Sport

How to operate profitably and safely for World Cup

25-Sep-2022 By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

Fuller’s London Pride begins 5-year deal with Harlequins

01-Sep-2022 By Gary Lloyd

Rugby union giants Harlequins have taken their first delivery of popular cask ale brand Fuller’s London Pride ahead of the new season.

World cup

FEATURE: Create chances to cash in on the World Cup

22-Aug-2022 By Gary Lloyd

Do you remember when Manchester United were smashing teams to pieces in the ’90s?

Women's Euro's boosts drink sales

08-Aug-2022 By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars, and restaurants in the seven days to Saturday 30 July were 0.6% ahead of the same week in 2019, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

Cost of BT Sport to rise

03-Aug-2022 By Nikkie Thatcher

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

Pubs celebrate Lionesses' win

01-Aug-2022 By Rebecca Weller

Pubs and industry leaders across the hospitality sector celebrated the England Women’s football team's win in the Euro 2022 finals.

Euro final could see 10m pints sold in pubs

29-Jul-2022 By Rebecca Weller

The British Beer & Pub Association (BBPA) has predicted 10m pints could be sold this Sunday (31 July) during the UEFA Women’s Euro football finals as the Lionesses face Germany.

UEFA Women’s Euros welcome boost for sector

28-Jul-2022 By Amelie Maurice-Jones

The UEFA Women’s Euros 2022 have provided a welcome boost for hospitality, according to new data from booking platform DesignMyNight.

SPORT FEATURE

FEATURE: Building a sports offer at your pub

08-Jul-2022 By Gary Lloyd

Many pubs make a real profit from increased footfall by screening top sports action but using a service such as Sky or BT Sport can be expensive.

Summer of TV sport will ‘drive footfall, dwell time and spend’

05-Jul-2022 By Gary Lloyd

Two thirds of pub operators believe screening live sport this summer will have a direct effect on attracting customers to their venue, new research has revealed.

BT Sports secures UK rights to European football until 2027

04-Jul-2022 By Gary Lloyd

Pub licensees will need access to BT Sport to satisfy football fans after the network announced it will show three European competitions until 2027.

FIFA World Cup 'opportunity to increase footfall and profit'

28-Jun-2022 By Rebecca Weller

Booking platform DesignMyNight has claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months...

Women's football feature

Feature: The goal is wide open, don’t miss

27-Jun-2022 By Gary Lloyd

Football and pubs – that’s the domain of men only, right? Wrong. And you know that already.

250 pubs sign up to grassroots sports campaign

14-Jun-2022 By Gary Lloyd

Some 250 pubs have signed up to the Grassroots Sports Champion programme, which supports venues that host any type of sports team.

BT Sport Pub Cup returns with Wembley final

05-May-2022 By Amelie Maurice-Jones

Pub teams can now enter the BT Sport Pub Cup, with free BT Sport and £1,000 in BT Shop vouchers up for grabs for the victors of the tournament.

Sunday Special of sport boosts pub trade

14-Apr-2022 By Ed Bedington

Beer and cider sales boomed for pubs showing sports last weekend on a day that was dubbed Sunday Special by Sky Sports.

BT Sport offers discount on Fury v Whyte fight

04-Apr-2022 By Gary Lloyd

BT Sport is offering an early bird discount for the pay-per-view screening of the sold-out boxing clash between Tyson Fury and Dillian Whyte on Saturday 23 April.

Take advantage of millions who want to watch football

29-Mar-2022 By Gary Lloyd

Some 16.1m pubgoers plan to watch some of this year’s Men’s FIFA World Cup in a pub or bar while 8.8m want to watch a 2022 Women’s Football European Championship game, according to a report by research consultancy KAM and sports match-finding app Fanzo...

Sports pub-finding app MatchPint rebrands to Fanzo

22-Mar-2022 By Gary Lloyd

MatchPint – the fan engagement platform for venues, brands and sports fans – has announced a global rebrand after 10 years of operation and is now called Fanzo.

