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      <image:caption><![CDATA[Get the customers in: there are many ways to ensure you offer great food that won't break your bank]]></image:caption>
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      <image:caption><![CDATA[Countryside gem: the Milbury at Beauworth]]></image:caption>
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      <image:caption><![CDATA[Rising costs: beef could face increased prices as UK cattle farmers remain reluctant to expand production due to very high rearing costs]]></image:caption>
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      <image:caption><![CDATA[Turkey could be off the menu this Christmas]]></image:caption>
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      <image:caption><![CDATA[Fresh UK produce: Jason Linke of The Menu Partners shows off some Isle of Wight tomatoes]]></image:caption>
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      <image:caption><![CDATA[Research reveals: consumers are beginning to prioritise eating out after a period of reduced activity, according to the report]]></image:caption>
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      <image:caption><![CDATA[Cumbrian champs: Kevin and Nicola Tickle of Heft]]></image:caption>
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      <image:caption><![CDATA[Big and bold flavours: B&K's Korean Chicken Wings]]></image:caption>
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      <image:caption><![CDATA[No room for complacency: Food prices decelerate for 19th consecutive month ]]></image:caption>
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      <image:caption><![CDATA[Marlow marvel: The Coach with inset of Sarah Hayward and Tom Kerridge]]></image:caption>
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      <image:caption><![CDATA[High accolade: the Michelin awards span across the UK and Ireland]]></image:caption>
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      <image:caption><![CDATA[Tuck in: a fish dish from the Peterville and steak board from Fuller's]]></image:caption>
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      <image:caption><![CDATA[Key targets: M&A volume within food and drinks market rises 29.1% in 2024 (Image: Getty/NicoElNino)]]></image:caption>
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      <image:caption><![CDATA[A reel find: the Trout in Buckland Marsh, Oxfordshire]]></image:caption>
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      <image:caption><![CDATA[The new year will bring a renewed focus on health but also indulgence, and a delicate balance between low-price private label options and premium alternatives.]]></image:caption>
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      <image:caption><![CDATA[Food destination: the Victoria Oxshott is set in the Surrey Hills]]></image:caption>
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      <image:caption><![CDATA[New venture: James Cochran will close a restaurant and open a pub]]></image:caption>
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      <image:caption><![CDATA[Eating predictions: ingredients that offer escapism are set to hit pub menus next year]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/17/What-will-the-food-and-drink-trends-for-2022-be/</loc>
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      <image:caption><![CDATA[Looking ahead: Bidfood has predicted menu trends for 2022 (image: Getty/Dougal Waters)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/16/How-can-I-save-money-at-my-pub/</loc>
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      <image:caption><![CDATA[Lucrative profits to be made: yield analysis could save your pub up to £10,000]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Cost increase: Nearly three quarters (73%) of leaders say their food costs have risen (image: Getty/Jonathan Kitchen)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/09/16/What-are-global-food-prices-now/</loc>
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      <image:caption><![CDATA[Food price fears: global food prices threaten customer numbers at pubs and restaurants (credit: Getty Images / Anchiy)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/09/14/What-will-happen-to-food-and-drink-prices/</loc>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/09/07/How-can-I-deal-with-no-shows/</loc>
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      <image:caption><![CDATA[Demoralising and money wasting: people who fail to show for bookings are hurting the sector (image: Getty/miodrag ignjatovic)]]></image:caption>
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  <url>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/08/31/What-is-going-to-happen-to-the-food-supply-chain/</loc>
    <lastmod>2024-11-01T21:11:43.711Z</lastmod>
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      <image:caption><![CDATA[Action needed: Calls are being made for a Covid Recovery Visa (image: Getty/Monty Rakusen)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/08/24/What-are-delivery-and-takeaway-sales-for-pubs/</loc>
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      <image:caption><![CDATA[Food options: pub delivery and takeaway sales remains key, the research found (image: Getty/DisobeyArt)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Future issues: Lynx Purchasing has been warning of potential problems]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Food issues: pubs have been urged to prepare for a shortage of poultry (image: Getty/fcafotodigital)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/08/11/Do-leaders-think-the-Government-should-be-supporting-them-over-Brexit/</loc>
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      <image:caption><![CDATA[Industry issues: staff shortages have been felt by hospitality leaders]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/08/10/How-many-people-are-eating-out-in-pubs/</loc>
