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      <image:caption><![CDATA[Rhyme time: rapper Jester Jacobs has made a rap focused on cask beer for Black Sheep Brewery]]></image:caption>
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      <image:caption><![CDATA[Initiative launched: Drink Fresh Beer aims to end the perception of cask being an ‘old man’s’ drink ]]></image:caption>
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      <image:caption><![CDATA[Farewell: CEO Logan Plant, left, will be replaced by Jochen Van Esch at Beavertown Brewery in the new role of managing director]]></image:caption>
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      <image:caption><![CDATA[Shutdown site: Jennings Brewery in Cockermouth, Cumbria has closed after operating below capacity for a number of years, according to CMBC (image: Getty/ilbusca)]]></image:caption>
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      <image:caption><![CDATA[Brewery relief: the scheme was first introduced 20 years ago (image: Getty/Lingbeek)]]></image:caption>
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      <image:caption><![CDATA[Unrealistic: energy crisis could mean operators would need to charge £20 for a pint of beer (Credit: Getty/Shaun Taylor)]]></image:caption>
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      <image:caption><![CDATA[Plenty of room: Big Penny says its Walthamstow beer garden is one of the largest in the capital]]></image:caption>
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      <image:caption><![CDATA[CO2 catastrophe: EFRA urges Government to help keep CF Industries plant open (Getty/ baranozdemir)]]></image:caption>
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      <image:caption><![CDATA[Four of the finalists: Horse & Jockey, Larkin's Alehouse, Mold Alehouse and Olaf's Tun]]></image:caption>
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      <image:caption><![CDATA[Many uses: hospitality’s need for Co2 is vital (Credit: Getty/Mihail Minin)]]></image:caption>
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      <image:caption><![CDATA[Horse power: Hogs Back Brewery will begin its hops harvest soon]]></image:caption>
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      <image:caption><![CDATA[Many things to talk about: discussing the benefits of pubs and breweries to the economy is one key element (credit: Getty/mikedabell)]]></image:caption>
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      <image:caption><![CDATA[Workers walk out: the strike action started at 7am today (Monday 22 August) and runs for a week (image: Getty/tomazl)]]></image:caption>
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      <image:caption><![CDATA[Publication anniversary: the 2023 Good Beer Guide is the 50th edition]]></image:caption>
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      <image:caption><![CDATA[Raise a glass: St Austell Brewery puts Cornwall on the map at World Beer Awards]]></image:caption>
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      <image:caption><![CDATA[Guest beer right: SIBA wants tied tenants to have the right to stock one local beer even if tied (credit: Getty/miodrag ignjatovic)]]></image:caption>
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      <image:caption><![CDATA[Increased demand: surge in independent breweries results in 200 new sites in the UK over past year (image: Getty/ Klaus Vedfelt) ]]></image:caption>
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      <image:caption><![CDATA[Environmental impact: CAMRA also urged for councils to change licensing conditions to include a wider range of materials aside from plastic pint cups (image: Getty/m-gucci)]]></image:caption>
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      <image:caption><![CDATA[Comment piece: Gav Young outlines his thoughts on recent beer price rises]]></image:caption>
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      <image:caption><![CDATA[Competition prize: operators are also in with a chance of winning a mural to display at their venue]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/08/05/Asahi-Super-Dry-partnership-with-Manchester-City-owner/</loc>
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      <image:caption><![CDATA[Joining forces: 'Delivering a premium football experience is the key to this partnership,' Asahi's Richard Ingram says]]></image:caption>
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      <image:caption><![CDATA[Warning: James Watt (left) has urged the Government to do something to avoid multiple business failures ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/08/03/heineken-price-rise-on-all-draught-products-from-september-2022/</loc>
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      <image:caption><![CDATA[Company mitigation: Heineken says it is in continuing to look at ways to drive greater efficiency (image: Getty/Level1studio)]]></image:caption>
