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      <image:caption><![CDATA[Creativity: unique outdoor and alfresco areas are more likely to increase customer dwell time and make it onto social media]]></image:caption>
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      <image:caption><![CDATA[Pub love: Pub is the Hub boss John Longden outlines how the funding will benefit licensees]]></image:caption>
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      <image:caption><![CDATA[International Women's Day: PR & Marketing]]></image:caption>
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      <image:caption><![CDATA[Communal hubs: 'We as an industry must embrace the need to diversify our businesses,' says the BII's Mike Clist]]></image:caption>
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      <image:caption><![CDATA[Gin: Co-founder of the Stillery, Bury St Edmunds, Tim Blake, explains what makes the Best Spirits Bar what it is ]]></image:caption>
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      <image:caption><![CDATA[Beer miles: marathon runners in training will be able to exchange miles logged on Strava for beer]]></image:caption>
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      <image:caption><![CDATA[Bend the rules: How has pub marketing and advertising changed?]]></image:caption>
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      <image:caption><![CDATA[All grown up: the team at the Botanist in Coventry, 'have high standards, work hard, innovate relentlessly and smile a lot']]></image:caption>
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      <image:caption><![CDATA[Social butterfly: according to three industry experts, social media influencers can help licensees grow their business (from left to right: Chris Hill, Aaron Mellor & Clement Ogbonnaya)]]></image:caption>
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      <image:caption><![CDATA[Small talk is a big issue: social media has convinced everyone we are closer than ever, but we rarely meet face to face]]></image:caption>
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      <image:caption><![CDATA[Visitor hotspots: seven breweries, distilleries and wineries have been recognised by VisitEngland as top tourist attractions]]></image:caption>
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      <image:caption><![CDATA[Not in Swindon: a new Woodhouse & Hall pub has drawn social media criticism after using incorrect images (image: JoachimKohlerBremen, Wikimedia)]]></image:caption>
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      <image:caption><![CDATA[Drink deception: research has revealed that more than a quarter of Brits have downplayed their alcohol consumption]]></image:caption>
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      <image:caption><![CDATA[Cakeaway: Parents on 'pushchair duty' during meals out will be offered free cake at Farmhouse Inns after dads Andy Bush and Richie Firth shared their stories]]></image:caption>
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      <image:caption><![CDATA[Best inn show: Louise Dinnes from the Black Swan, Cumbria, explains what makes the award-winning site so special]]></image:caption>
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      <image:caption><![CDATA[Feeling lucky? the BII Licensee of the Year 2019 competition is now open for nominations]]></image:caption>
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      <image:caption><![CDATA[Cash boost: spending in pubs and restaurants helped push up non-essential expenditure]]></image:caption>
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      <image:caption><![CDATA[Bullish about the future: General manager Molly Raftery at the Bull, Ditchling, explains what makes her pub so special]]></image:caption>
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      <image:caption><![CDATA[Paid for: platforms such as TripAdvisor are fighting to protect real reviews]]></image:caption>
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      <image:caption><![CDATA[Capital gains: a company is crowdfunding to publish a book dedicated to some of London's best pubs (image: Emma Majury)]]></image:caption>
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      <image:caption><![CDATA[Soho treasure: Ken Wright talks about the independent Phoenix Artist Club and its award success ]]></image:caption>
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      <image:caption><![CDATA[Fringe benefits: the Royal Pug in Leamington Spa also offered haircuts when it was a finalist in the 2015 Great British Pub Awards]]></image:caption>
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      <image:caption><![CDATA[Warm welcome: the Famous Three Kings is host to fans of all sports and does not favour any particular team]]></image:caption>
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      <image:caption><![CDATA[More than a logo: the Bass red triangle is not just a mark of ownership but a pledge of quality as well.]]></image:caption>
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      <image:caption><![CDATA[Chicago to London: an artist has created 10 unique goose heads to be hidden around east London for beer fans to track down]]></image:caption>
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      <image:caption><![CDATA[Advertising push: food and drink marketer Mark McCulloch hails the benefits of showing branding off on social media]]></image:caption>
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      <image:caption><![CDATA[Strong as an ox: Michael Ibbotson shares his thoughts on running his pub the Durham Ox.]]></image:caption>
