Advertising

Brewdog

Outrage at 'abusive' Brewdog video

03-Sep-2015 By Emily Sutherland

BrewDog is facing a bitter backlash against its latest video, which critics say mocks transgender people, the homeless and sex workers.

Wine

Would you #TasteTheBush? ASA to investigate Aussie wine campaign

13-Aug-2015 By Jessica Mason

The ASA is currently investigating an advert from Premier Estate Wine, which asks consumers to ‘Taste the Bush’.

Thatchers launches 'What cider’s supposed to taste like' campaign

24-Jun-2015 By Jessica Mason

Thatchers Cider has launched a new multi-million pound campaign for its flagship cider Thatchers Gold.

Westons launches "Crafted to Perfection" campaign

08-Jun-2015 By Laurie Macdonald

H.Weston & Sons Ltd is launching a new “Crafted to Perfection” campaign for its range of cider brands to encourage engagement from mainstream cider drinkers.

Events

Brewdog, Fuller's and Pret to star at Managed Pub Summit

27-May-2015 By PMA

There is an all-star speaker line-up for this year’s Managed Pub Summit on the 23 June at The May Fair Hotel, London.

Bar advert labelled 'misleading' by advertising regulators

20-May-2015 By Emily Sutherland

An advert for Stevenage’s Flava Bar has been banned by the Advertising Standards Authority (ASA) after regulators deemed it ‘misleading.’

Drinks news

Kopparberg details multi-million marketing campaign

14-May-2015 By Jessica Mason

Kopparberg UK is set to launch a £5m summertime marketing campaign for its flagship ciders before introducing its new frozen fruit cider range.

Brand News

Are you beer body ready?

01-May-2015 By James Evison

Beer brand Carlsberg has reacted to the recent Protein World controversy by hijacking tactical outdoor advertising sites at three spots across the London Underground network. 

Corona launches beach-themed summer campaign

24-Apr-2015 By Emily Sutherland

Corona is ramping up its on-trade activity by encouraging consumers to find the ‘spirit of the beach.’

Tsingtao revs up UK presence with British Superbikes sponsorship

22-Apr-2015 By Noli Dinkovski

Chinese lager Tsingtao is to be a factory team sponsor at this year’s British Superbikes (BSB) Championship.

Awards

Beer Marketing Awards: The Winners

14-Apr-2015 By Pete Brown

There are many awards for the beer industry and they’re almost all for the product — and rightly so. But marketing is essential to brewers if they want to sell any liquid. Pete Brown examines the winners of the new Beer Marketing Awards.

Video: Carlsberg brings back its "probably the best..." slogan after four years

16-Feb-2015 By Robyn Black

Carlsberg is reviving its “Probably the best…” strapline this evening (Monday 16 February), in a new £12m campaign for the lager.

Beer Innovation Summit returns for third year

28-Jan-2015 By Mike Berry

The Publican’s Morning Advertiser’s dedicated beer category event — the Beer Innovation Summit — is returning again this year to a new venue.

Matthew Clark partners with Beer Marketing Awards

26-Jan-2015 By Jessica Mason

National drinks supplier Matthew Clark has partnered with the Beer Marketing Awards, which aims to recognise and celebrate the brewers, marketeers and creative teams behind beer brands with a presence and focus in the UK.

American-style cloudy cider Lazy Jack's gets its first campaign

25-Nov-2014 By Robyn Black

A classic American Chevy will be travelling around the UK this winter, as part of the first campaign for Lazy Jack’s, the US-style cloudy apple cider, aimed at 22 to 30 year-old consumers.

New name for Kick Energy

24-Nov-2014 By Robyn Black

Energy drinks Kick Energy is being renamed Kick Start as part of a rebrand of the range.

TV campaign for Chambord liqueur

06-Nov-2014 By Robyn Black

Bacardi Brown-Forman Brands is upping investment in Chambord by 30% next year, following a successful 12 months for the brand.

