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      <image:caption><![CDATA[Juicy aroma: Absolut is hoping its new passion fruit variant will be a hit for summer]]></image:caption>
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      <image:caption><![CDATA[Berry cool: gin brand Bombay Sapphire has released its first coloured gin with a blackberry variant]]></image:caption>
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      <image:caption><![CDATA[Growing portfolio: the new variant will be available this week (12 March)]]></image:caption>
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      <image:caption><![CDATA[In the mix: Double Dutch co-founder Raissa de Haas is delighted to see women making their mark in the industry]]></image:caption>
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      <image:caption><![CDATA[Citrus hit: Gordon’s Sicilian Lemon is the latest variant in the brand’s gin portfolio]]></image:caption>
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      <image:caption><![CDATA[Sustainable drinks: how is the drinks industry demonstrating its green credentials]]></image:caption>
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      <image:caption><![CDATA[Previous experience: Gareth Bath counts BrewDog and Chapel Down as former workplaces]]></image:caption>
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      <image:caption><![CDATA[Sugar fears: health experts call for ‘ready to drink’ alcoholic beverages to be reduced in sugar and calories]]></image:caption>
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      <image:caption><![CDATA[Category growth: CGA research suggests a third of consumers tried a low or no-alcohol product in the last six months of 2019]]></image:caption>
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      <image:caption><![CDATA[Drink predictions: which drinks are likely to lead the charge in 2020?]]></image:caption>
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      <image:caption><![CDATA[Liqueur boom: sales of cream and non-cream liqueurs increased again in 2019]]></image:caption>
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      <image:caption><![CDATA[Gin trends: consumers will look more towards classic recipes over outlandish ones ]]></image:caption>
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      <image:caption><![CDATA[Growing trends: 'the big drink trends developing in 2019 centre around sustainable cocktails, craft fruit beers, no-and-low alcohol spirits and wine in cans,' according to Adrian Taylor, head of on-trade for Roust ]]></image:caption>
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      <image:caption><![CDATA[In the pink: Gordon's Pink Gin shows a boom in value and volume in 2019]]></image:caption>
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      <image:caption><![CDATA[Popular Pimm’s: the summer cup classic recorded volume and value sales percentage boosts in the hundreds]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/12/05/What-s-the-UK-s-top-selling-spirit/</loc>
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      <image:caption><![CDATA[Stealing the crown: the MA's drink list explores the UK's top spirits]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/12/05/Best-selling-whisky-for-2020/</loc>
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      <image:caption><![CDATA[Jack of on-trade: Jack Daniel’s still significantly outsells the next most popular whisky]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/28/How-can-rum-and-tequila-replicate-gin-s-phenomenal-growth/</loc>
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      <image:caption><![CDATA[Challenger spirits: 'There is potential to recruit from gin, it’s just a matter of identifying which trends are out there and which are the right fit']]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/28/How-can-whisky-move-forward/</loc>
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      <image:caption><![CDATA[Looking ahead: the industry needs to help change the perception of whisky]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/28/How-many-consumers-make-up-drink-led-visits/</loc>
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      <image:caption><![CDATA[Positive outlook: CGA data also showed a level of optimism for the industry]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/26/Exmoor-Distillery-future-plans-gin-trends/</loc>
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      <image:caption><![CDATA[Juniper forward: gin distiller John Smith said the classic G&T isn’t going anywhere]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/25/What-will-be-the-next-big-spirit-of-2020/</loc>
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      <image:caption><![CDATA[Rum’s the word: while the overall rum market only grew marginally, excitement surrounds the category for 2020]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/20/What-are-2019-s-biggest-party-drink-trends/</loc>
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      <image:caption><![CDATA[Festive spirit: operators are more likely to be able to turn people on to a different tipple at this time of year]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/18/The-Morning-Advertiser-Podcast-Warner-s-Gin/</loc>
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      <image:caption><![CDATA[Crafty prediction: rise of gin not going to slow]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/13/Are-gender-neutral-cocktails-a-thing/</loc>
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      <image:caption><![CDATA[Colourless cocktails: gender-neutral range aims to provide more inclusive variety]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/11/08/Long-queue-times-could-drive-customers-away-research-reveals/</loc>
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      <image:caption><![CDATA[Taxing issue: the Tories have pledged to review alcohol tax]]></image:caption>
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      <image:caption><![CDATA[In the mix: Tales & Tender’s cocktail draught system is set to speed up cocktail making]]></image:caption>
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      <image:caption><![CDATA[Ethical stance: almost half (47%) of drinkers like brands to have a point of view and stand for something, says William Grant & Sons]]></image:caption>
