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      <image:caption><![CDATA[On-trade sales of Tequila rise by 106% in a year: total value sales for the year rose from £68.12m to £140.6m (Credit: Getty/ GMVozd)]]></image:caption>
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      <image:caption><![CDATA['Widen the Circle': Jameson launches new campaign with comedian Aisling Bea encouraging people to "embrace other kindred spirits"]]></image:caption>
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      <image:caption><![CDATA[Bartending is a real skill: the rise in desire for cocktails is expected to continue for quite some time (Credit: Getty/gruizza)]]></image:caption>
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      <image:caption><![CDATA[In the week to Saturday 5 February drinks sales were 3% below the same period in 2020: however sales of spirits were up 16% (Credit: Getty/Maren Caruso)]]></image:caption>
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      <image:caption><![CDATA[Drinks sales saw a drop of 8% in the week to Saturday 29 January: the first time weekly comparisons dropped into single digits since November 2021 (Credit: Getty/EXTREME-PHOTOGRAPHER)]]></image:caption>
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      <image:caption><![CDATA[Number one: Cardiff's Lab 22 took the coveted top spot at this year's Top 50 Cocktail Bars]]></image:caption>
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      <image:caption><![CDATA[Top 50 cocktail bars set to be announced]]></image:caption>
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      <image:caption><![CDATA[CGA On Premise Measurement Service: Gin, whisky, wine and cask lose popularity while Tequila, Rum and vodka gain favour (Credit: Getty/Henrik Sorensen)]]></image:caption>
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      <image:caption><![CDATA[Options for your bar: plenty on offer to entice customers through the door]]></image:caption>
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      <image:caption><![CDATA[Spirits and cider: the latest product launches]]></image:caption>
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      <image:caption><![CDATA[New launches: a number of drinks products have recently been unveiled]]></image:caption>
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      <image:caption><![CDATA[Christmas cheer: new beverages on the market]]></image:caption>
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      <image:caption><![CDATA[25 Years of Responsible Alcohol Regulation: A new spotlight report by the Portman Group (Credit: Getty/ NataliaAlkema)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/12/07/How-are-Revolution-Bars-Group-becoming-more-environmentally-friendly/</loc>
    <lastmod>2024-11-01T21:22:14.104Z</lastmod>
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      <image:caption><![CDATA[Saving the planet one cocktail at a time: Revolution Bars Group replaces passionfruit garnish with rice paper (Credit: Getty/SolStock)]]></image:caption>
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      <image:caption><![CDATA[Major movers: the inclusion of draught cocktails has shaken up the RTD league]]></image:caption>
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      <image:caption><![CDATA[German rule: Jagermeister volume and value sales remained largely flat in the liqueurs & specialities division (credit: Getty/sebasnoo)]]></image:caption>
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      <image:caption><![CDATA[Next big thing? Volume and value sales were largely positive for the tequila sector (credit: Getty/knape)]]></image:caption>
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    <lastmod>2024-11-01T21:21:52.452Z</lastmod>
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      <image:caption><![CDATA[Way ahead: Captain Morgan Spiced is the leader in the rum category (credit: Getty/andresr)]]></image:caption>
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      <image:caption><![CDATA[Whisky business: the top nine brands saw no change to their overall positions from last year (credit: Getty/Annabelle Breakey)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/12/01/What-s-on-St-Austell-Brewery-s-Christmas-cocktail-menu/</loc>
    <lastmod>2024-11-01T21:21:39.74Z</lastmod>
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      <image:caption><![CDATA[Tis the season: West Country brewery launches Christmas cocktail menu]]></image:caption>
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      <image:caption><![CDATA[Gin category: the top four brands stayed in the position as last year (credit: Getty/ Annie Otzen)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/12/01/What-is-the-best-selling-vodka-in-2021/</loc>
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      <image:caption><![CDATA[Tough period: all brands have suffered drops in volume and value (credit: Getty/Tim Macpherson)]]></image:caption>
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      <image:caption><![CDATA[In good spirits: vodka and gin variants took the top two spots (credit: Getty/Sarah Mason)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/29/What-are-the-best-selling-alcohol-brands-of-2021/</loc>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/22/How-can-I-make-my-cocktail-bar-more-sustainable/</loc>
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      <image:caption><![CDATA[Trash to treasure: Operators advise on how to run a sustainable cocktail bar (Debby Lewis-Harrison)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/16/How-popular-is-hard-seltzer-in-the-UK/</loc>
