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      <image:caption><![CDATA[Super Saturday: despite media reports of disorder, pub operators taking to social media were overwhelmingly positive about their first day of post-lockdown trade]]></image:caption>
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      <image:caption><![CDATA[Confidence: Long Live the Local has relaunched in a bid to encourage pubgoers back into their locals]]></image:caption>
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      <image:caption><![CDATA[Calls for change: one third of those surveyed by Streetbees said that communities should ultimately decide whether or not a pub should be renamed]]></image:caption>
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      <image:caption><![CDATA[New dawn: Ye Old Sun Inn is preparing to reopen]]></image:caption>
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      <image:caption><![CDATA[Cash flow now: pub operators have said gift cards have helped them feel more confident about reopening]]></image:caption>
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      <image:caption><![CDATA[On a roll: Jesse Dunford Wood describes Parlour as more of a shop with ingredients in its current guise]]></image:caption>
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      <image:caption><![CDATA[Out now: the 11 May digital edition of The Morning Advertiser is available to be read online, for free]]></image:caption>
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      <image:caption><![CDATA[Stay social: top tips on how to stay engaged with your customers during lockdown]]></image:caption>
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      <image:caption><![CDATA[Heart of the village: the Anchor is the linchpin for great food delivered from the pub]]></image:caption>
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      <image:caption><![CDATA[Sector support: The Drinks Trust is looking to provide financial one-off financial grants of £250 to as many as 2,000 people]]></image:caption>
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      <image:caption><![CDATA[Cotswolds charm: the Victoria Inn is a particularly beautiful part of the Cotswolds]]></image:caption>
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      <image:caption><![CDATA[Attractive offer: pubs are experiencing a healthy growth from smaller demographics ]]></image:caption>
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      <image:caption><![CDATA[Noise issues: Mumbli is bidding to make all venues, including pubs and restaurants, easier on the ears of customers]]></image:caption>
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      <image:caption><![CDATA[Walk this way: Walking to a pub offers exercise and cash savings]]></image:caption>
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      <image:caption><![CDATA[Upbeat response: some 83% of leaders across the sector now predict a positive future for their business ]]></image:caption>
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      <image:caption><![CDATA[Team matters: there is a strong focus on training in-house and promotion from within too]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/02/26/Coronavirus-could-hit-Diageo-net-sales-by-up-to-325m/</loc>
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      <image:caption><![CDATA[Virus concerns: Diageo is set to see a huge fall in profits as a result of the coronavirus outbreak restricting its trade]]></image:caption>
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      <image:caption><![CDATA[Location, location, location: TripAdvisor said its policy is to provide the most accurate information possible to users]]></image:caption>
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      <image:caption><![CDATA[Hart of gold: it’s not remote but it’s not on a main road. Check out the White Hart]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/02/13/Give-more-reasons-to-visit-a-pub-says-Fugitive-Motel-boss/</loc>
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      <image:caption><![CDATA[Building a brand: Fugitive Motel co-founder David Burgess outlined how to connect with a community]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/02/10/My-Pub-the-Mole-Inn-Toot-Baldon-Oxfordshire/</loc>
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      <image:caption><![CDATA[A great mole model: the Mole Inn believes united staff make for happy workers and create an atmosphere that makes customers want to return]]></image:caption>
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      <image:caption><![CDATA[Setting expectations: Booking.com said its search policy is to ensure customers do not feel misled]]></image:caption>
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      <image:caption><![CDATA[Going green: sustainability is key to hospitality, says UKHospitality chief executive Kate Nicholls ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/23/My-Pub-the-Unruly-Pig-Bromeswell-Suffolk/</loc>
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      <image:caption><![CDATA[Sow what you see: the Unruly Pig was formerly known as the British Larder]]></image:caption>
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      <image:caption><![CDATA[Contrasting costs: despite fruit price rises, vegetables came at a lower expense ]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/17/A-Z-of-on-trade-marketing/</loc>
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      <image:caption><![CDATA[Marketing campaign: the A-Z of ways to best market your pub for the upcoming year]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/10/Pub-s-room-revenue-off-a-cliff-after-booking-site-change/</loc>
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      <image:caption><![CDATA[Concerned operator: Dan King said he is worried about his accommodation sales after a change made by Booking.com (image: David Smith, Geograph)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/09/My-Pub-St-Mary-s-Inn-Morpeth-Northumberland/</loc>
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      <image:caption><![CDATA[Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation]]></image:caption>
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      <image:caption><![CDATA[Tourism boom: pubs will benefit from a boost in UK holidaymakers, the national tourism agency claims]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2020/01/08/Sky-offers-TV-ad-campaign-to-its-licensee-customers/</loc>
