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      <image:caption><![CDATA[Viral sites: the most liked pubs on TikTok have been unveiled]]></image:caption>
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      <image:caption><![CDATA[Payne-ful situation: the rebrand has cost the chef owner of The Pack Horse £8,000 in branding costs and £20,000 in lost revenue]]></image:caption>
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      <image:caption><![CDATA[Competitive Socialising 'the Power of Play event & Awards 2025]]></image:caption>
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      <image:caption><![CDATA[Points of view: the latest Lock In episode features a range of operators from across hospitality]]></image:caption>
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      <image:caption><![CDATA[Teaming up: the strategic partnership between the BII and the LTC aims to help support wellbeing of those in the sector]]></image:caption>
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      <image:caption><![CDATA[Creative hubs: The Hard and Hounds in Bowland Bridge reveals the top trends for country pubs in 2025]]></image:caption>
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      <image:caption><![CDATA[On the ball: Drinkaware, Jameson and Jay Bothroyd with the Drinking Check]]></image:caption>
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      <image:caption><![CDATA[Boosting bottom lines: The investment could lift trade by more than £1,000 for participating venues]]></image:caption>
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      <image:caption><![CDATA[Up for grabs: three pubs will be chosen to receive the makeover of their spare room]]></image:caption>
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      <image:caption><![CDATA[New venture: James Watt crowdfunds more than £2m for Social Tip including investment from Steven Bartlett ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2024/05/13/The-Morning-Advertiser-s-Lock-In-podcast-episode-78/</loc>
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    <loc>https://www.morningadvertiser.co.uk/Article/2023/12/14/Sky-Business-four-PDC-darts-stars-shirts-sponsored-by-PubAid/</loc>
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      <image:caption><![CDATA[Bull's-eye: Fallon Sherrock will be one of four PDC darts players whose shirts will be sponsored by PubAid]]></image:caption>
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      <image:caption><![CDATA[Christmas food and drink: the price offer extends to 700 products including Peroni]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2023/12/08/the-dog-at-wingham-operator-concerned-about-unpredictability-of-trade/</loc>
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      <image:caption><![CDATA[Pub perspective: operator of the Dog at Wingham Marc Bridgen highlights how trade is for the gastropub in the run up to the festive period]]></image:caption>
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      <image:caption><![CDATA[Work drinks: 'the capital will continue to lose out on around £178m per month compared to what was previously spent by employees near their places of work prior to the crisis,' according to senior economist Pablo Shah]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/08/04/How-to-claim-back-discount-on-Eat-Out-to-Help-Out-scheme/</loc>
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      <image:caption><![CDATA[Money back: operators can claim back the discount offered to customers]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/08/03/When-does-Eat-Out-to-Help-Out-go-live/</loc>
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      <image:caption><![CDATA[Government initiative: the scheme is available from Monday to Wednesday until 31 August]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/29/How-many-venues-have-signed-up-for-Eat-Out-to-Help-Out-scheme/</loc>
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      <image:caption><![CDATA[On the list: more than 50,000 outlets have registered for the Government scheme]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/27/What-is-the-future-of-The-Morning-Advertiser/</loc>
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      <image:caption><![CDATA[Future: The MA will focus on its growing online audience as well as F2F events]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/21/Which-pubs-are-offering-discounts/</loc>
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      <image:caption><![CDATA[Discounts now: Stonegate Pub Company and Oakman Inns have said they will offer diners 50% off from this week ahead of the Government's own scheme]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/20/How-many-no-shows-have-there-been-in-pubs-bars-and-restaurants-since-lockdown/</loc>
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      <image:caption><![CDATA[Stood up: one in four people make multiple bookings for the same time and date so they can pick and choose where they go on the day according to Streetbees]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/14/What-can-TripAdvisor-do-about-bad-reviews/</loc>
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      <image:caption><![CDATA[Customer expectations: how can operators explain and defend their safety measures on online review sites?]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/13/Which-pub-does-Boris-Johnson-go-to/</loc>
    <lastmod>2024-11-01T20:31:05.965Z</lastmod>
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      <image:caption><![CDATA[Pouring a pint: Prime Minister Boris Johnson visited a pub in his constituency last Friday (10 July)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/13/How-can-I-register-my-pub-for-Eat-Out-to-Help-Out-Scheme/</loc>
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      <image:caption><![CDATA[Government initiative: the Eat Out to Help Out Scheme aims to encourage the public to dine out of home in August]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/09/How-to-get-ready-to-register-for-Eat-Out-to-Help-Out-Scheme/</loc>
    <lastmod>2024-11-01T20:30:36.478Z</lastmod>
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      <image:caption><![CDATA[On the record: pubs can register to be on the scheme from next week (Monday 13 July)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2020/07/08/Covid-19-pandemic-and-pubs-in-numbers/</loc>
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      <image:caption><![CDATA[Pub numbers: what impact has the novel coronavirus pandemic had on the pub sector and its customers so far?]]></image:caption>
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