Crucial part: 'Creating a space where people can enjoy themselves safely and in an inclusive way, is an important role hospitality has always played in the beautiful game’s greatest showpiece,' says Drinkaware's Adam Jones

How to operate profitably and safely for World Cup

By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

CGA Drinks Recovery Tracker: latest data revealed drinks sales in seven days to 30 July were 0.6% ahead vs the same week in 2019 (Credit: Getty/skynesher)

Women's Euro's boosts drink sales

By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars, and restaurants in the seven days to Saturday 30 July were 0.6% ahead of the same week in 2019, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)

Cost of BT Sport to rise

By Nikkie Thatcher

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

Historic game: sector celebrates England's Lionesses' win at the 2022 Euros tournament (Credit: Getty/miodrag ignjatovic)

Pubs celebrate Lionesses' win

By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Cheering England to victory: BBPA predicts Women's UEFA final could generate £40m boost for the trade (Credit: Getty/jacoblund)

Euro final could see 10m pints sold in pubs

By Rebecca Weller

The British Beer & Pub Association (BBPA) has predicted 10m pints could be sold this Sunday (31 July) during the UEFA Women’s Euro football finals as the Lionesses face Germany.

Enticing interior: the Famous Three Kings pub is dedicated to sport


FEATURE: Building a sports offer at your pub

By Gary Lloyd

Many pubs make a real profit from increased footfall by screening top sports action but using a service such as Sky or BT Sport can be expensive.

Fantastic opportunity: DesignMyNight claims to have already taken a record number of bookings to watch the men’s FIFA World Cup

FIFA World Cup 'opportunity to increase footfall and profit'

By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Summer of sport: Pub teams can now apply for the BT Sport Pub Cup

BT Sport Pub Cup returns with Wembley final

By Amelie Maurice-Jones

Pub teams can now enter the BT Sport Pub Cup, with free BT Sport and £1,000 in BT Shop vouchers up for grabs for the victors of the tournament.

Heavyweight showdown: boxing could boost bottom line for pubs

BT Sport offers discount on Fury v Whyte fight

By Gary Lloyd

BT Sport is offering an early bird discount for the pay-per-view screening of the sold-out boxing clash between Tyson Fury and Dillian Whyte on Saturday 23 April.

The joy of sport: some 16.1m people want to catch some of the men’s FIFA World Cup in a pub (credit: Getty/andresr)

Take advantage of millions who want to watch football

By Gary Lloyd

Some 16.1m pubgoers plan to watch some of this year’s Men’s FIFA World Cup in a pub or bar while 8.8m want to watch a 2022 Women’s Football European Championship game, according to a report by research consultancy KAM and sports match-finding app Fanzo...

Welcome boost: BBPA predicts 24.5m pints to be sold in pubs during Six Nations matches for the weekend of 11 March 2022 (Credit: Getty/The Good Brigade)

BBPA predicts 24.5m pints to be sold during Six Nations matches

By Rebecca Weller

The British Beer & Pub Association (BBPA) has estimated 24.5m pints could be sold in UK pubs during the Guinness Six Nations Rugby Championship this weekend (Friday 11 and Saturday 12 March 2022), according to the BBPA’s beer sales volume survey alongside...

Win at a canter: Alex Hammond recommends screening horse racing to increase footfall at pubs (Credit: Getty)

Get your nose out in front with horse racing

By Gary Lloyd

Football, rugby and cricket have proven great draws for pub operators in increasing footfall at their sites but Sky Sports Racing host Alex Hammond says horse racing appeals to a multitude of age groups too.

Putting in the hard Graft: footballer Jill Scott, licensee Sarah Jones and Sky Sports pundit Siobhan Chamberlain

Gearing up for Women’s Football Weekend

By The Morning Advertiser

This weekend sees the Barclays FA Women's Super League take centre stage with some mouth-watering match-ups on an exciting Women's Football Weekend.

Tournament countdown: 'Pubs are the home of live sport and we cannot wait for the Euros and watching together a major tournament in the pub once more,

BBPA outlines pub tactics ahead of UEFA Euro 2020

By The Morning Advertiser

As operators count down to UEFA Euro 2020’s curtain raiser on 11 June, the British Beer & Pub Association (BBPA) has produced practical guidance for pubs in an effort to assist safe and successful screenings this summer.

Pubs win prizes: The winners of this year’s Pub Cup will receive free BT Sport for their pub for a year and £1,000 to spend in the BT shop.

BT Sport Pub Cup returns with Wembley final

By The Morning Advertiser

BT Sport is giving grassroots footballers across England a once in a lifetime opportunity to play on Wembley’s hallowed turf, as the BT Sport Pub Cup makes its return.

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