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      <image:caption><![CDATA[Trading update: Mission Mars reports group EBITDA growth of 46% in H1 FY26]]></image:caption>
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      <image:caption><![CDATA[Next phase: NEOS Hospitality has confirmed plans to transition two new sites to its Bonnie Rogues and Barbara's Bier Hause concepts ]]></image:caption>
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      <image:caption><![CDATA[Renewed focus: Heartwood Collection CEO Richard Ferrier (pictured) outlines the company's pub-with-rooms growth strategy]]></image:caption>
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      <image:caption><![CDATA[Expanding: JDW to grow overseas operations (Pictured: JDW's site at Alicante airport) ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/03/25/inception-unveils-mr-foggs-games-parlour-concept/</loc>
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      <image:caption><![CDATA[Game on: Inception Group's Mr Fogg's Games Parlour]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/03/24/market-halls-secures-11m-funding-to-support-growth-strategy/</loc>
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      <image:caption><![CDATA[Growth strategy: Market Halls secures £11m in funding from OakNorth (Pictured: Shelter Hall in Brighton) ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/03/24/redcat-explores-investment-options/</loc>
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      <image:caption><![CDATA[Exploring options: RedCat looks to capitalise on growing demand for premium pubs-with-rooms business]]></image:caption>
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      <image:caption><![CDATA[Mutual agreement: Mark Brooke has stepped away from Amber Taverns after seven months in the CEO role]]></image:caption>
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      <image:caption><![CDATA[Artist's impression: Horsemen & Fitzgerald's - City of London site]]></image:caption>
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      <image:caption><![CDATA[Financial performance: JD Wetherspoon reported its trading in the group's interim results]]></image:caption>
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      <image:caption><![CDATA[Slight dip: Strong trading for Shepherd Neame pubs offset by brewing decline]]></image:caption>
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      <image:caption><![CDATA[Next chapter: Tilray acquires BrewDog’s US assets ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/03/12/coaching-inn-group-adds-seven-sites-from-redcat-to-estate/</loc>
    <lastmod>2026-03-12T15:33:47.584Z</lastmod>
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      <image:caption><![CDATA[Sustainable growth: Coaching Inn expands portfolio to 43 sites, with seven sites transferred from RedCat Hospitality ]]></image:caption>
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      <image:caption><![CDATA[Significant investment: The Brown Cow in Fulham is set to double in size]]></image:caption>
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      <image:caption><![CDATA[Site closures: Some 38 BrewDog bars to close after Tilray completes £33m acquisition of the brand]]></image:caption>
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      <image:caption><![CDATA[Ongoing discussions: Tilray is reportedly in talks to take over BrewDog ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/27/nightcap-to-open-hidden-society-cocktail-bar-in-fitzrovia-with-calmer-premium-focused-concept/</loc>
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      <image:caption><![CDATA[Venue transformation: the site is set open at the end of March]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/24/protest-planned-over-staff-treatment-at-brewdog-amid-sale/</loc>
    <lastmod>2026-02-24T11:38:39.062Z</lastmod>
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      <image:caption><![CDATA[Ongoing process: Unite plans protest against BrewDog over staff treatment amid sale]]></image:caption>
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      <image:caption><![CDATA[Value and quality: JDW to open new site at The University of Surrey, the Sir Ronald Wates]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/16/flight-clubs-may-opening-plus-five-global-sites-launching/</loc>
    <lastmod>2026-02-16T10:02:28.254Z</lastmod>
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      <image:caption><![CDATA[Launch date set: Red Engine will open Flight Club in Reading on 1 May 2026]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/10/butcombe-group-reports-an-8-rise-in-like-for-like-sales/</loc>
    <lastmod>2026-02-10T09:41:14.297Z</lastmod>
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      <image:caption><![CDATA[Strong growth: Butcombe Group has posted an 8% uptick in like-for-like sales (Pictured: The George Inn, Norton St Philip)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/09/mcmullens-loss-of-business-property-relief-was-seismic-game-changer/</loc>
    <lastmod>2026-02-09T16:01:04.76Z</lastmod>
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      <image:caption><![CDATA[Game-changer: McMullen's MD Heydon Mizon (pictured) talks about the impact loss of business property relief has had]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/09/market-taverns-announces-changes-to-senior-leadership-team/</loc>
