A deal between Diageo, Molson Coors and Sky Sports will help pubs unlock an extra 20% discount on their Sky Sports bill by selling brands such as Guinness and Hop House 13.
Although the shadow of St Paul’s Cathedral might not seem the most natural spot for a cricket-themed sport pub, the Pavilion End’s general manager Garth Warren runs a big hitter in the big city
Pubs are a key fixture in many fans’ match-day experience, but do they reap the rewards of the Premier League windfall when their local side hits the big time?
The Women’s World Cup could drive beer sales over the next month (7 June to 7 July) in pubs by three million pints if the Lionesses reach the final of the competition, the British Beer & Pub Association (BBPA) has predicted.
Beer sold during a 'super Saturday' of sport featuring an all-English Champions League final and Anthony Joshua’s American debut could boost the economy by as much as £6m, according to the BBPA.
Alongside the Women’s Football World Cup and UEFA Nations League finals, the Cricket World Cup can play a massive role in filling the Premier League vacuum
Paul Eastwood of west London’s Famous Three Kings in west London, counts the World Ice Hockey Championships as one of the biggest drivers of cash and footfall at his award-winning business.