PubAid and Sky launch programme to reward pubs who support local sport

21-Mar-2022 By Amelie Maurice-Jones

A programme to reward UK pubs which support grassroots sport has been launched by PubAid and Sky.

Retain Six Nations footfall by screening women’s tournament

18-Mar-2022 By Gary Lloyd

The Six Nations rugby tournament has boosted footfall to pubs during the past month or so but operators have been warned not to miss out on retaining that custom by showing the upcoming women’s version.

BBPA predicts 24.5m pints to be sold during Six Nations matches

11-Mar-2022 By Rebecca Weller

The British Beer & Pub Association (BBPA) has estimated 24.5m pints could be sold in UK pubs during the Guinness Six Nations Rugby Championship this weekend (Friday 11 and Saturday 12 March 2022), according to the BBPA’s beer sales volume survey alongside...

Get your nose out in front with horse racing

22-Feb-2022 By Gary Lloyd

Football, rugby and cricket have proven great draws for pub operators in increasing footfall at their sites but Sky Sports Racing host Alex Hammond says horse racing appeals to a multitude of age groups too.

Rugby score prediction game drives footfall at pubs

17-Feb-2022 By Gary Lloyd

Pubs screening Six Nations rugby have seen uplifts in sales thanks to customers taking part in score predictions games, according to sport pub finding app MatchPint.

Pubs boosted by rise in footfall and beer sales as Six Nations kicks off

08-Feb-2022 By Gary Lloyd

The Six Nations rugby tournament kick-off helped tempt 30% more customers into pubs and bars at the weekend, according to real-time market intelligence business Oxford Partnership.

Six Nations launch will be biggest sporting weekend for pubs since Euro 2020

03-Feb-2022 By Gary Lloyd

More than 880,000 sports fans will be watching the Guinness Six Nations live in a pub or bar from this weekend and 193,600 of these sports fans will be looking to make a booking, suggests research conducted by MatchPint and KAM Media in December last...

Pubs could lose £20m if the Welsh Six Nations games move to England

13-Jan-2022 By Rebecca Weller

Moving the Welsh matches outside of Wales during the Six Nations rugby tournament would be an “insult” to hospitality businesses because losing out on the trade provided through these key events would be a “catastrophe”.

‘Six Nations rugby more important than all football events bar World Cup’

11-Jan-2022 By Gary Lloyd

Some 44% of sports fans said they plan to watch the 2022 Guinness Six Nations live in a pub this year with only the FIFA World Cup ranking higher, according to research by MatchPint, which allows pub customers find venues showing sports matches, and hospitality...

Gearing up for Women’s Football Weekend

12-Nov-2021 By The Morning Advertiser

This weekend sees the Barclays FA Women's Super League take centre stage with some mouth-watering match-ups on an exciting Women's Football Weekend.

Exclusive deal struck to show autumn rugby series at pubs

13-Oct-2021 By Gary Lloyd

Pubgoers will be able to watch the rugby Autumn Nations Series exclusively thanks to a deal struck by Amazon Prime Video and Sky Business.

Sports pubs urged to back first net-zero carbon football match

13-Sep-2021 By Gary Lloyd

With the growing emphasis on tackling climate change, sports-focused pubs are being urged to lend their support to the first ever net-zero carbon football match.

Westons Cider enters partnership to offer discounted Sky Sports subscription

24-Aug-2021 By Michelle Perrett

Westons Cider, the Herefordshire-based cider maker, is partnering with Molson Coors and Sky Sports to offer pubs savings of up to 50% on their Sky Sports subscription.

Euros fans boost footfall at high street pubs by 129%

14-Jul-2021 By Emily Hawkins

Football fans eager to experience match fever together resulted in a huge boost to hospitality footfall on Sunday 11 July – the day England took on Italy in the Euros final.

Almost 7m pints to be sold during England v Denmark

07-Jul-2021 By Emily Hawkins

An estimated 6.8m pints will be sold in pubs tonight as England take on Denmark in the semi final of the Euros tournament.

Pubs enjoy drinks sales boom during England v Germany

01-Jul-2021 By Emily Hawkins

Drink sales in pubs have shot up by 176% since last week thanks to football fans supporting their locals.