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      <image:caption><![CDATA[On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience ]]></image:caption>
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      <image:caption><![CDATA[Celebration time: here’s to a great Christmas and a prosperous 2020]]></image:caption>
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      <image:caption><![CDATA[Mixed bag: the past 12 months has seen a plethora of news for the pub trade]]></image:caption>
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      <image:caption><![CDATA[On the front: the outside of the pub has been developed to include a large seating area]]></image:caption>
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      <image:caption><![CDATA[Award-winning pub: the Red Lion & Sun was awarded the title of best pub in the country in 2018]]></image:caption>
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      <image:caption><![CDATA[Social space: 'our success was highly dependent on three key elements; social media, content and, of course, our customers,' says publican Rob Bass]]></image:caption>
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      <image:caption><![CDATA[Double standards: the Kings Arms sits on the ground floor while the adjoining Popworld brand is on the level above]]></image:caption>
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      <image:caption><![CDATA[Flash in the pan: some 64% of 18 to 24-year-olds will grab a bathroom selfie while out on the tiles]]></image:caption>
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      <image:caption><![CDATA[Drawing a blank: ‘there is no logical or reasoned argument for plain packaging of alcohol’, according to the Portman Group’s John Timothy]]></image:caption>
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      <image:caption><![CDATA[The A team: Ed Sheeran has taken the pub on with his manager Stuart Camp (image credit: Drew D F Fawkes https://commons.wikimedia.org/wiki/File:Ed_Sheeran,_V_Festival_2014,_Chelmsford_(14788797777).jpg)]]></image:caption>
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      <image:caption><![CDATA[Dropping down: the number of people visiting pubs has decreased compared to the year ending July 2018]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/09/11/How-to-raise-the-bar-at-point-of-sale/</loc>
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      <image:caption><![CDATA[Brand value: Industry-leading marketeers tell publicans how to raise the bar of their point-of-sale]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/09/09/What-is-the-most-popular-pub-name-in-2019/</loc>
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      <image:caption><![CDATA[Mane choice: there are more pubs named the Red Lion in the UK than any other moniker]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/09/02/Mid-life-drinkers-focus-of-alcohol-moderation-campaign/</loc>
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      <image:caption><![CDATA[Keep going to the pub: Drinkaware stresses its latest campaign will not dissuade people from visiting the on-trade]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/08/29/My-Pub-The-Devonshire-Arms-at-Beeley-near-Bakewell-Derbyshire/</loc>
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      <image:caption><![CDATA[Devon on earth: get to grips with your regal side at The Devonshire Arms]]></image:caption>
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  <url>
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      <image:caption><![CDATA[Cut out: many pubs banned plastic straws last year]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/08/20/Call-for-suppliers-and-new-product-launches-for-innovative-conference/</loc>
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      <image:caption><![CDATA[New event: Drink Tank is looking for suppliers]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/08/12/How-did-pubs-perform-in-July-2019/</loc>
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      <image:caption><![CDATA[Slight slip: managed pub groups saw sales decrease slightly last month (July) versus the same period in 2018]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/07/30/My-Pub-the-Pheasant-at-Neenton-Shropshire/</loc>
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      <image:caption><![CDATA[Flight of fancy: The Pheasant has enjoyed a superb reinvigoration since being closed for nine years]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/07/22/How-to-get-the-22-July-issue-of-The-Morning-Advertiser/</loc>
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      <image:caption><![CDATA[Fight the good fight: The on-trade has long suffered from government taxes that seem to avoid hitting supermarkets - but a campaign group bids to help]]></image:caption>
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      <image:caption><![CDATA[Advice: operators urged to up their accommodation game]]></image:caption>
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      <image:caption><![CDATA[Perfect base: pubs have been heralded as an ideal place from which holidaymakers can explore Britain]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/07/17/How-important-is-TripAdvisor-to-consumers/</loc>
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      <image:caption><![CDATA[Tell me why: TripAdvisor users have given a plethora of reasons they visit the review site]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/07/15/My-Pub-the-Swan-Bampton-Devon/</loc>
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      <image:caption><![CDATA[Destination pub: The Swan is set in a beautiful part of the country and has won plenty of tourism awards]]></image:caption>
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      <image:caption><![CDATA[Positive outlook: 'leaders of drink-led businesses clearly feel they have much more to look forward to - a sign that after many years of pub closures and restaurant expansion, the tables have turned' says CGA's Phil Tate]]></image:caption>
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      <image:caption><![CDATA[The Clean Vic: supermarket Sainsbury’s is hosting workshops on low and no-alcohol drinks at London pub]]></image:caption>