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      <image:caption><![CDATA[Rising costs: the fact more than half of Brits think the price of a pint is unaffordable is a cause for concern, according to CAMRA chair Nik Antona (image: Getty/john shepherd)]]></image:caption>
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      <image:caption><![CDATA[Beer is top choice: rugby fans prefer beer to any other beverage when watching a match (credit: Getty/South_agency)]]></image:caption>
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      <image:caption><![CDATA[Event return: the coronavirus pandemic meant the Great British Beer Festival hasn't been available for two years]]></image:caption>
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      <image:caption><![CDATA[Cost hike: the average cost of a pint of draught lager now stands at £4.09(image: Getty/Jonathan Knowles)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Time of tenure: James Calder was appointed chief executive in 2019, replacing Mike Benner]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Craft definition: Powderkeg Beer’s Jess Magill says craft is not a style but is about the producers of beer]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Free pints: BrewDog to gift year's supply of beer to one of first customers at Bristol venue]]></image:caption>
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  <url>
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  <url>
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      <image:caption><![CDATA[Pint price: drinkers at more than 700 JD Wetherspoon pubs can buy a pint of Ruddles Best for under £1.50]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Premium pints: Brands like BrewDog and Heineken gain prevalence on pub menus (Getty/ izusek)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[In style: more than a third of Londoners favour a craft beer]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Questions asked: James Watt was interviewed by Steven Bartlett on his Diary of a CEO podcast (image: Diary of a CEO)]]></image:caption>
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      <image:caption><![CDATA[Industrial action: workers at Budweiser's Samlesbury site will strike later in July (image: Getty/stocknshares)]]></image:caption>
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      <image:caption><![CDATA[Rebranding: KBE COO Shaun Goode (pictured) has big plans for the drinks distribution company ]]></image:caption>
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      <image:caption><![CDATA[Investor news: BrewDog co-founder James Watt has defended the company's latest initiative]]></image:caption>
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      <image:caption><![CDATA[Fibre Bottles: Carlsberg announces launch of first bio-based bottles ]]></image:caption>
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      <image:caption><![CDATA[It’ll change your life: Maisie Adam joins Black Sheep Brewery’s cask campaign]]></image:caption>
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      <image:caption><![CDATA[Pint party: Camden Town Brewery to tour UK for second year]]></image:caption>
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      <image:caption><![CDATA[Tree planting among company’s schemes: BrewDog co-founders James Watt and Martin Dickie]]></image:caption>
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      <image:caption><![CDATA[Joining forces: CAMRA is backing Beer Day Britain as part of its Summer of Pub campaign]]></image:caption>
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      <image:caption><![CDATA[Pulling pints: Beer sales rise yet sector still needs support (Getty/ agrobacter)]]></image:caption>
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      <image:caption><![CDATA[Heineken UK: Boudewijn Haarsma announced as new managing director of Heineken UK]]></image:caption>
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      <image:caption><![CDATA[New mark: the crown symbol on pint glasses was replaced in 2006 (image: Getty/Rouzes)]]></image:caption>
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      <image:caption><![CDATA[So Solid Brew: British band So Solid Crew team up with Ascot Brewery to create commemorative beer (Pictured: Harvey and Mega from So Solid Crew with Chris Davies and Connor from Ascot)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Price rise: the cost of a pint has increased by more than 70% in the past 14 years (image: Getty/kyrien)]]></image:caption>
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      <image:caption><![CDATA[Big plans: founders Derek Bates and Miranda Hudson want to increase the business's eco-friendly credentials]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/06/01/Theakston-results-released-for-end-of-2021/</loc>
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      <image:caption><![CDATA[Improving times: Theakston has reduced losses before tax in its latest results]]></image:caption>
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      <image:caption><![CDATA[Comment piece: the Society of Independent Brewers chief executive James Calder]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/05/30/When-did-the-Caledonian-Brewery-first-open/</loc>