    <lastmod>2024-11-01T21:10:02.684Z</lastmod>
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      <image:caption><![CDATA[Menu choices: popular dinner items have therefore also increased in share, including burgers and pizza (image: Getty/ DGLimages)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/07/13/Impact-of-eased-Covid-restrictions-on-pub-food/</loc>
    <lastmod>2024-11-01T21:07:30.187Z</lastmod>
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      <image:caption><![CDATA[Shift in share: ‘As predicted, the increase in on-premise dining has led to a drop in delivery and click and collect occasions,’ insight director at Lumina Intelligence, Blonnie Whist, said.]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Healthy measure: 43% of those quizzed claim that claim calorie labelling on pub food would not influence their ordering habits (Image: Getty Images/Hispanolistic)]]></image:caption>
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  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/05/20/The-Morning-Advertiser-Lock-In-podcast-episode-26/</loc>
    <lastmod>2024-11-14T00:25:21.179Z</lastmod>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/05/18/Margriet-Vandezande-Crump-The-Greyhound-in-Beaconsfield/</loc>
    <lastmod>2024-11-01T21:02:25.478Z</lastmod>
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      <image:caption><![CDATA[Why restaurants?: 'It is just lovely when you can make people smile with good service, a nice glass of wine and a lovely meal. Put these three elements together and you offer people a little bit of heaven']]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/04/29/What-can-operators-do-to-be-more-sustainable/</loc>
    <lastmod>2024-11-01T21:00:17.533Z</lastmod>
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      <image:caption><![CDATA[Top of the list: Unilever has emphasised the importance of ensuring sustainability remains a priority for operators (image: Getty/Galeanu Mihai)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2021/04/14/What-impact-could-snack-sales-have-on-reopened-pubs/</loc>
    <lastmod>2024-11-01T20:59:08.471Z</lastmod>
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      <image:caption><![CDATA[Crunching numbers: ‘We know that less than 20% of people regularly buy a savoury snack with a drink and the main reason for not doing so is ‘I just didn’t think about it’,’ Matt Smith, marketing director for Tayto Group says. ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/12/09/The-Morning-Advertiser-Lock-In-podcast-episode-7/</loc>
    <lastmod>2024-11-14T00:26:06.933Z</lastmod>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/09/30/Which-pub-operators-are-offering-EOTHO-style-discounts-in-October/</loc>
    <lastmod>2024-11-01T20:39:49.772Z</lastmod>
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      <image:caption><![CDATA[Discount extension: Oakman Inns, Hall & Woodhouse and Arc Inspirations are among the operators pledging to continue EOTHO-style discounts throughout October]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/09/28/How-can-pubs-wean-guests-off-EOTHO-style-discounts/</loc>
    <lastmod>2024-11-01T20:39:20.487Z</lastmod>
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      <image:caption><![CDATA[Discount decision: how can pubs wean customers off heavy discounting and get them spending from their own pockets once more?]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/09/28/Why-do-you-eat-pork-scratchings-at-the-pub/</loc>
    <lastmod>2024-11-01T20:39:24.24Z</lastmod>
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      <image:caption><![CDATA['Holy grail': 'It’s the unique flavour and total Britishness of the pork scratching that make them a ‘must’ to accompany our great beers. Asking pubs not to stock them is like not selling beer in pints, totally unthinkable']]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/04/02/What-takeaway-food-do-people-want-from-pubs/</loc>
    <lastmod>2024-11-01T20:20:32.9Z</lastmod>
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      <image:caption><![CDATA[Comfort food: operators say their customers want to recreate the familiar pub food experience at home]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/03/31/Toad-in-the-hole-voted-best-comeback-dish/</loc>
    <lastmod>2024-11-01T20:20:03.386Z</lastmod>
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      <image:caption><![CDATA[Bangers and batter: Brits are looking forward to tucking into toad in the hole at pubs when normality resumes]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/02/14/Future-proofing-pub-food/</loc>
    <lastmod>2024-11-01T20:15:03.261Z</lastmod>
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      <image:caption><![CDATA[Sustainable food: it could be using farmed fish or avoiding meat but here, MA discovers how you can be greener with your food offer]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/24/Customers-demand-sustainability-at-pubs-and-restaurants/</loc>
    <lastmod>2024-11-01T20:12:52.979Z</lastmod>
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      <image:caption><![CDATA[Sustainable outlook: consumers want to see the sector to be more environmentally friendly]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/21/Reviews-quoting-vegan-rise-104-in-a-year/</loc>
    <lastmod>2024-11-01T20:12:56.906Z</lastmod>
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      <image:caption><![CDATA[Very vegan: new research unveils the Veganuary boom with 16% of positive reviews mentioning the word ‘delicious’ ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/09/2020-pub-food-predictions-vegans-provenance-and-the-rise-of-seaganism/</loc>
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