    <lastmod>2026-02-09T10:23:18.916Z</lastmod>
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      <image:caption><![CDATA[Strategic appointments: Market Taverns announces changes to senior leadership team (Pictured: L: Miles Slade R: Chris Gosling)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/04/hall-woodhouse-invests-25m-into-business-partner-arm/</loc>
    <lastmod>2026-02-04T12:56:39.568Z</lastmod>
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      <image:caption><![CDATA[The Dolphin Hall & Woodhouse]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/02/02/has-redcat-hospitality-landed-on-its-feet/</loc>
    <lastmod>2026-02-02T09:37:59.153Z</lastmod>
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      <image:caption><![CDATA[ANALYSIS: Has RedCat finally landed on its feet?]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/30/urban-pubs-bars-multi-million-pound-investment-into-london-pubs/</loc>
    <lastmod>2026-01-30T16:27:49.774Z</lastmod>
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      <image:caption><![CDATA[Rapid investment: Urban Pubs & Bars' seven-month multi-million-pound expansion ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/29/butcombe-reshapes-senior-team-with-new-chief-experience-role-and-expanded-property-leadership/</loc>
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      <image:caption><![CDATA[People moves: Butcombe announces two senior leadership changes]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/27/neos-hospitality-to-open-first-dual-concept-venue-in-london/</loc>
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      <image:caption><![CDATA[Huge opportunity: NEOS Hospitality is set to open first dual-concept venue in London's West End ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/27/possible-sale-of-the-revel-collective-may-have-stalled-amid-creditor-pressure/</loc>
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      <image:caption><![CDATA[Fears voiced over sale: insolvency expert talks about the sales process of The Revel Collective]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/26/the-revel-collective-files-notice-to-appoint-administrators/</loc>
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      <image:caption><![CDATA[Administration confirmation: The Revel Collective intends to appoint administrators within 10 business days]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/23/shepherd-neame-reports-45-rise-in-like-for-like-sales/</loc>
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      <image:caption><![CDATA[Robust performance: Like-for-like sales jumped by 4.5% at Shepherd Neame for the 26 weeks to 27 December 2025 but beer volumes during the period were down ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Growth plans: Amber Taverns' Mark Brooke outlines the group's expansion]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Ambitious plans: JDW eyes 15 new pub openings as sales rise 4.5% despite £45m rise in operational costs ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/20/richard-bailey-says-labour-tax-policies-vandalising-communities/</loc>
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      <image:caption><![CDATA[Undervalued: Labour tax policies are ‘vandalising communities’, Thwaites chairman Richard Bailey said in The Telegraph ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Financial update: the latest results show 'strong trading performance', says Amber Taverns' Mark Brooke]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/16/redcat-to-exit-managed-division-to-focus-on-pubs-with-rooms/</loc>
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      <image:caption><![CDATA[Concentrated investment: RedCat to exit managed arm to focus on pubs with rooms]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/15/mb-reports-77-lfl-festive-weeks-sales-growth/</loc>
    <lastmod>2026-01-15T09:56:59.114Z</lastmod>
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      <image:caption><![CDATA[Strong showing to start first quarter: Phil Urban CEO of Mitchells & Butlers]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/13/mission-mars-delivers-record-festive-trading/</loc>
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      <image:caption><![CDATA[Strong like-for-likes: Mission Mars has reported record revenue of £36.2m for the three-months to 28 December 2025]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/13/loungers-grows-revenue-beyond-400m/</loc>
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      <image:caption><![CDATA[Ongoing success: Loungers grows revenue beyond £400m]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/12/wetherspoon-appoints-john-herring-as-non-executive-director-as-sales-remain-resilient/</loc>
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      <image:caption><![CDATA[Sir Tim Martin: ‘Inflation and high taxes weigh heavily, but Wetherspoon will keep investing’]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2026/01/09/shepherd-neame-reopens-historic-hoop-grapes-pub-after-18m-transformation/</loc>
    <lastmod>2026-01-09T17:06:10.971Z</lastmod>
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      <image:caption><![CDATA[New look: Shepherd Neame invests £1.8m into Hoop & Grapes in London]]></image:caption>
