Shoot-out winners: the Gun from Hackney hit five perfect penalties to victory over the Liver Vaults

The Gun wins shoot-out in BT Sport Pub Cup Final

By Stuart Stone

The Gun in Hackney, east London, beat the reigning BT Sport Pub Cup winners the Liver Vaults of Liverpool in a closely fought encounter to win this year’s competition.

Match-day grub: 51% of fans said quality of food offering was either fairly important or very important when selecting a pub in which to watch sport.

A pub's guide to: the world cup

World Cup food: Simple fare for the taste buds

By Nicholas Robinson

Covering such a huge area means Russia draws culinary influences from Europe right over to eastern Asia. Dishes may be simple but there’s plenty to be said for traditional food that has come about through the many political and cultural upheavals during...

Drinks menu: Less than half of fans state that lager is their go to drink when watching sport

A pub's guide to: the world cup

From Russia with booze

By Nicholas Robinson

Vodka is an obvious choice when looking to alcohol from Russia, but there's also rich pickings to be had in the lucrative categories of beer and wine, and don't forget the multitude of cocktails you can boost profits with too.

Customer engagement: 93% of sports fans will go back to the same pub if they've watched sport there before.

A pub's guide to: the world cup

Footy and sweep: World Cup customer engagement

By MA Editorial

As if the multitude of football matches isn’t enough to have your customers coming in their droves, why not add a little extra excitement to proceedings? A sweepstake or variation on that theme can add some spice to any sporting fixture so take a look...

Early exit: Pubs can still make a success of Russia 2018 even if England wind up on an early flight home.

A pub's guide to: the world cup

What to do if (when) England go out of Russia 2018?

By Stuart Stone

Despite always being in the running according to UK bookmakers, England have rarely progressed that far in any football World Cup competition since making the semi-final in Italia 1990. If form is anything to go by, you will need to focus on every team...

Historic deal: Matchroom Sport's deal with The Perform Group will see more fights broadcast in the UK.

Boxing’s first $1bn rights deal and what it means for UK pubs

By Stuart Stone

Last week, Eddie Hearn’s Matchroom Sport - which promotes British stars such as Anthony Joshua, Amir Khan and Kell Brook - signed a landmark promotional boxing deal with digital sports content and media company Perform Group.

Atmosphere matters: 80% of sports fans said that they preferred the atmosphere in the pub compared to watching at home.

A pub's guide to: The world cup

Russia 2018: Creating World Cup atmosphere

By Stuart Stone

It is widely acknowledged that pubs offer sporting atmosphere second only to being at the event in person. this will create a lively backdrop for the World Cup this summer and could potentially mean big business for Britain’s pubs

Up for the cup: Hogs Back has brewed 'the perfect drink to celebrate the team’s victories or commiserate over its losses'

Hogs Back Brewery launches World Cup ale

By Stuart Stone

Surrey-based Hogs Back Brewery has launched a specially-brewed cask ale to support England’s bid for World Cup glory in Russia this summer.

How will pub footfall for matches during this summer's World Cup differ to crowds drawn to pubs by Premier League action?

A pub's guide to: the world cup

World Cup consumers: be a home for every nation

By Stuart Stone

The shape of the ball and a lot of the players are the same, but as far as the make-up of pub footfall is concerned, the Premier League and World Cup are different ball games. What changes will Russia 2018 make to the line-up at your pub?

Big occasion: Aston Villa to meet Middlesbrough in the first leg of the Championship Playoff Semi-final

Bumper weekend of sport for football and rugby fans

By Claire Churchard

With the Championship Playoff semi-final, the last day of the Premier League and the Rugby Union Champions Cup Final, football and rugby offer some excellent opportunities for sports fans to head down to the pub this weekend.

World first: The Russia 2018 World Cup will be the first in history to be broadcast in 4KUHD.

A pub's guide to: The World Cup

Russia World Cup 2018: Put your tech on the line

By Georgina Townshend

One of the greatest events in the sporting calendar, the World Cup is something publicans look forward to with great anticipation. But, with competition from HD TVs at home, pubs need to ensure their technology is pitch perfect before the first whistle...

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