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      <image:caption><![CDATA[New and old faces: There are plenty of newcomers in this year's mixer category (Getty/ invizbk)]]></image:caption>
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      <image:caption><![CDATA[Refreshing data: Coca-Cola tops soft drinks division (Getty/ pjohnson1)]]></image:caption>
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      <image:caption><![CDATA[Key trends identified: the number of people on a health kick was rising pre-Covid and has continued]]></image:caption>
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      <image:caption><![CDATA[Hospitality is fizzing again: improve your cola sales and chances to win too from CCEP  ]]></image:caption>
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      <image:caption><![CDATA[Simple download: advice on how to improve your offer at the bar]]></image:caption>
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      <image:caption><![CDATA[Sweet times: Britvic's Pink raspberry Tonic will be exclusive to the on-trade]]></image:caption>
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      <image:caption><![CDATA[Energy drinks see growth at a faster rate than the other soft drinks: category grew 42% by value compared to the same period two years ago (Credit: Getty/ Andrey_A)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Just the tonic: Fever-Tree’s two variants were followed by two from Schweppes (credit: Getty/asbe)]]></image:caption>
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      <image:caption><![CDATA[Soft options: Coca-Cola’s classic variant is still the biggest brand while Diet Coke came second (credit: Getty/Jonathan Knowles)]]></image:caption>
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      <image:caption><![CDATA[Drivers are the heroes: designated drivers can take advantage of Coca-Cola's free drink scheme]]></image:caption>
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      <image:caption><![CDATA[In the mix: consumers are looking for healthier and more memorable experiences]]></image:caption>
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      <image:caption><![CDATA[Category experimentation: ‘We have seen some really innovative examples of retailers and operators within other channels really getting behind the category and offering a comprehensive range that drives interest,’ Blonnie Whist of Lumina Intelligence said]]></image:caption>
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      <image:caption><![CDATA[Category perception: ‘For too long the no and low category has been marred by the stigma that ‘not drinking’ is dull,’ Ellie Webb, founder of non-alcoholic spirit Caleño, says.]]></image:caption>
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      <image:caption><![CDATA[Exhibition time: the Low2NoBev show is taking place next month (June) at London's Truman's Brewery]]></image:caption>
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      <image:caption><![CDATA[Customer demand: since the trade reopening for outside service last month (April), soft drinks have been the third biggest category in sales]]></image:caption>
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      <image:caption><![CDATA[Soft sell: Some 59% of people state that they are now making decisions with more consideration of their health which has made a considerable impact on the soft drinks category]]></image:caption>
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      <image:caption><![CDATA[Dry run: 'This is not about giving up on alcohol and pubs but keeping them going and evolving for a future after Covid']]></image:caption>
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      <image:caption><![CDATA[Motion carried: 'Parliament and its bars should be a showcase for that so we welcome the chance to be a part of it, whilst helping to keep MPs on their A game,' Rob Fink, founder & CEO of Big Drop Brewing Co said]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/10/14/Alcohol-free-drinks-in-the-UK/</loc>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/08/03/Help-from-drinks-brands-to-support-pubs-reopening/</loc>
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      <image:caption><![CDATA[New phase: CCEP launches latest round of help for on-trade businesses]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/30/What-is-Coca-Cola-Open-Like-Never-Before/</loc>
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      <image:caption><![CDATA[Open to change: Coca-Cola's new marketing campaign looks at the opportunity for positive change from the pandemic and will support the pub sector's recovery]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/21/Has-Coca-Cola-extended-shelf-life-of-drinks/</loc>
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      <image:caption><![CDATA[Refrigerated in lockdown: Coca Cola European Partners has said it took a new step to extend shelf life on drinks but the quality has not been impacted]]></image:caption>
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