Pubs to lose out on 750k pint sales during England v Czech Republic

22-Jun-2021 By Emily Hawkins

English pubs would be able to sell 750,000 more pints during tonight’s Euros match against the Czech Republic if Covid restrictions were not in place.

Opinion

‘The match day buzz is just not the same’

22-Jun-2021 By Sarah John, director, Boss Brewing

As I write this, Wales are taking on Italy in the Euros, their final game of the group.

English and Scottish pubs to miss out on £3.2m during Euros match

18-Jun-2021 By Emily Hawkins

Pubs in England and Scotland are set to lose out on revenue of £3.2m during today (Friday 18 June), when the two nations go head to head in the UEFA Euros football tournament.

Pubs to miss out on £3m worth of sales during England v Croatia

11-Jun-2021 By Emily Hawkins

Football fans in England will buy 3m pints this weekend during England’s first game in the UEFA Euro 2020 against Croatia, it has been estimated.

Football fans believe pub rules will 'crush' Euro 2020 atmosphere

09-Jun-2021 By Emily Hawkins

Almost nine in ten (85%) football fans have said restrictions will ruin watching the Euros at the pub this summer, according to a survey.

Rethink curfew during Euros, Scottish pubs urge

07-Jun-2021 By Emily Hawkins

Scottish pub staff could face abuse when forced to kick out football fans during the middle of Euros matches because of curfew laws, a trade group has said.

UEFA Euro 2020 is ‘biggest pub sales driver since Christmas 2019’

07-Jun-2021 By Stuart Stone

As operators make final tweaks to drink line-ups and prepare pre-match team talks for staff, The Morning Advertiser (MA) discusses tournament tactics with industry experts.

BBPA outlines pub tactics ahead of UEFA Euro 2020

02-Jun-2021 By The Morning Advertiser

As operators count down to UEFA Euro 2020’s curtain raiser on 11 June, the British Beer & Pub Association (BBPA) has produced practical guidance for pubs in an effort to assist safe and successful screenings this summer.

BT Sport Pub Cup returns with Wembley final

02-Jun-2021 By The Morning Advertiser

BT Sport is giving grassroots footballers across England a once in a lifetime opportunity to play on Wembley’s hallowed turf, as the BT Sport Pub Cup makes its return.

Big Interview – UEFA Euro 2020 Countdown

Sporting comeback: UEFA Euro 2020 pub trading can match 2016 tournament levels

02-Jun-2021 By Stuart Stone

As UEFA Euro 2020 kicks off, John Gemmell of the competition’s official beer partner, Heineken, talks pub trade tactics and Scotland’s major tournament return.

In association with Heineken

UEFA EURO 2020™: ‘A massive opportunity to claw back some of the money we've lost’

10-May-2021 By The Morning Advertiser

Having been side-lined for the best part of a year, pub operators from England, Scotland and Wales see this summer’s UEFA EURO 2020™ as a potential gamechanger. Here, four operators discuss their tournament tactics.

Analysis

Three quarters of pubs would not screen games from breakaway European Super League

20-Apr-2021 By Stuart Stone

A poll by The Morning Advertiser (MA) has revealed that 77.5% of publicans would not show fixtures from the controversial European Super League at their venue.

Content provided by Heineken UK

Request your free UEFA EURO 2020™ Support Package with Heineken® Draught

26-Mar-2021 By Heineken UK

Opinion

Six Nations usually ‘the saving grace of the cold, winter months’ for pubs

09-Feb-2021 By Sarah John, director, Boss Brewing

As I settled on the sofa last weekend to watch the opening of the Six Nations, I couldn’t help but feel incredibly deflated.

How has 2020 changed people and pubs?

‘We waited 30 years for this and the celebration the team and fans deserved was far from possible’

27-Dec-2020 By Kate Stewart, the Sandon, Liverpool

Kate Stewart from the Sandon – a firm fixture on matchdays at Anfield – describes the ‘heart-wrenching’ feeling of not being able to celebrate Liverpool’s first Premier League title with supporters due to Covid-19 restrictions.