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It’s a Knock-Out! Sky Sports Box Office has ring side seats as almost 1million boxing fans flocked to the pub to watch Joshua’s fight against Joseph Parker last year

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The popularity and value of boxing to the pub trade is huge and shows no signs of letting up. British boxing is the most searched for sport on MatchPint, the pub finding app, and pubs that showed the Joshua vs Klitschko fight in 2018 sold 120% more pints than those which did not screen it[1]​.

We find out how pay-per-view events are investments paying dividends for licensees across the country.

Blackburn Times External


The Blackburn Times, the former home of the 19th century newspaper of the same name, is a town centre pub run by Leanne Morrison. From customer requests to must-see events, the pub is always taking advantage of Sky Sport’s pay-per-view events, Leanne explains:

“We are always showing the boxing and signing up to the pay-per-view events. The investment is completely worth it. Even if an event is at 4am, we are always packed! The key to success is planning and being prepared. It is so easy to get an event licence and the free posters from really help to promote the events. We see such a considerable lift in sales, beer is definitely our biggest seller on fight nights – we just keep pouring pints, after pints!

“Watching sport out of home, really does bring the whole community together. Of course, there is friendly banter whenever there is fight on, we always have a mix of supporters, but it creates a fantastic, electrifying atmosphere in the pub.”

Blackburn Times - Facebook post


Joshua, who lost the IBF, WBO and WBA world heavyweight titles to the Mexican-American in New York in June vows to reclaim his status as the world leading boxing champ as he prepares to fight in Diriyah, Saudi Arabia, on Saturday 7 December.

The price for the fight after that time and date is £295. To book the fight, please call 08442 414 661 or visit

[1]​ The Morning Advertiser, How can your pub cash in on Anthony Joshua v Alexander Povetkin?​ September 2018


Not registered with​? Visit:​ or call 08442 414 651 to let us know your business email address and we can get you set up.”

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[1] Ipsos MORI OOH viewing panel April 2018

[1] The Morning Advertiser, How can your pub cash in on Anthony Joshua v Alexander Povetkin?​ September 2018

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