at the 2018 World Branding Awards.

Beer aficionados and the winner of this year’s Best Beer Pub, North Bar began its life two decades ago. General manager Cal Lister explains why the pub was so deserving of the award.

My Pub: North Bar, Leeds

By Nikkie Sutton

Beer aficionados and the winner of this year’s Best Beer Pub, North Bar began its life two decades ago. North general manager Cal Lister explains why the pub was so deserving of the award.

Transparent: It will pay operators everywhere to overhaul their glassware, Jo Bruce reports

How reconsidering glassware will benefit your pub

By Jo Bruce

With the pull of a quality glass receptacle for drinkers clear for all to see from the wealth of pictures now posted on social media, it will pay operators everywhere to overhaul their glassware

Ultimate makeover: Heath Ball has turned a gloomy basic boozer into the best pub in Britain

My Pub: the Red Lion & Sun, Highgate, north London

By Ed Bedington

Heath Ball has had a busy year, not least because his Red Lion & Sun pub won the John Smith’s Great British Pub of the Year award. Here he explains the secrets of his success

Not always a country idyll: Those living in rural communities can often find themselves isolated, particularly as they get older

How are pubs tackling the loneliness epidemic?

By Emily Hawkins

Loneliness has been described as a looming public health concern. But pubs are helping fight this creeping epidemic by bringing people together with food, drink and inclusive events

Challenging times: 'it is time we began to measure more than just financial returns  for the viability of a rural pub', says Pub is the Hub's John Longden

My shout: investing in pub pioneers

By John Longden

At this particularly challenging time for anyone in business, we seem to be finding a variety of mixed experiences across the pub industry which can make it difficult for those pubs seeking investment, says Pub is the Hub's John Longden

Welcome to the Club: you holiday in the Hamptons? Try drinking at the Club House instead

My Pub: the Club House, Chavasse Park, Liverpool

By Claire Churchard

A pub designed to look like a manor in the Hamptons is certainly unique in Liverpool. General manager Leigh Edmondson reveals how the pub has brought a little bit of the American dream to the north-west

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