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      <image:caption><![CDATA[Beer aficionados and the winner of this year’s Best Beer Pub, North Bar began its life two decades ago. General manager Cal Lister explains why the pub was so deserving of the award.]]></image:caption>
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      <image:caption><![CDATA[Transparent: It will pay operators everywhere to overhaul their glassware, Jo Bruce reports]]></image:caption>
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      <image:caption><![CDATA[Venting online: Carlo Platia of Feed It Back highlights that complainants are far more comfortable giving feedback online than in person]]></image:caption>
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      <image:caption><![CDATA[Ultimate makeover: Heath Ball has turned a gloomy basic boozer into the best pub in Britain]]></image:caption>
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      <image:caption><![CDATA[Great opportunity: students want to have fun but make sure your promotions are handled responsibly]]></image:caption>
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      <image:caption><![CDATA[Refurb plan: scientists announced the discovery of DNA at the Eagle Inn (image: Peter Trimming, Geograph; The Carlisle Kid, Geograph)]]></image:caption>
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      <image:caption><![CDATA[Not always a country idyll: Those living in rural communities can often find themselves isolated, particularly as they get older]]></image:caption>
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      <image:caption><![CDATA[Pubs outstripping restaurants: branded restaurant sales are growing at a slower rate than pubs]]></image:caption>
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      <image:caption><![CDATA[Challenging times: 'it is time we began to measure more than just financial returns  for the viability of a rural pub', says Pub is the Hub's John Longden]]></image:caption>
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      <image:caption><![CDATA[Customer complaints: The Morning Advertiser asked pub operators for the most bizarre reviews or feedback they'd had in the last year]]></image:caption>
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      <image:caption><![CDATA[Welcome to the Club: you holiday in the Hamptons? Try drinking at the Club House instead]]></image:caption>
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      <image:caption><![CDATA[Broader horizons: fewer people are confining their search to their local area when planning a night out, according to Deltic]]></image:caption>
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      <image:caption><![CDATA[Sty with me: Helen Browning has an organic approach]]></image:caption>
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      <image:caption><![CDATA[Tackling poverty: the public are being given the chance to name a new non-profit micropub in Liverpool]]></image:caption>
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      <image:caption><![CDATA[Starman: Ziggy's bar will pay tribute to the pop star David Bowie with a unique cocktail menu and rarely seen photographs]]></image:caption>
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      <image:caption><![CDATA[Provocative review: the operator of the Pandora Inn has hit back at a one-star TripAdvisor review ]]></image:caption>
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      <image:caption><![CDATA[Award winner: the 2017 John Smith's Great British Pub of the Year, the Eagle & Child, is in the running]]></image:caption>
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      <image:caption><![CDATA[Forecast looks good: set sail for the Ship Inn to see a great pub saved from hard times]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2018/08/28/What-trends-are-driving-pub-footfall-in-2018/</loc>
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      <image:caption><![CDATA[Driving footfall: increasing footfall at your pub results in more sales. Check out the latest trends to get people through the door]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2018/08/24/How-to-send-the-right-message-via-point-of-sale-marketing/</loc>
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      <image:caption><![CDATA[Marketing plan: promote your pub in the right way to pull punters from far and wide]]></image:caption>
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    <loc>https://www.morningadvertiser.co.uk/Article/2018/08/21/My-shout-room-to-grow-your-business/</loc>
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      <image:caption><![CDATA[Adding rooms: Expedia Group's director market management, UK & Ireland, Krishan Kadodwala, argues that revenue from letting rooms is paramount]]></image:caption>
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      <image:caption><![CDATA['They hate it': Kent licensee Kevin Costello claims that the change in Bombardier's branding has not gone down well with his customers]]></image:caption>
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      <image:caption><![CDATA[Whatever floats your Longboat: set sail for the Longboat Inn near Penzance Harbour in Cornwall]]></image:caption>
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  <url>
    <loc>https://www.morningadvertiser.co.uk/Article/2018/08/13/East-London-pub-named-world-s-most-pet-friendly/</loc>
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      <image:caption><![CDATA[Pet pub: the Camel has been named the 65th most pet-friendly place in the world - and highest ranked pub]]></image:caption>
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