Legal advice: Licensing applications

31-Oct-2014 By Poppleston Allen

We often provide tips on detailed or difficult areas of practice, but sometimes it’s helpful to remind ourselves of the basics.

New rules published for e-cigarette promotion

10-Oct-2014 By Ellie Bothwell

New advertising rules for e-cigarettes have been published by the Committees of Advertising Practice (CAP) to ensure the product is promoted responsibly.

Luminar wins appeal against ASA ad decision

17-Sep-2014 By Ellie Bothwell

The Luminar Group has won its appeal against an Advertising Standards Agency (ASA) ruling which said one of its clubs wrongly targeted a 12-year-old with promotional alcohol offers.

Glasgow nightclub adverts 'could be seen by under-18s and encouraged excessive drinking', ASA claims

27-Aug-2014 By Ellie Bothwell

Three adverts posted on a Glasgow nightclub’s Facebook page, and one promotion on its website, have fallen foul of the Advertising Standards Agency (ASA) code of practice for advertising to under-18s and encouraging excessive drinking.

New marketing campaign for Welsh lamb

21-Aug-2014 By Elliot Kuruvita

A new campaign from Meat Promotion Wales (HCC) will launch in September to promote Welsh lamb.

New on-trade buzz for JD's Tennessee Honey

27-Jun-2014 By Noli Dinkovski

Bacardi Brown-Forman Brands (BBFB) is to embark on a major on-trade sampling campaign for Jack Daniel’s Tennessee Honey, the PMA can reveal.

Video: New Hooch ad starring Keith Lemon

22-May-2014 By Robyn Black

A new TV ad for Hooch, starring Keith Lemon, is to launch this evening (Thursday 22 May) during Celebrity Juice on ITV2.

Video: New Stowford Press cider TV ad airs

02-May-2014 By Mike Berry

A new TV ad for Stowford Press cider made its debut last night (1 May).

Thatchers Cider invests £6.5m in 'craft cider' marketing campaign

29-Apr-2014 By Jessica Mason

Thatchers Cider has invested £6.5m in a marketing campaign to “position the brand nationally as the first choice for craft cider lovers” as well as boosting its presence in London.

BBPA says 'alarmist' ad exaggerates cancer risk of alcohol

23-Apr-2014 By Helen Gilbert

An advert showing a man drinking a glass of beer with a tumour inside does not over-emphasise the risk of alcohol, the Advertising Standards Authority (ASA) has ruled.

Heineken invests in multi-million pound campaign for Bulmers

15-Apr-2014 By Robyn Black

A multi-million pound campaign for Bulmers will launch at Easter.

E-cigarette supplier forced to pull 'misleading' advert

03-Apr-2014 By Noli Dinkovski

Online electronic-cigarette supplier E-Cigilicious has been forced to pull a press advert after the Advertising Standards Authority (ASA) ruled that it was misleading.

WKD ads fall foul of ASA rules

02-Apr-2014 By Robyn Black

Alcopop brand WKD has been rapped over the knuckles by the Advertising Standards Authority (ASA) for three of its adverts.

ASA rules against 'sexually explicit' student night adverts

05-Mar-2014 By Helen Gilbert

The Advertising Standards Authority (ASA) has banned ‘sexually explicit’ student night adverts by a Leeds nightclub event organiser.

TV personality Keith Lemon to appear at Publican Awards 2014

20-Feb-2014 By Jo Bruce

TV presenter Keith Lemon will be appearing at the Publican Awards 2014 ceremony on Tuesday, 25 March at London’s Grosvenor House Hotel.

Heineken UK to challenge ASA Kronenbourg ruling

13-Feb-2014 By Noli Dinkovski

Heineken is to challenge an Advertising Standards Authority (ASA) ruling after it upheld two complaints that the brewer misled consumers about the provenance of Kronenbourg 1664.

Celebrity Juice's Keith Lemon is the face of Hooch

03-Feb-2014 By Jessica Mason

Keith Lemon has become the new face of Hooch, the alcoholic lemon brew originally released in the nineties.

