At Sky, we know every business is unique, which is why – together with Sky AdSmart – we are offering one lucky Sky business customer the chance to create a TV advert and an advertising campaign made exclusively for their business. And the cost? It’s absolutely free.
Creativity is key
Tracy Harrison, director of marketing at Sky Business, said: “Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in your local postcode area?”
“That’s exactly what we are offering one lucky Sky Business customer. That, plus thousands of pounds’ worth of free, targeted advertising space across Sky’s channels – all of which has been designed to help drive footfall.
“The opportunity to showcase all that is good and great about their business to their local community and beyond is just one click away.”
What is AdSmart?
AdSmart from Sky offers a new and different set-up to TV advertising that is able to level the playing field so that businesses – from small to large – can benefit from the power and impact of TV.
Different adverts can be shown to different households through the revolutionary AdSmart system while watching the same programme. This means pubs can advertise on national TV stations but to audiences that can be cherry-picked by their local postcode, giving a more local and targeted approach.
One click is all it takes
We have a range of free point-of-sale material available, via MySkySports.com, that will give you posters, table talkers and beermats. All this will help your pub promote the sports they and their customers love.
To enter the competition, which closes on Friday 31 January 2020, licensees must order the free pack at MySkySports.com and they will then be entered in to the competition automatically.
If you are lucky then your pub will be drawn out of the hat and we’ll get to work immediately. Our expert team will show off your business for all to see. You will have professional directors and crew at your disposal, using up-to-the-minute technology – it’s all covered. This one is very much on us. You just have to be signed up and registered with MySkySports.com.
Driving footfall at your site
MySkySports.com is a website that will help bring customers to your venue. How is that possible? Well, we’re talking about using free support tools that help customers make the most of their Sky subscription.
The tools are simple to use and everything combines to give you quick and easy ideas that we think will work brilliantly for you. And by taking the stress out of such matters, you are left with time to do what you do best – run your business.
To find out more about MySkySports.com, check out what licensees who use the website have to say in our short film below. As a Sky Sports pub, you’ll also have access to 11 dedicated channels showcasing live action from 128 Premier League games, EFL, SPFL and the Euro 2020 qualifiers as well as fan favourites, including golf’s Majors, every F1 race, every England cricket home Test, ODI and T20 plus The Hundred. Two thirds of pubs say that Sky Sports drives extra footfall**. Now add free point-of-sale materials and a bespokeTV advert and campaign into the mix.
Get on board now
Head to https://skyforbusiness.sky.com/sb/portal/business/uk/campaigns/winanad to find out more and enter your pub for this once-in-a-lifetime chance by 31 January.
Good luck. We’ll see you on set!
** Source: Q1 Messages survey: Ipsos MORI April 2018.