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      <image:caption><![CDATA[Entries open: operators can now put their pubs forward to be the running in being named the best in the country]]></image:caption>
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      <image:caption><![CDATA[Shining star: the company maps out each member of staff's career path]]></image:caption>
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      <image:caption><![CDATA[Company progression: Box Nottingham is a bigger and better display of what the business has done before and nailed each time]]></image:caption>
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      <image:caption><![CDATA[Multiple success: each of the group's pubs has a specialist focus]]></image:caption>
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      <image:caption><![CDATA[Celebrations aplenty: this year's Publican Awards saw hundreds of attendees]]></image:caption>
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      <image:caption><![CDATA[Business success: while St Austell honours its heritage, it is also forward-thinking]]></image:caption>
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      <image:caption><![CDATA[Winning business: rooms are designed and furnished to a very high standard]]></image:caption>
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      <image:caption><![CDATA[Publican Awards 2025: Party pictures]]></image:caption>
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      <image:caption><![CDATA[New book: Innis & Gunn and Marc Jennings on the hunt for funny pub stories (Pictured: Dougal Sharp and Marc Jennings)]]></image:caption>
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      <image:caption><![CDATA[Celebrating success: operators from across the industry were honoured at this year’s Publican Awards]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2025/03/24/six-nations-games-that-saw-highest-drinks-sales-in-pubs/</loc>
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      <image:caption><![CDATA[Six Nations: Penultimate weekend saw biggest sales boost]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2025/03/21/publican-awards-finalists-2025-for-best-partnership-pub-company/</loc>
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      <image:caption><![CDATA[Critical eye: judges have been assessing the finalists across a plethora of areas]]></image:caption>
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      <image:caption><![CDATA[Green credentials: the businesses shortlisted have been demonstrating their commitment to being more environmentally friendly]]></image:caption>
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  <url>
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  <url>
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  <url>
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      <image:caption><![CDATA[Team focus: these finalists put their staff at the fore]]></image:caption>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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  <url>
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      <image:caption><![CDATA[Sector celebrated: the awards are nominated and voted upon by a special academy]]></image:caption>
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  <url>
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  <url>
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      <image:caption><![CDATA[IWD 2025: (clockwise from top left) Ayesha Kalaji, Stosie Madi, Laura Hutchison, Tracy Bickerdike and Georgina Young]]></image:caption>
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  <url>
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      <image:caption><![CDATA[IWD 2025: Have things changed for women in the hospitality sector?]]></image:caption>
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      <image:caption><![CDATA[Top tips: women from across the industry issue advice]]></image:caption>
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      <image:caption><![CDATA[Good causes: last year's winner the Swan in Clewer, near Windsor donated half its winnings from CCEP to The Green Room (l-r  the Swan GM Micky Foden-Andrews, general manager at The Swan and Coca-Cola rep Kay Nandra)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Cherry on the cake: Unruly Pig awarded three AA Rosettes (Pictured: Wall, Padfield and Green)]]></image:caption>
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  <url>
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      <image:caption><![CDATA[City scene: multiple operators will be visiting York for the MA Leaders Club event in March]]></image:caption>
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      <image:caption><![CDATA[Sport stats: around 29.4m pints were sold across the weekend]]></image:caption>
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  <url>
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  <url>
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  <url>
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      <image:caption><![CDATA[Luxurious style: Top 50 Boutique Hotels site Thyme]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/02/05/sky-commits-to-darts-as-popularity-grows/</loc>
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      <image:caption><![CDATA[Luke Littler with the WDC Darts trophy]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/02/04/how-many-pints-were-sold-in-pubs-at-start-of-six-nations-2025/</loc>
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      <image:caption><![CDATA[Sales boost: More than 16m pints poured during 2025 Six Nations opening weekend ]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2025/01/31/tnt-sports-pundits-talk-about-hospitality/</loc>
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      <image:caption><![CDATA[MA Leaders Club: Today's event will see delegates take to the streets of Oxford (Credit: Getty/Nikada)]]></image:caption>
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      <image:caption><![CDATA[Clear passion: the Tamworth Tap is dedicated to its customers and staff]]></image:caption>
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      <image:caption><![CDATA[Stellar reputation: the Red Lion is notably known for its strong food offer]]></image:caption>
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      <image:caption><![CDATA[Reuse rule: much of the fixtures and fittings at the Pig’s Head are second hand]]></image:caption>
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      <image:caption><![CDATA[Wow factor: every inch of the Gloucester Old Spot’s outside area has been utilised]]></image:caption>
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      <image:caption><![CDATA[Green credentials: the Myrtle Tavern collects rainwater to maintain its outside space]]></image:caption>
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      <image:caption><![CDATA[Historic building: the Gardeners Arms/Murderers has two centuries of heritage]]></image:caption>
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      <image:caption><![CDATA[Prestigious event: the 2024 Great British Pub Awards took place at Manchester’s Victoria Warehouse.]]></image:caption>
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      <image:caption><![CDATA[Historic venue: the Trafalgar Tavern is a quintessential riverside pub]]></image:caption>
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      <image:caption><![CDATA[All welcome: the Griffin has something for everyone]]></image:caption>
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      <image:caption><![CDATA[Future plans: the Bull & Swan is set to have a refurb, overhaul its food offer and host more events]]></image:caption>
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      <image:caption><![CDATA[Family offer: there is something for all ages at the Almondsbury Creative]]></image:caption>
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      <image:caption><![CDATA[Ongoing development: the menu at the Hinds Head offers a wide range of ‘imaginative food’]]></image:caption>
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