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      <image:caption><![CDATA[Long-standing history: the Caledonian Brewery has been running for more than a century]]></image:caption>
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      <image:caption><![CDATA[CGA Drinks Recovery Tracker: sales in Britain's managed pubs and bars almost level with 2019 between 15 and 21 May (Credit: Getty/bogdankosanovic)]]></image:caption>
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      <image:caption><![CDATA[In denial: some in the sector say cask ale is doing fine but statistics show the category is in serious decline]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/04/04/Beer-sees-on-trade-resurgence-as-pubs-reopen/</loc>
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      <image:caption><![CDATA[Change in habits: Brits return to drinking beer after abandoning it for wine during lockdown (Credit: Getty/The Good Brigade)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/04/04/punch-pubs-and-people-s-captain-aim-to-tackle-mental-health-crisis/</loc>
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      <image:caption><![CDATA[Social connection: People Captain and Punch Pubs unite to help those experiencing mental health issues]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/04/04/Stella-Please-and-interview-Budweiser-Brewing-Group-Jean-David-Thumelaire/</loc>
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      <image:caption><![CDATA[You bet: Jean-David Thumelaire has seen BBG’s ‘bets’ on the on-trade begin to pay off already]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/04/01/peroni-nastro-azzurro-0.0-beer-in-pubs/</loc>
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      <image:caption><![CDATA[New brew: Peroni Nastro Azzurro 0.0% is available in 330ml bottle and can format]]></image:caption>
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    <lastmod>2024-11-01T21:35:00.865Z</lastmod>
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      <image:caption><![CDATA[New products round up: Greene King, Beavertown, Young's, Peroni and Match Day Brewery announce new beers]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/04/01/will-the-cost-of-a-pint-increase-this-year/</loc>
    <lastmod>2024-11-01T21:34:48.83Z</lastmod>
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      <image:caption><![CDATA[Sacha Lord (pictured): cost of a pint could increase by as much as 20p in coming months]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/29/behaviour-of-pubgoers-in-2022/</loc>
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      <image:caption><![CDATA[Advice given: Molson Coors on-trade category controller Mark Bentley outlines the need for a good and varied drinks offer (image: Getty/GoodLifeStudio)]]></image:caption>
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      <image:caption><![CDATA[Thirst for something new: Brooklyn Brewery launches new Pilsner currently only available to the on-trade]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/28/BrewDog-Hazy-Jane-driving-on-trade-craft-beer-sales/</loc>
    <lastmod>2024-11-01T21:34:19.924Z</lastmod>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/25/New-products-from-Brooklyn-Brewery-BrewDog-Old-Mout-and-Grey-Goose/</loc>
    <lastmod>2024-11-01T21:34:01.263Z</lastmod>
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      <image:caption><![CDATA[New products round up: on-trade exclusives and new offerings from BrewDog, Grey Goose, London Essence and more feature this week ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/24/How-Poretti-beer-pairs-perfectly-with-food/</loc>
    <lastmod>2024-11-01T21:33:18.633Z</lastmod>
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      <image:caption><![CDATA[Ideal choice: Birrificio Angelo Poretti is versatile and is the impeccable enhancement for any dining occasion]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/22/Six-Nations-2022-final-weekend-sees-11.4-pints-sold-in-UK-pubs/</loc>
    <lastmod>2024-11-01T21:33:12.396Z</lastmod>
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      <image:caption><![CDATA[Super Saturday: last weekends culmination of the Guinness Six Nations Rugby tournament sees 11.4m pints sold]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/17/brewdog-james-watt-response-to-guardian-article/</loc>
    <lastmod>2024-11-01T21:32:33.736Z</lastmod>
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      <image:caption><![CDATA[Reply given: BrewDog co-founder James Watt posted a response to the Guardian article on social media]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2022/03/17/how-guinness-locks-in-sales-and-repeat-visits/</loc>
    <lastmod>2024-11-01T21:32:59.564Z</lastmod>
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      <image:caption><![CDATA[Great things can come in small packages: Guinness MicroDraught was launched in June last year]]></image:caption>
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