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  <url>
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    <lastmod>2026-01-05T10:10:34.67Z</lastmod>
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      <image:caption><![CDATA[Discounted drinks: there are a number of options available in JD Wetherspoon's January sale]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/12/22/experiential-cricket-bar-group-sixes-appoints-administrators/</loc>
    <lastmod>2025-12-22T10:20:30.11Z</lastmod>
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      <image:caption><![CDATA[Challenging period: Experiential cricket concept Sixes appoints administrators ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Accelerating growth: JKS rebrands after being acquired by American investor (Pictured: JKS founder Dominic Jacobs)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/12/02/st-austell-ceo-warns-budget-will-force-pub-sector-to-scale-back-investment/</loc>
    <lastmod>2025-12-02T10:08:32.353Z</lastmod>
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      <image:caption><![CDATA[St Austell: CEO warns Budget will force pub sector to scale back investment]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/28/neos-expands-bonnie-rogues-brand/</loc>
    <lastmod>2025-12-03T09:32:49.148Z</lastmod>
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      <image:caption><![CDATA[Opportunities: NEOS expands Bonnie Rogues concept]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/28/mb-reports-another-year-of-strong-performance-as-profits-rise/</loc>
    <lastmod>2025-11-28T14:00:55.29Z</lastmod>
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      <image:caption><![CDATA[Robust results: M&B reports ‘another year of strong performance’ as profits rise ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Strategic milestone: RedCat sells 21 pubs to Admiral (Pictured: Admiral CEO Chris Jowsey and RedCat CEO Richard Lewis)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/21/jdw-to-open-first-overseas-pub-at-alicante-airport/</loc>
    <lastmod>2026-01-19T09:26:25.147Z</lastmod>
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      <image:caption><![CDATA[Continued investment: JDW to open first overseas pub at Alicante Airport in Spain ]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Heart of communities: JDW launches new site with University of Birmingham and highlights pubs’ importance with MPs]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/18/flight-club-to-open-new-reading-venue-at-station-hill/</loc>
    <lastmod>2025-11-18T00:01:00.371Z</lastmod>
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      <image:caption><![CDATA[Oche, oche, oche: Flight Club, from Red Engine, is set to open in Reading in 2026]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/17/haven-to-invest-9m-into-opening-four-new-onsite-jdw-pubs/</loc>
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      <image:caption><![CDATA[Exclusive partnership: Haven to invest £9m into four new JDW pubs]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/13/fullers-boss-warns-no-more-tax-burden-as-15m-investment-planned/</loc>
    <lastmod>2025-11-13T09:38:39.929Z</lastmod>
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      <image:caption><![CDATA[Financial update: the half year results were shared by Fuller's this week]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/12/fullers-reports-46-uptick-in-like-for-like-sales/</loc>
    <lastmod>2025-11-12T10:28:43.222Z</lastmod>
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      <image:caption><![CDATA[Excellent shape: Fuller's reports lfl sales up by 4.6%]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/11/nightcap-swings-to-15m-ebitda-profit/</loc>
    <lastmod>2025-11-11T10:01:32.51Z</lastmod>
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      <image:caption><![CDATA[Performing well: the Brighton i360 that was acquired by Nightcap in February this year]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/06/coaching-inn-group-wins-which-hotel-group-of-the-year-award/</loc>
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      <image:caption><![CDATA[Top accolade: Coaching Inn Group named Hotel Group of the Year by Which?]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/06/flight-club-opens-new-venue-in-newcastle/</loc>
    <lastmod>2025-11-06T00:01:00.548Z</lastmod>
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      <image:caption><![CDATA[Prime location: Flight Club opens seventh site this year in Newcastle ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/05/jdw-chair-slams-labour-and-energy-costs-in-q1-update/</loc>
    <lastmod>2025-11-05T09:44:12.066Z</lastmod>
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      <image:caption><![CDATA[Disparity grows between pubs and supermarkets: JD Wetherspoon chairman Tim Martin]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/11/03/inside-cheshire-cat-pubs-inns-award-winning-independent-pub-group-success/</loc>
    <lastmod>2025-11-03T10:14:52.219Z</lastmod>
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      <image:caption><![CDATA[Established business: Mary Mclaughlin and Tim Bird started Cheshire Cat Pubs & Inns 16 years ago]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/24/revel-launches-strategic-review-amid-revenue-decline/</loc>