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      <image:caption><![CDATA[Mark my words: the spirits sector saw a record number of new trademarks registered in 2018]]></image:caption>
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      <image:caption><![CDATA[Opportunity for pubs: Highball’s zero-alcohol cocktail range is available in single-serve bottles, cans and on tap]]></image:caption>
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      <image:caption><![CDATA[Memorable experience: Bristol’s Milk Thistle serves a broad range of cocktails]]></image:caption>
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      <image:caption><![CDATA[Marketing spend: the new drink will be supported by a multimillion-pound marketing campaign]]></image:caption>
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      <image:caption><![CDATA[Female force: PRUK managing director David Haworth said women have a huge influence over what is being consumed]]></image:caption>
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      <image:caption><![CDATA[No ruling against pubs: the name ‘Pornstar Martini’ can still be used in pubs and bars (credit: Matthew Atherden/gettyimages.co.uk)]]></image:caption>
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      <image:caption><![CDATA[Tickled pink: flavoured gins have seen huge success (credit: hfmhula/gettyimages.co.uk)]]></image:caption>
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      <image:caption><![CDATA[Ready to drink: Bloody Drinks will launch three versions of the classic cocktail this year]]></image:caption>
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      <image:caption><![CDATA[Shock value: an unprecedented amount of rare Macmallan whiskies are set to be sold at auction ]]></image:caption>
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      <image:caption><![CDATA[Younger audience: John & Crabbie Co is releasing a new single malt whisky aimed at Millennials ]]></image:caption>
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      <image:caption><![CDATA[Winning whisky: Glenfiddich has released a limited-edition single malt to celebrate the golden anniversary of its distillery visitor centre]]></image:caption>
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      <image:caption><![CDATA[Raise a glass: organisers of Pride in London have released a gin to raise money (images: Pride in London; MangakaMaiden Photography, Flickr)]]></image:caption>
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      <image:caption><![CDATA[Drink innovation: the liquid passes through coolers and heat exchange units to reach a sub-zero temperature when the drink is dispensed]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/22/Zubrowka-Biala-to-launch-in-the-UK/</loc>
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      <image:caption><![CDATA[Pole position: Polish vodka brand Żubrówka is set to launch its Biała variant in the UK]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/21/Diageo-unveils-new-distillery-and-Villa-Ascenti-gin/</loc>
    <lastmod>2024-11-01T19:51:46.958Z</lastmod>
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      <image:caption><![CDATA[The Italian job: Diageo has added a new super-premium Italian gin to its UK portfolio]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/20/Echo-Falls-Summer-Berries-pink-gin/</loc>
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      <image:caption><![CDATA[In the pink: winemaker Echo Falls has launched Pink Gin Summer Berries variant]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/20/Brighton-Gin-unveils-navy-strength-expression/</loc>
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      <image:caption><![CDATA[Gin-credible: Brighton Gin has released a new expression with four times the amount of juniper than its original variant]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/20/Fever-Tree-enters-the-RTD-market-with-new-product-launch/</loc>
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      <image:caption><![CDATA[Three is the magic number: Fever-Tree is launching three ready-to-drink bottled gin and tonics this summer]]></image:caption>
    </image:image>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/17/Cotswold-Distillery-gains-first-nationwide-pub-listing/</loc>
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      <image:caption><![CDATA[Dram good: Cotswold Distillery’s whisky will now be available at 700 Greene King pubs in the UK]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/07/BrewDog-regains-control-of-LoneWolf-Spirits-on-trade-sales-from-Global-Brands/</loc>
    <lastmod>2024-11-01T19:50:14.743Z</lastmod>
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      <image:caption><![CDATA[Moving in-house: after almost 18 months under Global Brands, on-trade sales of LoneWolf will return to BrewDog]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/07/What-trends-are-defining-the-185m-RTD-category/</loc>
    <lastmod>2024-11-01T19:50:21.355Z</lastmod>
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      <image:caption><![CDATA[Evolving category: RTDs are worth almost £200m to the UK on-trade]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/03/Three-punters-rack-up-mammoth-bill-after-downing-85-Jaegerbombs/</loc>
    <lastmod>2024-11-01T19:49:57.763Z</lastmod>
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      <image:caption><![CDATA[Money shot: three friends racked up hundreds of pounds on hard spirits and Jägerbombs in just one pub]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/03/What-are-2019-s-biggest-drinks-trends/</loc>
    <lastmod>2024-11-01T19:50:00.695Z</lastmod>
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      <image:caption><![CDATA[Drink trends: Adrian Taylor, head of on-trade at Roust, discusses the trends for pub and bar operators in 2019]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/02/Kopparberg-launches-pink-gin/</loc>
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      <image:caption><![CDATA[Tickled pink: Kopparberg Premium Gin is being launched at 700 Greene King pubs]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/01/Edinburgh-Gin-grows-rhubarb-ginger-range-with-release-of-full-strength-gin/</loc>
    <lastmod>2024-11-01T19:49:44.992Z</lastmod>
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      <image:caption><![CDATA[Full-on flavour: Edinburgh Gin is extending its product range]]></image:caption>
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