Sport

Massive opportunity: World Cup could see £91m spent on pints if England reach the final (Credit: Getty/ Aksonov)

World Cup could see £91m spent on pints

By Rebecca Weller

The 2022 FIFA World Cup could see a potential £91m boost to the on-trade if England make it to the final, according to Hey Discount.

Human rights: Bars will encourage charity donations during World Cup (Getty/ Image Source)

Bars to donate to human rights charity during World Cup

By Amelie Maurice-Jones


Liverpool bars Bobo and Abditory in Merseyside are asking customers to support human rights charity Amnesty International during the Qatar World Cup to remind of the “wider issues at stake than football glory”.

Back of the net: Brian McDonald, licensee of the Canton Cross Vaults in Cardiff

Sky AdVans bid to push footy fans into pubs

By Gary Lloyd

With almost eight out of 10 sports fans looking to watch the World Cup in a pub, Sky has launched a fleet of AdVans across England and Wales to drive punters into sites.

Listening to customers: Leeds pub turns back on decision to show World Cup

Pub U-turns on decision to screen World Cup

By Amelie Maurice-Jones

The Mustard Pot in Leeds has reversed its decision to show the World Cup due to human rights abuse in Qatar, after selling more than 70 tickets.

Fanzones gearing up: Argentina fans at Moo Cantina in London

‘Fanzones’ set up for World Cup viewers

By Gary Lloyd

Fanzo – the fan engagement platform for venues, brands and sports fans – is close to completing its World Cup Fanzones where fans of competing countries at the football tournament can support their team with fellow fans.

The Morning Advertiser Lock In Podcast episode 48

The Lock In Podcast

The World Cup vs Christmas

By Ed Bedington

The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...

Month-long action: the popular autumn internationals will be available to screen in pubs

Autumn rugby series on two HD channels

By Gary Lloyd

Pubs will be able to screen the Autumn Nations Series of rugby matches in HD after Prime Video teamed up with Sky Business to broadcast them.

Crucial part: 'Creating a space where people can enjoy themselves safely and in an inclusive way, is an important role hospitality has always played in the beautiful game’s greatest showpiece,' says Drinkaware's Adam Jones

How to operate profitably and safely for World Cup

By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

CGA Drinks Recovery Tracker: latest data revealed drinks sales in seven days to 30 July were 0.6% ahead vs the same week in 2019 (Credit: Getty/skynesher)

Women's Euro's boosts drink sales

By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars, and restaurants in the seven days to Saturday 30 July were 0.6% ahead of the same week in 2019, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)

Cost of BT Sport to rise

By Nikkie Thatcher

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

Historic game: sector celebrates England's Lionesses' win at the 2022 Euros tournament (Credit: Getty/miodrag ignjatovic)

Pubs celebrate Lionesses' win

By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Cheering England to victory: BBPA predicts Women's UEFA final could generate £40m boost for the trade (Credit: Getty/jacoblund)

Euro final could see 10m pints sold in pubs

By Rebecca Weller

The British Beer & Pub Association (BBPA) has predicted 10m pints could be sold this Sunday (31 July) during the UEFA Women’s Euro football finals as the Lionesses face Germany.

Enticing interior: the Famous Three Kings pub is dedicated to sport

SPORT FEATURE

FEATURE: Building a sports offer at your pub

By Gary Lloyd

Many pubs make a real profit from increased footfall by screening top sports action but using a service such as Sky or BT Sport can be expensive.

Fantastic opportunity: DesignMyNight claims to have already taken a record number of bookings to watch the men’s FIFA World Cup

FIFA World Cup 'opportunity to increase footfall and profit'

By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Summer of sport: Pub teams can now apply for the BT Sport Pub Cup

BT Sport Pub Cup returns with Wembley final

By Amelie Maurice-Jones

Pub teams can now enter the BT Sport Pub Cup, with free BT Sport and £1,000 in BT Shop vouchers up for grabs for the victors of the tournament.

Heavyweight showdown: boxing could boost bottom line for pubs

BT Sport offers discount on Fury v Whyte fight

By Gary Lloyd

BT Sport is offering an early bird discount for the pay-per-view screening of the sold-out boxing clash between Tyson Fury and Dillian Whyte on Saturday 23 April.

The joy of sport: some 16.1m people want to catch some of the men’s FIFA World Cup in a pub (credit: Getty/andresr)

Take advantage of millions who want to watch football

By Gary Lloyd

Some 16.1m pubgoers plan to watch some of this year’s Men’s FIFA World Cup in a pub or bar while 8.8m want to watch a 2022 Women’s Football European Championship game, according to a report by research consultancy KAM and sports match-finding app Fanzo...

Welcome boost: BBPA predicts 24.5m pints to be sold in pubs during Six Nations matches for the weekend of 11 March 2022 (Credit: Getty/The Good Brigade)

BBPA predicts 24.5m pints to be sold during Six Nations matches

By Rebecca Weller

The British Beer & Pub Association (BBPA) has estimated 24.5m pints could be sold in UK pubs during the Guinness Six Nations Rugby Championship this weekend (Friday 11 and Saturday 12 March 2022), according to the BBPA’s beer sales volume survey alongside...

Win at a canter: Alex Hammond recommends screening horse racing to increase footfall at pubs (Credit: Getty)

Get your nose out in front with horse racing

By Gary Lloyd

Football, rugby and cricket have proven great draws for pub operators in increasing footfall at their sites but Sky Sports Racing host Alex Hammond says horse racing appeals to a multitude of age groups too.

Putting in the hard Graft: footballer Jill Scott, licensee Sarah Jones and Sky Sports pundit Siobhan Chamberlain

Gearing up for Women’s Football Weekend

By The Morning Advertiser

This weekend sees the Barclays FA Women's Super League take centre stage with some mouth-watering match-ups on an exciting Women's Football Weekend.

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Busy location on coastal main road Extensively renovated detached public house Five trade areas (100)  Sizeable refurbished 4-5 bedroom accommodation Newly created beer garden (125) Established and popular business...

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