    <lastmod>2025-10-24T09:05:31.755Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Strategic options reviewed: The Revel Collective's younger clientele are still suffering from long-lasting economic pressures]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/23/urban-pubs-bars-reopens-iconic-st-johns-tavern-after-1m-refurbishment/</loc>
    <lastmod>2025-10-23T08:55:07.522Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[New look: the Archway pub is set to reopen this month (October)]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/23/emma-harris-to-succeed-tim-jones-as-mb-cfo/</loc>
    <lastmod>2025-10-23T08:48:22.559Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Pivotal role: Emma Harris will succeed Tim Jones as M&B CFO next year]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/22/sean-donkin-to-step-down-as-inn-collection-group-ceo/</loc>
    <lastmod>2025-10-22T08:41:05.138Z</lastmod>
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      <image:caption><![CDATA[New opportunities: Inn Collection Group CEO Sean Donkin (pictured) will step down from his role at the end of this year ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/21/norwich-operators-share-insight-on-trading-in-the-city-at-ma-leaders-club/</loc>
    <lastmod>2025-10-21T16:10:49.81Z</lastmod>
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      <image:caption><![CDATA[Scene setting: three local operators laid out the Norwich market]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/21/laine-boss-shares-how-the-pubco-is-appealing-to-gen-z/</loc>
    <lastmod>2025-10-21T15:04:42.566Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[New markets: Laine boss Russ Danks tells The MA how the pubco is targeting Gen Z (Pictured: Four Thieves in Clapham)]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/21/historic-somerset-inn-blends-charm-comfort-and-award-winning-food/</loc>
    <lastmod>2025-10-21T08:30:00.363Z</lastmod>
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      <image:caption><![CDATA[Tudor elegance: the George Inn, Norton St Philip, of the Butcombe Group]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/16/amber-taverns-reports-sales-rise-and-ambitious-growth-plans/</loc>
    <lastmod>2025-10-16T08:57:14.82Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Landmark year: Amber Taverns reports 3.5% sales rise and shares ambitious growth plans (Pictured: Erasmus Wolfe pub in Gosport)]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/10/the-alchemist-bar-group-put-up-for-sale/</loc>
    <lastmod>2025-10-10T12:17:37.115Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[The Alchemist in Glasgow: great designs are key to The Alchemist sites]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/07/alchemist-in-robust-shape-despite-reporting-net-losses/</loc>
    <lastmod>2025-10-07T09:09:23.454Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Robust shape: Alchemist reports net losses but directors remain confident (Pictured: The Alchemist site in Glasgow)]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/06/barons-pub-company-targets-growth-after-resilient-year-of-trading/</loc>
    <lastmod>2025-10-06T12:33:24.597Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Solid year: Barons director Clive Price (pictured) said the business is growth-focused after a resilient year of trading in 2024]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/06/brewdog-announces-job-losses-after-sales-slump/</loc>
    <lastmod>2025-10-06T09:40:27.24Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Financial pressure: BrewDog announces job cuts after posting losses of £37m]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/06/jdw-well-placed-to-succeed-despite-cost-pressures/</loc>
    <lastmod>2025-10-06T09:40:43.195Z</lastmod>
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    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/DIZXFKFQIBKI3GGIJZHES4B7PI.jpg?auth=e31f9b3ec599f79d3932d2c59dda9c9e7956df41a85b2c5f816fcac35e807ce3&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Adapt and grow: Analysts say JDW well-placed to succeed despite ongoing cost pressures and tax hikes ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/03/brewdog-sells-lost-forest-to-oxygen-conservation/</loc>
    <lastmod>2025-10-03T08:47:26.111Z</lastmod>
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      <image:caption><![CDATA[Ambitious project: BrewDog sells Lost Forest to Oxygen Conservation  (James Watt (left) and Martin Dickie)]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/10/03/jdw-reports-51-like-for-like-sales-rise-for-fy25/</loc>
    <lastmod>2025-10-03T08:08:03.851Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Increased sales: JDW reports 5.1% total growth for FY25]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/29/inception-group-eyes-2026-expansion-after-289m-revenue-boost-in-2024/</loc>
    <lastmod>2025-09-29T08:59:20.358Z</lastmod>
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    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/6SIWZ2PWX5DV7OYVH6KXUN35TA.jpg?auth=4ad51ce8271ba4df1ac133c34a662cbc30871284ad79ee55567a96f896de7a1e&amp;smart=true&amp;width=4096&amp;height=2725</image:loc>
      <image:caption><![CDATA[New look site: Inception Group recently reopened Bunga 90 (formerly Bunga Bunga) in Covent Garden, following a refurbishment]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/26/licensees-celebrate-30-years-of-running-pubs-with-arkells-brewery/</loc>
