Marketing

Front foot: managed drinks-led community pubs continue to expand

Managed drink-led pubs achieve ‘striking’ 8.7% growth

By Georgina Townshend

Rising business costs and difficult trading conditions have put the brakes on overall pub openings in the UK, but managed drinks-led community pubs and branded pubs have bucked the trend by continuing to expand, according to CGA Peach.

The pub name ’George and the Dragon’ became popular under King Edward III

What's in a name? The stories behind pub monikers

By Claire Churchard

Pub names are part of the social fabric of Britain. But have you ever wondered why your local is called what it is or why its name may have changed over the years? Here, we take a look at the stories behind the names

Sheffield Tap: it doesn't take long for the bar to fill up

My Pub: The Sheffield Tap

By Claire Churchard

When licensee Jamie Hawksworth found a derelict Edwardian building on platform 1b of Sheffield railway station, he saw potential beneath the boarded-up windows and damage. But he says the journey to making it an award-winning pub wasn’t always easy.

Plans backed: Mayor of London Sadiq Khan is keen to protect pubs

ALMR supports London mayor’s 'agent-of-change' stance

By Georgina Townshend

In response to Sadiq Khan’s consultation on culture and the night-time economy, which recognises the importance of protecting London’s pubs, the Association of Licensed Multiple Retailers (ALMR) has said the 'agent-of-change' principle should...

For more than two centuries, the tradition of the full English has been embraced across British society

The history of breakfast

By Jo Bruce

Breakfast hasn’t always been the British institution it is now. The Morning Advertiser takes a look at the evolution of breakfast since the 1300s and how the ‘full English’ has managed to embed itself into the British psyche.

Feel at home: John Lewis opens Britain’s

‘Smallest rooftop pub in UK’ opens in London

By Georgina Townshend

Department store John Lewis claims it opened Britain’s smallest rooftop pub last week capturing “all the charm of a favourite watering hole” whilst boasting panoramic views of London.

Social media: Millennials explain why they go to the pub

What the Millennials say about pubs

By Nicholas Robinson

Drinks offers, atmosphere, ‘shareability’ and the entertainment available in the pub play a big part in where Millennials choose to spend time in the on-trade.

The Pub Market Report from MCA Insight and MA will reveal how the trade has changed since 2016

Will licensee optimism continue to rise?

By Peter Linden, market analysis manager, MCA Insight

In the Pub Market Report conducted by MCA Insight and the MA last year, the key finding was that licensees were increasingly positive about trading.

Hard yards: Julie and Patrick Beaume have put in the effort and are reaping the rewards

My Pub: The Cartford Inn, Little Eccleston, Lancashire

By Daniel Woolfson

Julie and Patrick Beaume’s Lancashire pub the Cartford Inn was named Best Inn at 2016’s Great British Pub Awards, ahead of celebrating its 10th anniversary this year. The couple discuss their journey and the secret to the inn’s success.

Pub veteran: Kellie Maloney has taken on a pub for the first time in 25 years

Kellie Maloney opens Kent pub

By Liam Coleman

Prominent boxing promoter and reality TV star Kellie Maloney is set to open a Kent pub after completing a £250,000 renovation of the site.

Marketing tool: the pros and cons of TripAdvisor

What pubs think of TripAdvisor as platform grows ever larger

By Georgina Townshend

Love it or hate it, you can’t deny the power of TripAdvisor. The site recently hit the impressive milestone of 500 million comments last month and data released by the site shows that it now receives 290 pieces of user-generated content every minute of...

Profitable: Being at the heart of the community has been key to the site's success

London’s 'first community pub' in the black

By Liam Coleman

A site believed to be the first community pub in London, the Ivy House in Nunhead, is turning a profit for the first time since it came under community ownership.

Potentially damaging: The Argus Pub Spy reviews slammed

Pub Spy reviews ‘damaging’ pub business, says petition

By Georgina Townshend

A petition, allegedly set up by Brighton publicans, is claiming that a local paper’s review column is damaging pub trade in the city because it has become more interested in writing “click-generating content” than providing a “balanced review”.

Here comes summer: Outdoor ordering at its best

Outdoor ordering: Time for licensees to think about their gardens

By Georgina Townshend

The days are getting longer, the barometer’s rising and the temperature is on the up. Summer’s on its way and it’s time for licensees with gardens to think about maximising that facility. And a new outdoor bar could be just the ticket.

Easter weekend: pubs set to benefit from huge card spend over weekend

Trade predicted to take £280m in bank card spend over Easter

By Georgina Townshend

As Brits head out for long lunches and trips this Easter weekend, pubs across the UK are predicted to benefit, with the hospitality sector set to rake in more than £280m in debit/credit card spend, figures suggest.

My Pub: The Cartford Inn, Lancashire

My Pub: The Cartford Inn, Lancashire

By Daniel Woolfson

Julie and Patrick Beaume’s Lancashire pub the Cartford Inn was named Best Inn at 2016’s Great British Pub Awards, ahead of celebrating its 10th anniversary this year. The couple discuss their journey and the secret to the inn’s success

My Pub: The Shack 68, Twickenham

My Pub: The Shack 68, Twickenham

By Liam Coleman

After retiring from rugby union, former England and Harlequins back Ugo Monye decided to turn his hand to running a pub a stone’s throw from Twickenham Stadium. He and business partner Adam Saword discuss swapping rucks for the ruckus of running a pub.

My Pub: The Doctor's Orders, Sheffield, South Yorkshire

My Pub: The Doctor's Orders, Sheffield, South Yorkshire

By Claire Churchard

Licensee Matt Steer has been in the pub business long enough to know what it takes to succeed. And in Sheffield, labelled ‘the real ale capital of the world’, the competition is tough, Claire Chuchard reports.

Fight the caffeine revolution: how pubs can stay relevant

Molson Coors launches ‘save the pub’ campaign

By Nicholas Robinson

Drinks giant Molson Coors has launched a direct attack on the UK’s “one-size-fits-all” global coffee shop culture by revealing its save the great British pub campaign.

Pursue your goal: Don't give up your vision of what you really want

Pub success: Starting out

By Liam Coleman

Owning a pub is the aspirational dream for a significant minority of people who regularly soak up the atmosphere in a pub. But just what do you need to know about the trade before starting out and what challenges lie ahead for first-time operators?

Nurturing skills: the Licensed Victuallers’ School at Ascot enthuses and encourages initiative among the pupils

LTC bursaries: A different school of thought

By Sandrine Hughes

Did you know the Licensed Trade Charity provides educational sponsorship opportunities to families of people who work in the drinks trade? One of the objectives of the charity is to support families from the trade who are facing difficult circumstances.

Saved: the Salvation Squad has purchased the New Inn

Marketing expert helps save 267-year-old pub

By Claire Churchard

A village collective led by local marketing professional Lucy Boyes has saved a 267-year-old pub in Norton Lindsey, Warwickshire, after developers proposed turning the building into housing.

Look to Dubai for inspiration says brand expert

MA500

Look to Dubai for inspiration says brand expert

By Nikkie Sutton

Operators need to look further afield than the UK, creative expert and founder of Keane Brands Aidan Keane told delegates at The Morning Advertiser’s MA500 event in Birmingham earlier this month (16 February).

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