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      <image:caption><![CDATA[Molson Coors Beverage Comapny: UK sales of hard seltzer have increased eight-fold over the past 12 months.]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/15/Which-spirits-should-I-buy-for-Christmas/</loc>
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      <image:caption><![CDATA[Captain's orders: customers will be looking for serves they can't recreate at home]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/11/Why-has-Fok-Hing-Gin-had-to-change-its-name/</loc>
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      <image:caption><![CDATA[Fok Hing Gin: alluding to profanity?]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2021/11/11/Who-is-keeping-pubs-alive/</loc>
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      <image:caption><![CDATA[Pub saviours: Millennials are said to be buying better quality drinks at pubs (credit: Getty/ViewApart)]]></image:caption>
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      <image:caption><![CDATA[More pours: which new products have launched in the past week?]]></image:caption>
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      <image:caption><![CDATA[Interested in joining the showcase? Email Hazel.Batchelar@wrbm.com]]></image:caption>
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      <image:caption><![CDATA[Lockdown champion: 'Our latest numbers show that rum is lockdown’s champion, as the experimentation Brits liked to enjoy in pubs and bars carried over to their homes,' the WSTA's Miles Beale said]]></image:caption>
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    <lastmod>2024-11-01T20:31:14.44Z</lastmod>
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      <image:caption><![CDATA[Creative spirit: 'my hope is that this lockdown, for all its negatives, has more sharply focused the fact that those in the hospitality industry are highly skilled, creative, individuals,' Alex Wolpert says]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/06/What-are-hard-seltzers/</loc>
    <lastmod>2024-11-01T20:30:15.958Z</lastmod>
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      <image:caption><![CDATA[Impact: high-design and high taste]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/06/24/diageo-s-100m-global-recovery-fund-for-pubs/</loc>
    <lastmod>2024-11-01T20:28:33.649Z</lastmod>
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      <image:caption><![CDATA[Support: $100m to help pubs and bars globally]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/06/24/how-to-get-free-spirits-for-pubs/</loc>
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      <image:caption><![CDATA[Cashflow key: pubs are set to receive 1m shots of Jägermeister as the spiritsmaker looks to help the on-trade recover]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/06/11/Heineken-family-acquires-stake-in-Double-Dutch-Drinks/</loc>
    <lastmod>2024-11-01T20:27:34.565Z</lastmod>
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      <image:caption><![CDATA['Perfect cultural fit': 'both businesses are Dutch, family-owned and female-driven – we couldn’t be happier,' Double Dutch co-founder Raissa de Haas commented]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/05/06/How-are-Spanish-pubs-and-bars-trading-during-coronavirus-lockdown/</loc>
    <lastmod>2024-11-01T20:23:40.755Z</lastmod>
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      <image:caption><![CDATA[Lessons: how is Spain reopening its hospitality sector?]]></image:caption>
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  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/04/27/Ryan-Reynolds-Covid-19-initiative-extended-to-UK-bar-staff/</loc>
    <lastmod>2024-11-01T20:22:32.926Z</lastmod>
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      <image:caption><![CDATA[Air support: 30% of the proceeds from UK sales of Ryan Reynolds-owned Aviation Gin will be donated to The Drinks Trust]]></image:caption>
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  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/04/20/What-online-bars-are-available-during-coronavirus-lockdown/</loc>
    <lastmod>2024-11-01T20:22:05.675Z</lastmod>
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      <image:caption><![CDATA[Get on the list: email now to register your interest]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/04/08/How-is-Diageo-helping-the-sector-during-coronavirus/</loc>
    <lastmod>2024-11-01T20:21:08.997Z</lastmod>
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      <image:caption><![CDATA[Help is at hand: Diageo has a host of phone lines and online streams to help its customers]]></image:caption>
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  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/03/30/Glenfiddich-maker-pledges-two-Olympic-swimming-pools-worth-of-ethanol-to-hand-sanitiser-effort/</loc>
    <lastmod>2024-11-01T20:19:36.104Z</lastmod>
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      <image:caption><![CDATA[Lending a hand: William Grant & Sons’ Simon Hunt says the business is determined to help]]></image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/03/23/Diageo-funding-for-the-on-trade/</loc>
    <lastmod>2024-11-01T20:19:01.459Z</lastmod>
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      <image:caption><![CDATA[Funding: Diageo launches helpline and funding]]></image:caption>
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