    <lastmod>2025-09-27T11:13:19.253Z</lastmod>
    <changefreq>always</changefreq>
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    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/LHBJGDRDLRDY3HMTDLKXFGKH7U.jpg?auth=4972dc887da7e3d697895f166c5c8db9f247531b3af025ed174842d252590de8&amp;smart=true&amp;width=5148&amp;height=3861</image:loc>
      <image:caption><![CDATA[Milestone: Licensees Jo and Keith Walkley-Pratt celebrate 30 years of running Arkell’s Brewery pubs]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/26/mb-reports-robust-mid-market-performance/</loc>
    <lastmod>2025-09-26T07:51:04.313Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/2YVGNTRXNVISJPEQNH3FT46IT4.jpg?auth=39c36602166b2b081cd58810b57f0dc09ed0b95710ddba5d2db1072a3e535967&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Robust performance: M&B reports 4.2% uplift in like-for-like sales ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/18/beckford-group-to-open-three-new-sites-in-2026/</loc>
    <lastmod>2025-09-18T16:11:25.309Z</lastmod>
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    <image:image>
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      <image:caption><![CDATA[Ambitious plans: Beckford Group to open three new sites in early 2026]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/17/youngs-strong-trading-momentum-continues/</loc>
    <lastmod>2025-09-17T08:37:23.606Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/FTKHDFR4TFPBFN6ROG3UUGTKRU.jpg?auth=ba5372322be8a66fbf63ea4865631239862dfe8451558b9ac39b0f82eca7f34f&amp;smart=true&amp;width=750&amp;height=421</image:loc>
      <image:caption><![CDATA[Positive momentum: Young's CEO says Simon Dodd the pubco is confident about the year ahead ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/16/amber-wood-named-nwtc-ceo-as-the-botanist-drives-growth/</loc>
    <lastmod>2025-09-16T11:35:09.591Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/TQBXVVIEAZK6JFYAIPV57VMSKM.jpg?auth=7c951ec3710de7dfd0f98305158be97fd69e6112d804c34ccee23e3613d63eef&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Role change: Amber Wood, newly appointed CEO of NWTC, celebrates strong performance driven by The Botanist’s refreshed offer and expansion.]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/16/three-cheers-pubco-opens-the-trafalgar-on-kings-road-in-chelsea/</loc>
    <lastmod>2025-09-16T10:34:26.118Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/QIREI4X5VZGMNAH63IUAJ63D5Q.jpg?auth=67c4f74d00f7ec9a7e3ff1ffb8076496d31b707a91065a71aab100a30afb096b&amp;smart=true&amp;width=1024&amp;height=683</image:loc>
      <image:caption><![CDATA[Exciting opportunity: The MA spoke to Three Cheers co-founder Tom Peake (pictured right) about to opening of its latest venture, the Trafalgar in Chelsea ]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/11/former-darwin-wallace-boss-mel-marriott-joins-prestige-purchasing-as-commercial-director/</loc>
    <lastmod>2025-09-11T09:30:38.423Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/CEZEMFWNZ5NOFNQCYM6ZCFBYYY.jpg?auth=5eb50d7a318d8d2c94b49a579307f25b09a5b7c7228593aaf412c5cac580afca&amp;smart=true&amp;width=750&amp;height=422</image:loc>
      <image:caption><![CDATA[Appointment announced: Mel Marriott, the founder and former managing director of Darwin & Wallace has joined Prestige Purchasing as commercial director]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/11/shepherd-neame-invests-950k-in-the-white-horse-and-bower/</loc>
    <lastmod>2025-09-11T09:26:57.687Z</lastmod>
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    <priority>0.5</priority>
    <image:image>
      <image:loc>https://www.morningadvertiser.co.uk/resizer/v2/UCKT64G3SFHD3KCD2ZYMTGKVF4.jpg?auth=7a4cb58df2d589959946aec82182720a7dc02f6cdc499a1baa9eb63537dc5658&amp;smart=true&amp;width=1500&amp;height=1000</image:loc>
      <image:caption><![CDATA[Shepherd Neame pub The White Horse and Bower in Westminster has reopened  following an investment of £950K]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/09/10/jdw-boss-fix-enormous-hospitality-tax-gap/</loc>
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      <image:caption><![CDATA[Tax disparity is harming high streets: JD Wetherspoon chairman Tim Martin]]></image:caption>
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      <image:caption><![CDATA[First look: Artist impressions show what customers can expect from BOX Piccadilly ahead of its opening in October]]></image:caption>
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      <image:caption><![CDATA[Bringing people together: JDW takes on 15 pubs as part of new franchise deal (Pictured: Papas Group director Andrew Papas and JDW chair Tim Martin)]]></image:caption>
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      <image:caption><![CDATA[Strong demand: Butcombe Group continues to see strong sales growth ]]></image:caption>
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      <image:caption><![CDATA[Future thoughts: Steve Moore and the launch of Flight Club Glasgow]]></image:caption>
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      <image:caption><![CDATA[Tough decision: Simmons exits four leases as it completes strategic restructure (Getty/Adam Gault)]]></image:caption>
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