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      <image:caption><![CDATA[Close-knit village: The Hail Weston Community Pub Society refused to allow the last pub disappear and now owns it]]></image:caption>
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      <image:caption><![CDATA[Experiential principles: Pete Champion discusses how to ensure a positive future for pubs]]></image:caption>
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      <image:caption><![CDATA[Care from pub: the Woolpack at Wainfleet came to the aid of victims of the floods]]></image:caption>
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      <image:caption><![CDATA[Payment dispute: Wahaca was criticised on social media after a diner tweeted about the incident]]></image:caption>
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      <image:caption><![CDATA[Table service: customer service is key to COO Kevin Stilwell]]></image:caption>
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      <image:caption><![CDATA[On the up: weekend pub visits have returned to growth]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/06/13/My-pub-Mad-Hatter-Oxford/</loc>
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      <image:caption><![CDATA[Down the rabbit hole: Jessica Tomkinson runs the Mad Hatter]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/06/11/Zero-growth-for-pubs-and-restaurants-in-May/</loc>
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      <image:caption><![CDATA[No change: May 2019 saw no growth for pubs and bars when compared to the same period in 2018]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/06/10/When-is-a-pub-not-a-pub/</loc>
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      <image:caption><![CDATA[Identity crisis?: 'If people can go in and have a few pints in a decent bar without feeling as though they should be ordering food, then it’s a pub.']]></image:caption>
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      <image:caption><![CDATA[Friendly welcome: West London pub the Jameson has been renamed the Trump Arms in honour of the US President's first state visit]]></image:caption>
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      <image:caption><![CDATA[Norway! Yes way!: Egil Johansen opened the former Admiral Taverns site 10 years ago]]></image:caption>
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      <image:caption><![CDATA[New attitude: most of the issues that affect pubs could be solved if they were viewed differently according to Karen Errington]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/21/What-is-a-local-and-where-are-they-most-popular/</loc>
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      <image:caption><![CDATA[Pub customs: city dwellers are allegedly more likely to call a pub their ‘local’ and know its landlord than town or village residents]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/20/My-Pub-Pleased-To-Meet-You-Newcastle-upon-Tyne-Tyne-Wear/</loc>
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      <image:caption><![CDATA[Gin boom: the city centre venue won Best Spirit Bar in the Great British Pub Awards 2017 with a particular focus on gin]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/17/Selfie-spots-go-a-long-way-in-pub-promotion/</loc>
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      <image:caption><![CDATA[In the details: what makes pubgoers want to post a picture?]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/16/CAMRA-wants-a-summer-of-pub/</loc>
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      <image:caption><![CDATA[Force for good: CAMRA wants its new campaign to unite businesses to promote pubs for summer]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/13/How-did-the-2019-Easter-weekend-impact-pub-sales/</loc>
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      <image:caption><![CDATA[Summer loving: the good weather over Easter helped drive drink sales (image credit: omgimages/gettyimages.co.uk)]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/03/Should-pubs-take-deposits-to-tackle-customer-no-shows/</loc>
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      <image:caption><![CDATA[Pay and display: There’s not a lot worse than no-shows at your premises – your site is empty, staff are doing very little and there’s no money to pay them]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/05/02/My-Pub-The-Star-Godalming-Surrey/</loc>
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      <image:caption><![CDATA[Shiny happy people: Will Jago Johnson, Bert Thomson, Megan Pattinson, Emma McClave, Andy Mounsey and Maroula Dawkins (l-r)]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/30/Publican-pens-warts-and-all-memoir-of-time-in-trade/</loc>
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      <image:caption><![CDATA[Shaped by the trade: Former publican Malcom Mant has published a book about his 30 years running pubs]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/25/Pubs-must-strive-to-be-better-despite-cost-pressures/</loc>
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      <image:caption><![CDATA['Sense of opportunity': 'We all have opportunities within our business to make them better. It may be a simple coat of paint or getting the garden tidier' according to Matt Slocombe of the Crown Inn]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/15/Better-March-weather-boosts-pub-and-restaurant-trading/</loc>
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      <image:caption><![CDATA[Marching sales: good weather in March compared to last year saw a hike in sales at pub and restaurant chains]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2019/04/05/Yorkshire-residents-protest-highly-unpopular-pub-name-change/</loc>
    <lastmod>2024-11-01T19:47:38.638Z</lastmod>
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      <image:caption><![CDATA[Mane issue: Whitby pubgoers have pleaded with Star Pubs & Bars to not change the name of the Golden Lion pubs (image: J Thomas, Geograph)]]></image:caption>
    </image:image>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2019/03/26/How-unique-A-boards-can-boost-business/</loc>
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      <image:caption><![CDATA[A-game: posting images of witty blackboards on social media is a good way to boost a pub's profile]]></image:caption>
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