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What do Lewis Hamilton and have in common?

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What do Lewis Hamilton and have in common?

They are both good at driving success. Lewis on the racing track and, in pubs and bars. Here’s how:

2019 has seen record figures for out of home viewing for Formula 1 on Sky. The Monaco Grand Prix, alone, attracted the highest ever out of home viewing for both the race (885k) and qualifying session (690k)[1]​. has helped licensees up and down the country promote their venues as the place to watch the Formula 1 Grand Prix.

The Star 1 600X400


A family-run free house in the heart of the Weald of Kent, pouring local ales and serving fresh homemade food, “just like Mum’s”, is a far cry from the champagne-drenched-podium of the Grand Prix. However, with, footfall has increased by 25% for The Star pub in Rolvenden. “We never used to have anyone watching Formula 1, our regulars are football and cricket fans,” commented Yvonne Mallinson, co-owner of the pub. “However, since we have been using the Fixture Planner and posting on our social media account, we have seen such an increase in passing trade and a huge interest in Formula 1. Good job we have two Sky boxes, with more requests for different sports, we can keep everyone happy!”

Yvonne and her business partner, Lyn Walker, are lifelong friends who owned a coffee shop in London, before moving to Kent and buying The Star. Speaking about their experience with, Yvonne continued, “I’ll be honest I am not particularly brilliant with mobiles, computers or apps. However, I found all the tools on really quite easy and it is so useful to have all our pub’s account integrated into the platform. We can post on social media, order posters and publicise what we are showing, all with a couple of clicks of a button.”

Sky Sports continues to bring customers the best sporting events that matter most to their business. From traditional fan favourites through to a wide range of new and emerging sports, customers can rely on Sky Sports to bring them the biggest names and the biggest games. From the Premier League every week throughout the season to an amazing selection of live content and other money-making opportunities, Sky Sports is committed to ensuring customer’s investment in Sky Sports continues to help grow their business.


Not registered with​? Visit:​ or call 08442 414 651 to let us know your business email address and we can get you set up.”

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[i]​ Ipsos MORI Out of Home Viewing Panel

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