VIDEO: 10 drinks adverts we loved

20-Dec-2013 By Jessica Mason

From catchy jingles to quotable lines, here's a rundown of a few drinks adverts that captured our attention and imagination over the years.

Video: the 9 best lager adverts of all time?

11-Dec-2013 By Robyn Black

From Paul Hogan classic Foster’s ads to Bobby Robson’s memorable ad for Carlsberg and Carling’s unforgettable, “I bet he drinks…” slogan, lager has inspired some of the best and most awarded advertising campaigns of all time.

Let There Be Beer campaign escapes censure after complaints

27-Nov-2013 By Ellie Bothwell

A Let There Be Beer television campaign has escaped censure from the Advertising Standards Authority (ASA), after viewers complained it could be mistaken for programming.

Luminar lodges appeal against ASA decision

25-Nov-2013 By Lewis Brown

A nightclub and bar company has lodged an appeal against an Advertising Standards Agency (ASA) ruling which said one of its clubs wrongly targeted a 12-year-old with promotional alcohol offers.

Chambord liqueur set for major campaign

10-Oct-2013 By Robyn Black

Bacardi Brown-Forman Brands (BBFB) is readying a big push for its black raspberry liqueur brand, Chambord, in the UK following a period of unprecedented growth — the brand is up 94% in value and 71% in volume in the past 12 months (CGA).

Courvoisier takes on Jack Daniel's and Johnnie Walker

07-Oct-2013 By Robyn Black

Maxxium is taking on the might of Jack Daniel’s and Johnnie Walker with a new strategy for its Courvoisier brand that aims for a bigger slice of the 25 to 45-year old market.

Fuller's tells Londoners about London Pride's city roots

19-Sep-2013 By Robyn Black

Fuller’s has launched the second phase in its £3m "Made of London" advertising campaign for London Pride.

Merrydown Cider moves into pubs and bars

12-Sep-2013 By Robyn Black

Merrydown Cider is to return to pubs and bars, following a 20 year absence, The Publican’s Morning Advertiser can reveal.

Video: New Carling ad celebrates royal baby arrival

24-Jul-2013 By Mike Berry

Lager brand Carling has released a new digital ad to celebrate the birth of the royal baby.

Alcohol Concern is simply concerned with the wrong thing

03-Jul-2013 By Robyn Black

So, in the same month that kids TV shows were slammed for giving fathers a bad name (website Netmums said most portrayed dads as lazy or stupid) and Disney came under fire for pushing more sexy princesses to young girls (its newest character Merida appears...

Video: Kopparberg TV advert pushes provenance message

20-Jun-2013 By Jessica Mason

Kopparberg has a new TV advert which puts ingredients, refreshment and provenance at the heart of its message.

New Armstrong and Miller Spitfire campaign despite falling foul of advertising guidelines

11-Jun-2013 By Robyn Black

Comedy duo Armstrong and Miller are set to return to the small screen in a new advert for Spitfire ale, despite one of the ads being refused permission to air for being “offensive” to Poles.

Video: Peroni campaign hits cinema screens

07-Jun-2013 By Jessica Mason

Miller Brands has launched a new advertising campaign for Peroni Nastro Azzurro, which will put the brand on cinema screens, magazines and billboards across the UK.

Portman Group publishes latest marketing code

03-Jun-2013 By Noli Dinkovski

The Portman Group is to clamp down on inappropriate marketing claims and give greater protection to under 18s in the latest edition of its marketing code.

Video: New £9.6m campaign for Carling lager

30-May-2013 By Robyn Black

A new £9.6m campaign for Carling lager takes the brand back to the laddish humour it became known for in the 1990s.

Alcohol brands face TV ad legislation threat

24-May-2013 By Noli Dinkovski

Adverts promoting alcohol brands could face legislation after Ofcom said it would ask advertising regulators to review the rules that limit their exposure to children.