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      <image:caption><![CDATA[Two-pronged approach: the waste initiative aims to tackle supply issues and help boost sustainability credentials]]></image:caption>
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      <image:caption><![CDATA[Irresponsible branding: alcohol watchdog the Portman Group ruled the Bearded Brewery cider breached its code]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/10/17/Making-the-most-of-seasonal-cider-trends/</loc>
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      <image:caption><![CDATA[Winter warmer: cider is often thought of as a summer drink but the category is vast and you should be making considerations for the winter]]></image:caption>
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      <image:caption><![CDATA[Long-established heritage: the modern design will be easily identifiable to existing Stowford Press drinkers]]></image:caption>
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      <image:caption><![CDATA[Taste innovations: demand for fruit cider has soared in recent years, says Brothers’ Nicola Randall]]></image:caption>
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      <image:caption><![CDATA[Less is more: Strongbow is ‘mindful’ of what it believes customers want from products]]></image:caption>
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      <image:caption><![CDATA[New recipe: Bulmers was reformulated to ensure it has less sugar and is suitable for vegans]]></image:caption>
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      <image:caption><![CDATA[In-cider info: Magners are debuting a rosé cider to the on-trade next month due to consumer demand]]></image:caption>
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      <image:caption><![CDATA[Font of knowledge: Heineken claims its new Strongbow dual font can help boost cider sales]]></image:caption>
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      <image:caption><![CDATA[Estate-wide plan: Kopparberg Strawberry & Lime will be available throughout Tim Martin-owned JD Wetherspoon from July]]></image:caption>
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      <image:caption><![CDATA[Branching out: urban cidery Hawkes has revamped its Bermondsey Beer Mile facilities]]></image:caption>
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      <image:caption><![CDATA[Crafty move: Simon Wright sees BrewDog as a kindred spirit]]></image:caption>
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      <image:caption><![CDATA[Emergency on planet Earth: Old Mout and the WWF have joined forces to help protect habitats around the world]]></image:caption>
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      <image:caption><![CDATA[Brae-ve new world: Hawkes’ Doom & Gloom variant is made from a mix of Braeburn, Gala, and Pink Lady apples]]></image:caption>
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      <image:caption><![CDATA[In-cider info: Molson Coors is launching a new cider on draught exclusively with Mitchells & Butlers]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/08/How-big-is-fruit-cider-in-the-UK/</loc>
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      <image:caption><![CDATA[Juicy: fruit cider sales on the increase]]></image:caption>
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      <image:caption><![CDATA[Gin-fluence: Brothers Drinks’ Marc Charles claims experimental cider flavours have been influenced by on-trend gin variants]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/26/Fruit-cider-trends-2019/</loc>
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      <image:caption><![CDATA[More choice: fruit cider makers are looking to exotic flavours ]]></image:caption>
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      <image:caption><![CDATA[Family business: Martin Thatcher is the the fourth generation cider maker at Thatchers]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/12/Strongbow-Dark-Fruits-future-plans/</loc>
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      <image:caption><![CDATA[Rising up: Strongbow Dark Fruit was launched in 2014 and has seen significant growth since then]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/09/Westons-strawberry-cider-exclusively-for-on-trade/</loc>
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      <image:caption><![CDATA[Fruit cider: the new strawberry variant is available in a bag-in-box format]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/05/What-impact-does-fruit-cider-have-on-overall-cider-sales/</loc>
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      <image:caption><![CDATA[On the up: cider has seen an increase in value and volume sales]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/05/How-are-cider-sales-performing-in-2019/</loc>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/25/Brothers-Cider-Parma-Violet-and-Strawberries-Cream-flavours/</loc>
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      <image:caption><![CDATA[Millennial appeal: the new flavours are available to the on-trade in 330ml and 500ml bottles]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/25/Cornish-Orchards-new-Hedgerow-fruit-cider/</loc>
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      <image:caption><![CDATA[New flavour: Cornish Orchards has launched a new flavour]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/21/Medal-winners-announced-for-International-Brewing-Cider-Awards/</loc>
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      <image:caption><![CDATA[Medal of honour: beer and cider winners were narrowed down from a field in excess of 1,000 entries]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/20/Adnams-launches-new-English-cider/</loc>
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      <image:caption><![CDATA[Making a splash: Wild Wave cider is being rolled out at selected pubs and restaurants ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/06/Old-Mout-unveils-new-Pineapple-Raspberry-flavour/</loc>
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      <image:caption><![CDATA[Getting fruity: Old Mout has added Pineapple & Raspberry flavoured cider to its portfolio ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/05/The-cheap-shot-by-supermarkets/</loc>
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      <image:caption><![CDATA[Missed opportunity: a craft cider revolution never took place like the one that happened in beer]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/01/24/Pubgoers-can-apple-pay-for-cider-at-London-taproom/</loc>
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      <image:caption><![CDATA[In the pink: Thatchers Rosé Cider aims to help pubs refresh their packaged cider offer]]></image:caption>
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      <image:caption><![CDATA[Criticism: Labour's Tom Watson has joined campaigners over subtle nutritional labelling on alcoholic drinks including ciders]]></image:caption>
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      <image:caption><![CDATA[Cider partner: Glastonbury founder Michael Eavis is delighted to have a local cider producer at the festival]]></image:caption>
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      <image:caption><![CDATA[Press day: Strongbow is the most popular cider sold in pubs but sales have dipped this year]]></image:caption>
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      <image:caption><![CDATA[Budget plea: pubs have said it is impossible to compete with supermarket cider prices unless the Government eases unfair costs]]></image:caption>
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      <image:caption><![CDATA[Plenty of options: cider can be served ice cold or warm, and on draught, bag-in-box and bottle]]></image:caption>
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      <image:caption><![CDATA[Thin air: you're all wondering, 'who is the God of Cider?']]></image:caption>
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      <image:caption><![CDATA[Upping roots: production of Hawkes cider will initially be based at BrewDog’s brewery in Columbus, Ohio]]></image:caption>
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      <image:caption><![CDATA[Insensitive: A cider brand called Suicider has been criticised by a festival volunteer (Image: Lewis Clark, Geograph; Daniel Hillier)]]></image:caption>
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      <image:caption><![CDATA[Strong sector: Strongbow Original and Dark Fruit account for 35% value and 39% volume of the total cider market]]></image:caption>
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