Sport

Seventh heaven: the opening weekend of World Cup football includes seven fixtures spread across two days

Opening World Cup fixtures headline packed sporting weekend

By Stuart Stone

Seven games from the opening round of fixtures at the 2018 Russia World Cup coincide with crucial second rugby union Tests in England, Ireland and France’s southern hemisphere tours and the conclusion of the US Open golf.

Ring return: Tyson Fury makes a long awaited return to boxing after more than two years away

Tyson Fury begins comeback against Albania’s Sefer Seferi

By Stuart Stone

Former world heavyweight boxing champion Tyson Fury returns after two and a half years away from the ring. Can he make the likes of Anthony Joshua and Deontay Wilder sit up and take notice when he fights Sefer Seferi on Saturday night?

Shoot-out winners: the Gun from Hackney hit five perfect penalties to victory over the Liver Vaults

The Gun wins shoot-out in BT Sport Pub Cup Final

By Stuart Stone

The Gun in Hackney, east London, beat the reigning BT Sport Pub Cup winners the Liver Vaults of Liverpool in a closely fought encounter to win this year’s competition.

Match-day grub: 51% of fans said quality of food offering was either fairly important or very important when selecting a pub in which to watch sport.

A pub's guide to: the world cup

World Cup food: Simple fare for the taste buds

By Nicholas Robinson

Covering such a huge area means Russia draws culinary influences from Europe right over to eastern Asia. Dishes may be simple but there’s plenty to be said for traditional food that has come about through the many political and cultural upheavals during...

Drinks menu: Less than half of fans state that lager is their go to drink when watching sport

A pub's guide to: the world cup

From Russia with booze

By Nicholas Robinson

Vodka is an obvious choice when looking to alcohol from Russia, but there's also rich pickings to be had in the lucrative categories of beer and wine, and don't forget the multitude of cocktails you can boost profits with too.

Customer engagement: 93% of sports fans will go back to the same pub if they've watched sport there before.

A pub's guide to: the world cup

Footy and sweep: World Cup customer engagement

By MA Editorial

As if the multitude of football matches isn’t enough to have your customers coming in their droves, why not add a little extra excitement to proceedings? A sweepstake or variation on that theme can add some spice to any sporting fixture so take a look...

Early exit: Pubs can still make a success of Russia 2018 even if England wind up on an early flight home.

A pub's guide to: the world cup

What to do if (when) England go out of Russia 2018?

By Stuart Stone

Despite always being in the running according to UK bookmakers, England have rarely progressed that far in any football World Cup competition since making the semi-final in Italia 1990. If form is anything to go by, you will need to focus on every team...

Historic deal: Matchroom Sport's deal with The Perform Group will see more fights broadcast in the UK.

Boxing’s first $1bn rights deal and what it means for UK pubs

By Stuart Stone

Last week, Eddie Hearn’s Matchroom Sport - which promotes British stars such as Anthony Joshua, Amir Khan and Kell Brook - signed a landmark promotional boxing deal with digital sports content and media company Perform Group.

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